Revenue Operations

Featured

What Is AI Ready Data & How Should You Assess AI-Readiness?

As teams scramble to use AI in GTM, cracks in data quality and infrastructure begin to show. Hear from a VP of RevOps on how to get AI-ready data.

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

GTM Expansion

Spotlight

What is a Go to Market Strategy? Guide for Enterprises

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

Demand Generation Marketing

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Discover common SaaS marketing funnel mistakes and learn how to fix them to boost conversions, improve lead quality, and scale your growth efficiently.

B2B Data Lists & Tools

Cognism Competitors: 12 Best B2B Data Alternatives 2026

Compare Cognism competitors on pricing, data accuracy and compliance. See how leading B2B providers support European and global growth.

B2B Data Lists & Tools

11 RocketReach Alternatives for B2B Data in 2026

Looking for RocketReach alternatives? Compare B2B data providers by accuracy, compliance, features and European market coverage.

B2B Data Lists & Tools

12 of the Best UpLead Competitors and Alternatives for 2026

Looking for UpLead competitors? Compare pricing, features and reviews of the top alternatives right now. Click to see the list!

B2B Data Lists & Tools

10 Best Lead411 Competitors and Alternatives for 2026

Looking for Lead411 competitors? Compare pricing, features and reviews of the top alternatives this year. Click to see the list!

B2B Data Enrichment Lists & Tools

9 Clearbit Competitors & Best Alternatives [2026]

Looking for Clearbit competitors? We’re comparing Clearbit alternatives, their data, features, & pricing so you can find a provider that suits your needs.

B2B Data Lists & Tools

11 Best LinkedIn Sales Navigator Alternatives & Competitors

Looking for a LinkedIn Sales Navigator alternative? Compare pricing, features and reviews of the best competitors this year. Click to see the list!

Marketing

C-suite marketing tactics that drive engagement

Discover proven C-suite marketing tactics for engaging senior decision-makers. Improve targeting, sharpen messaging and increase campaign ROI.

Cold Outreach

Cold Calling Scripts: Hub of the Best Templates for 2026

Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

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