B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

Customer Data Deduplication: Best Methods & Tools

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

Cold Outreach

Cold Call Lists: How to Build & Where to Buy Them?

The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.

Sales Marketing Data

The Best B2B Email List Providers for 2026

What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.

B2B Data

11 Best DiscoverOrg Competitors and Alternatives for 2026

Looking for a DiscoverOrg alternative? Compare pricing, features and reviews of the top alternatives available now. Click to see the list!

Sales

Prospecting Automation: Cracking the Code for More Sales

What is sales prospecting automation? Click to read this guide and learn how to use it to streamline your B2B sales process.

Sales

Best List Building Software: Our Top 10 Picks for 2026

Tired of spending way too much time building lead lists? Here's a list of the best tools for list building with a comparison of features & pricing.

B2B Sales

20 Examples of Common Sales Objections & Responses (2026)

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

B2B Sales Lead Generation

How to Generate Leads in Sales: 12 Quick Ways

Learn how to generate more leads for your business in 12 proven ways. We’re including expert tips to increase conversions & get more satisfied customers!

B2B Sales

Sales Pipeline Blueprint: How to Build a Pipeline From Scratch

Learn how to build a sales pipeline from scratch. Discover essential stages, best practices, and expert tips for creating a quality pipeline.

B2B Marketing

12 B2B Content Marketing Ideas to Drive Engagement in 2026

Are you stuck on how to increase engagement and revenue with your B2B content marketing? Click to see 12 ideas from the best in the business!

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.