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Comparing Cognism vs RocketReach in 2024

Are you looking for phone-verified global data? 

Or maybe, you’d like to supplement and enrich the database you’ve built with your existing provider.

RocketReach is a decent option, but Cognism might fit your business better.

Like RocketReach, Cognism is sales intelligence software used by marketing and sales teams to access phone-verified international B2B contact data. It beats the scarcity mindset with unrestricted data views* and access to GDPR and CCPA-compliant data. 

In this article, we’ll explain how Cognism compares to RocketReach so you can make an informed decision when selecting your next data provider.

👇 Scroll to learn more about RocketReach pricing, features, user reviews and more!

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Key features of Cognism vs RocketReach


Cognism is well-established and trusted across B2B industries and markets. It aims to give businesses the tools to contact the most relevant people and increase revenue month-on-month.

It supplies sales, marketing, RevOps and GTM leaders with an accurate global B2B database compliant with GDPR and CCPA data laws. Features include:

  • Accurate and up-to-date global contact database. 
  • Diamond Verified Phone Data®, which arms sales teams with phone-validated, factually-correct mobile numbers.
  • A mobile phone number coverage leader in the US (2x more than other providers).
  • The most complete data in the EMEA.
  • Intent data powered by Bombora.
  • Unrestricted views and individual and page-level exporting.*
  • Advanced contextual data points and sales trigger alerts.
  • CRM and sales engagement integration tools are included in every package.
*Subject to a generous fair usage policy


RocketReach markets global emails and phone numbers and has the ability to create prospecting lists with AI-powered recommendations. Features include:

  • A database of personal and professional emails, plus mobile and direct dials.
  • Browser extension.
  • Org charts and company trends.
  • CRM Enrich.
  • CRM integrations.

Alternatively, see other Cognism comparisons👇

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What’s the difference between RocketReach and Cognism?

When comparing RocketReach to Cognism, consider the features, data coverage, compliance, and data quality each tool offers.

For instance, Cognism offers features RocketReach software does not, including: 

  • Phone-verified mobile number accuracy to help you connect with 87% of your list.
  • Database checked and cleaned against global DNC lists.
  • Exclusive on-demand verified mobile data set Diamond Data®.

To summarise:

Packages to suit business size
Web app
Browser extension
Intent data
Phone-verification/ research on-demand service
Do-not-call lists in US and Europe
Unrestricted views/ individual and page-level exporting
Phone-verified mobile numbers
Compliance status
GDPR & CCPA compliant
CCPA compliant
High Value B2B Data
Global DNC lists check
Phone Verification
Verified Identity
Accurate Mobile

Cognism vs RocketReach: Databases

RocketReach does not mention what global data coverage it offers, only that it has worldwide coverage. 

What's more, RocketReach reviews mention a need for more mobiles and direct dials, and the accuracy could use improvement.

Cognism’s dataset offers the most complete coverage in the EMEA. The tool has EU and US research teams, making it a great option for anyone looking to find highly-targeted global leads, including NAM and APAC.

Quality is of utmost importance to Cognism, with phone-verified numbers, the most complete data in Europe and next-level mobile number coverage in the United States (2x more than other providers).

Why not get started with Cognism right away?

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Where do Cognism and RocketReach get their data?

RocketReach collects data from the following sources:

  • Data provided by users via contact forms, email and account creation.
  • Automated means such as single sign-on, cookies, pixel tags, or similar technologies and device usage information when using its services.
  • Publicly available information including social media sites, corporate websites and public records. RocketReach technology may then make assumptions based on publicly available information, such as inferring professional email addresses based on common formats used at a particular company.
  • Google API and third parties such as people directories, data brokers, corporate information directories and other entities. 

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. 

Cognism ensures up-to-date and accurate B2B data via machine learning processes that check millions of data points daily. A team of in-house researchers verifies the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you'll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service - RocketReach does not provide a similar service. 

Diamond Data® gives sales teams the ability to connect with 87% of prospecting lists. With companies seeing a 54% increase in mobile coverage and ROI increasing due to 70% of outbound meetings booked from Cognism mobiles. 

Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make 👇

more live conversations
of your list contactable
more mobiles than other providers
chance of reaching decision-makers
more live conversations
of your list contactable
chance of reaching decision-makers
more mobiles than other providers
Diamond Data®

More results from fewer calls

Break performance records with Cognism's phone-verified data for 3x connect rates and complete GDPR compliance.

Diamond Data® ensures your team connect with the right people, in their current role, at the correct company.

Comparing the pricing of RocketReach and Cognism**

Cognism pricing

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its seat plans best suit individual contributors who:

  • Don’t want to worry about credits and volume.
  • Do want to get the best possible data for their target accounts.

Cognism users get unrestricted views and page-level exporting*. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events, etc. All European and US data is visible from the get-go, allowing users to make informed decisions when exporting data to their systems.

Marketing and RevOps teams that need Cognism for list building and enrichment workflows can also access packages suitable for bulk exporting.

Cognism grants all its users access to the following:

  • The Cognism web app.
  • The Cognism Chrome Extension.
  • All available integrations.

In addition to this, users can add intent data and Diamonds-on-Demand® to their package.

RocketReach pricing

RocketReach pricing includes three packages:

  • Essentials, which only includes emails.
  • Pro and Ultimate, which includes email and phone.  

Packages offer unlimited emails and numbers (depending on the plan), subject to a fair usage policy. 

RocketReach Pro and Ultimate plans include integrations with Zapier, Hubspot and Outreach. API access, CRM Enrich, Org Charts and Salesforce integration are only available on the Ultimate plan.

**Pricing information for RocketReach and Cognism is dependent on your company's needs. For accurate pricing, please contact your preferred data provider.

RocketReach vs Cognism: Usability

RocketReach reviews confirm the platform is easy to use and set up with nice filtering.

Cognism customers speak highly of the interface, usability and support: 

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Thinking of switching from RocketReach?
Learn more about how Cognism helps you have more conversations with the people you WANT to do business with. Book a call with a data expert.

RocketReach versus Cognism: Compliance

RocketReach states it is CCPA compliant and ticks yes to GDPR compliance when comparing the tool to its competitors.

However, the tool does not confirm GDPR compliance in its privacy policy. Rather, they give users the option to hide EU data from search. This leaves the onus of ensuring compliance on the user. 

There is no mention of DNC lists on its website or privacy policy, and RocketReach includes personal email addresses in its database, which requires additional levels of consent and compliance obligations.

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Provides users with a notified database.
  • Excludes personal emails for lower legal risks. 
compliance image

Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently. 

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism: 

“Cognism is our comfort blanket when it comes to compliance.” 

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.” 

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

FAQs about RocketReach vs Cognism

RocketReach is a sales intelligence tool. It supplies emails, mobiles and direct dials to sales, marketing and recruitment teams.

Similar tools include Cognism, and ZoomInfo.

The cost of RocketReach is based on three packages, Essentials, which only includes emails, Pro and Ultimate, which includes email and phone. The base package starts at $371 annually. 

While RocketReach might appear more affordable than other data providers, you must consider the features, compliance, accuracy and coverage of the data you need for your business. 

For instance, not all plans include integrations, and there is no verification on-demand service like its competitor, Cognism. 

Integrations are available on all Cognism packages and the tool takes data verification to the next level through its exclusive data asset, Diamond Data® that provides phone-verified mobile number accuracy to help you connect with 87% of your list.

What's more, Cognism is GDPR and CCPA-compliant and the database is checked and cleaned against global DNC lists.

👉Give Cognism a try with a free data sample tailored to your ICP.

Cognism and RocketReach source intent data but from different providers. Cognism partnered with the industry leader Bombora, while RocketReach uses Foundry. 

Foundry uses proprietary and first-party data to determine intent. Second-party data comes from behaviours shown on Foundry’s owned and operated properties.

Bombora’s intent data is consent-based and collected from a cooperative of 5,000 B2B sites, where B2B buyers actively research a topic when they’re ready to make a purchase. 

  • It considers the historical baseline or typical content consumption when calculating intent.
  • It considers the context and the length of each interaction.
  • Bombora’s dataset is 70% exclusive.

Combining Bombora’s buyer intent with Cognism’s contact data, you can find, prioritise, and connect the right prospects at the right time. It shortens the sales cycle, improves targeting, and creates a more relevant buyer journey.

👉Ready to find out more? Speak to a Cognism Data Expert.

Cognism is one of the best RocketReach alternatives, with the largest mobile coverage in the US (2x than other providers) and the most complete data in the EMEA. 

What's more, Cognism offers features RocketReach software does not, including: 

  • Phone-verified mobile number accuracy to help you connect with 87% of your list.
  • Database checked and cleaned against global DNC lists.
  • Exclusive on-demand verified mobile data set Diamond Data®.

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface.

The quality of its verified mobiles and B2B emails are unmatched by RocketReach, as are its extensive features and excellent customer service. 

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Yes, Cognism is an excellent alternative when comparing RocketReach competitors. 

Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

How B2B sales and marketing teams use Cognism

Enough about Cognism vs RocketReach. 

What do actual Cognism customers have to say about the tool? 

Try Cognism, a RocketReach alternative

Cognism vs RocketReach - who to choose? 

Cognism is a RocketReach competitor with the most complete data in the EMEA and next-level mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it an excellent choice for global prospecting.

With Cognism, you get more:

✔️ More mobile numbers that go through to the right contacts. 

✔️ More confidence when prospecting.

✔️ More targeted leads.

✔️ And more incoming revenue.

Start making every month your best month. Book your demo today!