B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

Customer Data Deduplication: Best Methods & Tools

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

Sales Thought Leadership

9 Habits of Highly Successful Sales Representatives

Want to excel in B2B sales? Explore these nine habits that the most successful sales representatives incorporate into their daily routines.

B2B Marketing

Mastering LinkedIn Advertising: Tips and Strategies for 2026

Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.

B2B Marketing B2B Data

Get a High-Quality Email Marketing Database (+ Tips)

You need a high-quality email marketing database. This guide shares how to get one and offers tips for keeping it accurate and profitable!

Sales Marketing

What is Email Deliverability? Plus 8 Ways to Improve It

Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.

B2B Data Lists & Tools

15 Top SalesIntel Competitors and Alternatives for 2026

Looking for SalesIntel competitors? Compare pricing, features, and reviews of the best alternatives available right now. Click to see the list!

Lead Generation

LinkedIn Lead Generation: Advanced Strategies for 2026

How can you generate leads on LinkedIn? It’s easy with this guide. Click to see 10 advanced strategies to boost your sales pipeline!

Sales Marketing

9 Marketing Directors’ Email List Providers & Databases

Looking for marketing managers and directors' email lists in the US, Europe and APAC? See the best providers to find marketing executives' email addresses.

B2B Sales Cold Outreach

14 Cold Email Templates to Skyrocket Your Pipeline

Generate more sales leads with these 14 ready-made cold email templates! Plus, learn all our tips and tricks for creating your own winning sales cadences.

B2B Data

How to Use Technographic Data to Skyrocket B2B Revenue

What is technographic data, and how can sales use business technographics for increased revenue? Click for all the answers!

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.