Best B2B sales prospecting tools for enterprises in 2024

4. Lusha

Lusha is a sales prospecting software that lives on your Linkedin, B2B websites, Gmail and more. It’s a user-friendly email and direct dial finder tool and its advanced features are available on a custom plan. Lusha is CCPA and GDPR-compliant with DNC filtering (UK and US only) available in the highest-paid package.

Lusha designed a member Community to let them share their professional network’s contact details in exchange for extra credits and access to advanced features. When a Community user agrees to Lusha's Code of Conduct and installs one of its products, Lusha synchronizes their business email with its database. It helps keep Lusha’s database accurate.

Its prospecting platform and web extension are user-friendly, although some users say its integrations could be improved. For example, Lusha's Chrome extension doesn't work over Outreach. It offers short-term subscription plans and a self-service set-up until you want to negotiate an enterprise package.

Key features

• Intent signals by Bombora (5 topics; add-on on the highest plan).
• Email sequencing tool for Gmail.
• Integrations with CRMs and the best sales tools.
• Lusha Community Program.

Pricing

• Lusha’s pricing is based on credits per user.
• Limited access to certain features and contact searches depending on your package.
• Custom plans for 5+ users. 

5. LeadIQ

US-headquartered LeadIQ is a B2B prospecting software that helps outbound teams search, capture, and manage sales leads. It offers global prospect data; however, some companies like Drift struggled to find correct mobile numbers in its database. LeadIQ is CCPA and GDPR-compliant, but it limits DNC screening to 5 countries and the Enterprise package only. Check out cold-calling database providers or compare Cognism vs LeadIQ directly if accurate phone numbers are your priority.

LeadIQ doesn't provide intent data, but it allows users to track sales triggers (i.e. job changes). It also supports them in writing personalized emails with an AI email generator. Like other prospecting tools, LeadIQ reserves advanced features, such as updating contact information with one click or data governance controls for the Enterprise plan with custom pricing.

Key features

• Integrations with popular tools, including Salesforce and LinkedIn.
• Email formatting verification and deliverability test.
• Salesforce enrichment.

Check out a list of the best LeadIQ alternatives.

Pricing

• Four plans, including a limited free plan based on a credit system that restricts data points.
• Yearly or monthly subscriptions per user.
• Optional add-ons (contact tracking, Salesforce lead enrichment) paid extra.

6. Clearbit

Clearbit is now 100% owned by HubSpot. Clearbit will remain available as a standalone product once the acquisition is complete. However, over time HubSpot will natively integrate Clearbit's third-party company data into its system of record as an offering within its customer platform. 

Clearbit's core offerings are enriching records and revealing buying intent and website intelligence. Joining forces with HubSpot means "pulling in data from marketing emails, sales calls, support tickets, website interactions, and every event associated with a company or contact" and unifying them into one record.

As an email prospecting tool, it might not be the best choice for companies relying on cold-calling mobiles. In terms of compliance Cearbit asserts "alignment" with GDPR and addresses GDPR concerns by opting to suppress all EU data in settings.

Key features

• Native HubSpot data provider (but limited integrations with other tools).
  
• Browser extension for Gmail and websites (but it currently lacks functionality on LinkedIn). 
• Website visitor data reveal. 

Check out the list of the best Clearbit alternatives.

Pricing

• The Clearbit for Business plan is volume-based.
• It can be customized with add-on capabilities like Forms, Advertising, and Capture.
• Accurate pricing available after a consultation.

7. Apollo.io

Apollo.io is currently building an end-to-end B2B prospecting tool, following ZoomInfo's footsteps. Both tools help identify and engage prospects and automate multi-step touchpoints with leads. The main difference between Apollo.io and ZoomInfo lies in their customer base.

Apollo's self-serve plan makes it a good option for SMBs or even consultants. And lead intelligence tools like lead scoring, routing and pipeline forecasting, its solution can be scalable to meet growing organization’s needs.

Apollo grows its database through a "living data network". This prospecting tool collects data mainly through the network of data contributors, email engagement tools, and public data crawling. 

Despite a large contact database, prospects in an independent survey mentioned it needed better cell phone numbers and email verification. Check out Apollo.io alternatives with better mobile data coverage.

Key features

• Large contact database (mostly email-centric).
• Sequences for emails, calls, and tasks.
• Email automation with email templates and A/B tests.

Pricing

• Apollo pricing includes a free plan with limited features and three credit-based paid plans.
• The hidden cost of using Apollo instead of ZoomInfo is that you grant them a license to access and use your customer-submitted data to improve Apollo.io’s data assets.

8. SalesIntel

SalesIntel is a US-centric sales prospecting database. The company claims to have every direct dial number and email tested and re-verified every 90 days. Users praise the platform’s intent data, provided by industry leader, Bombora.

SalesIntel gets its data from crowdsourcing, in which users of its apps and services contribute contact data to its Business Contact Database. 

Key features

• Bombora intent data. 

• Website visitor tracking. 
  

• List and CRM enrichment (including form-complete).

• Technographic, firmographic data.

Pricing

• Credit-based pricing for individuals and small teams.
• Custom pricing for 5+ teams.

9. Seamless.AI

Seamless.AI is a B2B prospecting software that uses artificial intelligence to crawl the web and discover sales prospects’ data. It also collects personal information from any accounts its customers choose to link. These include websites, professional networks, CRMs, social media platforms, email and mobile contacts. The data is CCPA-compliant, however, it's GDPR compliance status isn't clear.

The vendor is considered an affordable tool. However, Seamles.AI charges extra for additional credits, job change alerts, data enrichment, autopilot and intent data, while priority support is only offered on Pro and Enterprise plants.

Key features

• Real-time search engine.
• Intent data.
• Pitch intelligence. 
• Automated list building.

Pricing

• Three packages are based on a set number of credits and seats.

10. LinkedIn Sales Navigator

LinkedIn Sales Navigator is one of the sales prospecting tools and part of every salesperson’s workflow. It allows users to create lead and account lists based on one of the largest professional databases, but it isn't a data vendor. Recruiters and SDRs use its advanced filters to research prospects and companies and contact them via  InMails. The tool offers saved searches, profile view tracking, a relationship builder, buyer persona segmentation, etc.

Sales Navigator complies with CCPA and has been working on GDPR compliance.  However, some companies switch to GDPR-compliant prospecting tools because of personal emails included with Sales Navigator. Many contact data providers, like Cognism, integrate with Sales Nav to enrich its lists with emails and cell phone data.

Key features

• Personalised lead recommendations based on a user’s search history and LinkedIn activity.
• InMail messaging.
• Buyer interest alerts. 
• CRM integrations.

Pricing

• Three packages: Core, Advanced, and Advanced Plus.
• Free trial available.

11. Lead411

Lead411 is a research platform with features for sequencing and email automation. This email prospecting platform offers email verification via SMTP, manual methods, and email open validation. Users can also benefit from built-in sales enablement and automating email and SMS campaigns. Like other prospecting tools, Lead411 provides leading Bombora's intent data.

Key features

• Contact enrichment.
• Lead scoring.
• Bombora intent data.
• Growth triggers.

Pricing

• Three packages.
• Free trial with an email/SMS automation add-on.