Comparing Cognism vs Dealfront in 2024

Is your current data provider letting you down?

Perhaps you want to generate more leads with less fuss.

Or maybe you’re looking to enter a new market.

Dealfront is a good option, but Cognism might fit your business better.

Like Dealfront, Cognism is a sales intelligence platform designed to give B2B businesses easy access to contact data for decision-makers in target companies. It offers accurate and GDPR-compliant B2B data and beats the scarcity mindset with unrestricted data views*.

This page will explain how Cognism compares to Dealfront so you can make an informed decision when selecting your next data provider.

👇 Scroll to learn more about Dealfront pricing, features, user reviews and more!

Cognism

Cognism aims to give businesses the tools to contact the most relevant people and increase revenue month-on-month.

It supplies sales, marketing, and RevOps / GTM Ops with an accurate global B2B database compliant with GDPR and CCPA data laws. Features include:

Accurate and up-to-date global contact database.
Diamond Verified Phone Data®, which arms sales teams with phone-validated, factually-correct mobile numbers.
A mobile phone number coverage leader in the US (2x more than other providers).
The most complete data in the EMEA.
Intent data powered by Bombora.
Unrestricted views and individual and page-level exporting.*
Advanced contextual data points and sales trigger alerts.
CRM and sales engagement integration tools are included in every package.

*Subject to generous fair usage policy

See what you can do with Cognism

B2B sales

Enrich records with accurate B2B data without leaving Outreach

B2B sales

How to find and reach decision-makers in target accounts

B2B sales

How to grow key accounts by targeting additional departments

View all Product Tours

Packages to suit business size

Cognism

✔️

Dealfront

✔️

Chrome extension

Cognism

✔️

Dealfront

✔️

Web app

Cognism

✔️

Dealfront

✔️

Intent data

Cognism

✔️

Dealfront

✔️

Do-not-call lists in US and Europe

Cognism

✔️

Dealfront

✔️

Phone-verification/ research on-demand service

Cognism

✔️

Dealfront

❌

Unrestricted views/ individual and page-level exporting

Cognism

✔️

Dealfront

❌

Phone-verified mobile numbers

Cognism

✔️

Dealfront

❌

Compliance status

Cognism

GDPR & CCPA compliant

Dealfront

GDPR compliant

Cognism vs Dealfront: Databases

Dealfront refers to its platform as ‘the Go-to-Market Platform for Europe.’ Its dataset emphasises having data from DACH, Benelux, Nordics and France. However, users can only access the entire European dataset on the most expensive plan.

Cognism’s dataset has no regional restrictions and offers the most complete coverage in the EMEA. The tool has EU and US research teams, making it a great option for anyone looking to find highly-targeted global leads, including NAM and APAC.

Quality is of utmost importance to Cognism. With phone-verified mobile numbers, and the strongest mobile data database on the market, it’s the clear choice for revenue teams who use the phone as the primary means to connect with prospects.

Where do Cognism and Dealfront get their data?

According to the Dealfront Privacy Page, the tool collects personal information from the following sources:

By automated means such as cookies or similar technologies when you visit the Dealfront website or use Dealfront’s services.
When users create an account, complete a form, contact Dealfront directly or subscribe to its services
Data users provide Dealfront about others in an organisation or data others have provided about users.

Regarding verification, Dealfront’s AI performs a mail server check and bounce detection to validate emails.

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships.

Cognism ensures up-to-date and accurate data via machine learning processes that check millions of data points daily. The data is verified by a team of researchers, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you'll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service.

Diamond Data® gives sales teams the ability to connect with 87% of prospecting lists. With companies seeing a 54% increase in mobile coverage and ROI increasing due to 70% of outbound meetings booked from Cognism mobiles.

Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make 👇

Cognism pricing

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its seat plans best suit individual contributors who:

Don’t want to worry about credits and volume.
Do want to get the best possible data for their target accounts.

Cognism users get unrestricted views and page-level exporting*. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events, etc. All European and US data is visible from the get-go, allowing users to make informed decisions when exporting data to their systems.

Marketing and RevOps teams that need Cognism for list building and enrichment workflows have access to packages that are suitable for bulk exporting as well.

Cognism grants all its users access to the following:

The Cognism web app.
The Cognism browser extension.
All available integrations.

In addition to this, users can add intent data and Diamonds-on-Demand® to their package.

Dealfront pricing

Dealfront offers tailored pricing and packages according to your needs. There is no publicly available package information on the site.

However, according to Tecpon, basic Dealfront packages include:

Limited access to European companies.
Basic firmographics and limited details.
Visitor identification and tracking.
Basic list-building filters.
B2B data.
Integrations with CRMs and sales engagement tools.

Users can add seats and credits at an additional cost. Deep data, advanced search filters, AI-based targeting and Datacare, are part of higher-priced packages.

**Pricing information for Dealfront and Cognism is dependent on your company's needs. For accurate pricing, please contact your preferred data provider.

Dealfront versus Cognism: Compliance

Dealfront is GDPR compliant and ensures personal data is adequately protected when shared outside of the EU. They do not mention CCPA compliance or alignment on the website or privacy policy, and although they check records against DNC lists, it’s not stated exactly where.

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

TPS/CTPS lists in the UK.
Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry.

Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions:

A stringent B2B data verification process.
Ensures all data is legally sourced and of the utmost quality.
Provides users with a notified database.

Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently.

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism:

“Cognism is our comfort blanket when it comes to compliance.”

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

What is the best Dealfront alternative?

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface.

The quality of its verified mobiles and B2B emails are unmatched by Dealfront, as are its extensive features and excellent customer service.

So if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Is Cognism a good alternative to Dealfront?

Yes, Cognism is an excellent alternative when comparing Dealfront competitors. Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster.

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

Every company needs the right foundations to build and scale. I’d recommend Cognism to any business that doesn't have data because this is the ammunition to building the right foundations to grow your business.

Fresh Relevance

Ellie Emerson, Head of Sales

Read Full Case Study

As a sales rep, I don’t have to worry about the quality of data affecting my ability to hit quota. This saves a huge amount of time and enables me to book 80% of my meetings through Cognism.

SaaSLeads

Jack Vesztrocy, Sales Development Representative

80%

of demos booked with Cognism leads

£0.8 million

Cognism-influenced revenue

Read Full Case Study

We considered Cognism, ZoomInfo and Lusha. After trialling all three, Cognism’s US data outperformed the others

Metrikus

Derayo Adetosoye, Marketing Manager

Read Full Case Study

The sales managers used to make 100-150 calls per day. Now they can achieve their targets by making 30 calls per day because they are calling prospects who actually pick up the phone. That’s more results, less calls.

Ultima

George McKenna, Head of Cloud Sales

8

saw ROI in 8 weeks

70%

achieved target with 70% fewer calls

Read Full Case Study

Cognism leads the way for any company looking to grow their sales and increase the number of conversations they have with decision-makers. I’d recommend Cognism to any business that wants to expand within European and APAC markets

Gradfuel

Elliot Mitchell, CEO

60%

increase in the number of reps hitting target

3x

sales in 6 months

Read Full Case Study

Try Cognism, a Dealfront alternative

Cognism vs Dealfront - who to choose?

Cognism is a Dealfront competitor with the most complete data in the EMEA and next-level mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it an excellent choice for global prospecting.

With Cognism, you get more:

✔️ More mobile numbers that go through to the right contacts.

✔️ More confidence when prospecting.

✔️ More targeted leads.

✔️ And more incoming revenue.

Start making every month your best month. Book your demo today!