Revenue Operations

Featured

What Is AI Ready Data & How Should You Assess AI-Readiness?

As teams scramble to use AI in GTM, cracks in data quality and infrastructure begin to show. Hear from a VP of RevOps on how to get AI-ready data.

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

GTM Expansion

Spotlight

What is a Go to Market Strategy? Guide for Enterprises

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

Demand Generation B2B Marketing

Dark Social Explained: The Hidden Layer of Internet Sharing

What is dark social media, and how does it impact B2B marketing? Discover how it can be used and measured for better engagement & more revenue. Read more!

Sales Marketing Lead Generation

How to Generate Leads from Facebook: 9 Proven Strategies

Are you stuck on how to generate leads on Facebook? Read this guide to master Facebook lead generation with nine proven strategies!

B2B Marketing

The Ultimate B2B Marketing Tech Stack Used by Cognism

Alice de Courcy, CMO, has curated a list of the very best Martech tools available right now. Click to see the ultimate B2B marketing tech stack.

B2B Data Lists & Tools

11 of the Best LeadGenius Competitors and Alternatives

Looking for LeadGenius competitors? Compare pricing, features and reviews of the top alternatives this year. Click to see the list!

B2B Data Lists & Tools

13 Best Snov.io Alternatives and Competitors (2026)

Assess Snov.io competitors side by side. See how data quality, mobiles and compliance impact revenue growth.

Lead Generation

What Is Lead Scoring? Definition, Models, Best Practices

Uncover the secrets of lead scoring. Explore definitions, models, and best practices to streamline your sales funnel and prioritise leads effectively.

Demand Generation B2B Marketing

Illuminating the Dark Funnel of B2B Marketing

We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.

B2B Data Lists & Tools

LeadIQ alternatives compared: pricing and data

Comparing LeadIQ alternatives? See how 7 competitors stack up on data quality, features and pricing before you decide.

B2B Data Lists & Tools

12 Top Hunter.io Competitors & Alternatives (2026)

Looking for Hunter.io alternatives? Compare pricing, features and reviews of leading competitors to find the right fit for your team.

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

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