Cognism vs RocketReach

RocketReach is primarily used for contact discovery. It provides access to business email addresses and phone numbers for sales, marketing and recruitment use cases, with a focus on list building and outbound prospecting.

It is often evaluated alongside other contact data providers such as Cognism,  Apollo.io, and ZoomInfo.

RocketReach pricing is structured across multiple tiers. Lower plans typically provide access to email data only, while higher tiers include phone numbers and additional functionality.

While RocketReach may appear more affordable at first glance, cost should be assessed alongside data quality, compliance controls, integrations and verification standards. Some features, such as CRM integrations, are restricted to higher-tier plans, and RocketReach does not offer an on-demand phone verification service.

Cognism includes CRM integrations across all packages and applies deeper verification through its phone-verified mobile dataset, Diamond Data®. Compliance safeguards, including Do Not Call screening, are embedded by default.

Cognism is a strong RocketReach alternative for organisations that need more than basic contact discovery.

It provides accurate, compliant European B2B data designed to integrate into CRMs, revenue workflows and AI-driven systems. Data quality, verification and regulatory alignment are treated as foundational, rather than optional add-ons.

For organisations that need confidence in their data, particularly when operating across Europe, Cognism is often the stronger alternative.

Cognism focuses on governed, compliant and continuously verified B2B data, with particular depth across the UK and European Union. Features such as phone-verified mobile numbers, Do Not Call screening and administrative controls support more reliable outreach at scale.

Yes. Cognism is a good RocketReach alternative for organisations that require higher standards of data accuracy, compliance and control.

Customers frequently highlight the reliability of Cognism’s data, the quality of its mobile numbers, and the level of support provided.

This makes Cognism particularly well suited to teams operating across regulated markets or managing complex revenue systems.

Yes. Cognism is purpose-built for European markets.

Its dataset offers deeper coverage across the UK and EU, with local research, regular refresh cycles and compliance controls aligned to European regulation. This makes Cognism particularly well suited to organisations selling into or expanding across Europe.

The answer depends on how data is used.

RocketReach is typically used for individual prospecting and list building.

Cognism is designed as a data foundation for B2B revenue teams, supporting prospecting, enrichment, reporting and AI-driven workflows with compliance embedded throughout.

Cognism is designed for organisations that value data quality, governance and compliance.

Teams responsible for revenue operations, market expansion or risk management often choose Cognism because it reduces uncertainty and downstream costs associated with poor or unmanaged data.

Cognism makes more sense when data is used beyond ad hoc prospecting.

If your organisation relies on clean CRM data, operates across European markets, or needs data that supports automation, analytics, and AI workflows, Cognism provides a more reliable foundation.

Cognism and RocketReach source intent data but from different providers. Cognism partnered with the industry leader Bombora, while RocketReach uses Foundry. 

Foundry uses proprietary and first-party data to determine intent. Second-party data comes from behaviours shown on Foundry’s owned and operated properties.

Bombora’s intent data is consent-based and collected from a cooperative of 5,000 B2B sites, where B2B buyers actively research a topic when they’re ready to make a purchase. 

• It considers the historical baseline or typical content consumption when calculating intent.
• It considers the context and the length of each interaction.
• Bombora’s dataset is 70% exclusive.

Combining Bombora’s buyer intent with Cognism’s contact data, you can find, prioritise, and connect the right prospects at the right time. It shortens the sales cycle, improves targeting, and creates a more relevant buyer journey.

Speak to a Cognism Data Expert.

Yes. Cognism is built to support compliant outreach in Europe.

Mobile numbers are screened against national Do Not Call registers, and administrators can control how restricted contacts are handled across teams. This helps organisations manage regulatory risk while operating at scale.