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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Transform Your Sales Calls: 10 Actionable Tips for Success
Transform Your Sales Calls: 10 Actionable Tips for Success
Ready to elevate your calls? This guide offers actionable sales call tips to boost your sales performance and engagement with innovative software.
C-suite Selling: 7 Tips to Win Over Decision-makers
C-suite Selling: 7 Tips to Win Over Decision-makers
C-suite selling - tough, but not impossible! Click here for 7 proven tactics that will help you win over top-level execs and close more deals.
cold-calling- success-rates-seo-resource-card
The Top Cold Calling Success Rates for 2024 Explained
Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more

Sales

AI for Sales Prospecting: The Ultimate Guide
AI for Sales Prospecting: The Ultimate Guide
Ready to elevate sales with the latest tech? This ultimate guide delves into AI for sales prospecting and provides actionable insights for success.
The 10 Best AI Sales Tools Every B2B Team Must Use
The 10 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales tools to boost your B2B team’s efficiency? Explore our curated list of must-have tools to elevate your sales game.
What’s the Future of B2B Sales? Trends for 2025 and Beyond
What’s the Future of B2B Sales? Trends for 2025 and Beyond
What will B2B sales look like in the coming years? Explore the emerging trends and strategies for 2025 and beyond in this informative guide.

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

How Kaspr 2x’d Its Growth in EU Markets
How Kaspr 2x’d Its Growth in EU Markets
Since its acquisition, Kaspr has gone from strength to strength. But how? Click to read 5 strategies we used to 2x Kaspr’s growth in 2 years.
European Market Entry
Navigating European Market Entry: Strategies for Expansion
Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.
Implementing a Demand Generation-led Paid Strategy
Implementing a Demand Generation-led Paid Strategy
Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.

Lead Generation

AI for Sales Prospecting: The Ultimate Guide
AI for Sales Prospecting: The Ultimate Guide
Ready to elevate sales with the latest tech? This ultimate guide delves into AI for sales prospecting and provides actionable insights for success.
AI for B2B Lead Generation: The Ultimate Guide
AI for B2B Lead Generation: The Ultimate Guide
Discover how AI transforms B2B lead generation in our ultimate guide. Learn strategies and tools to harness the power of AI for your business success!
Lead Generation for IT & Technology Companies [12 Strategies]
Lead Generation for IT & Technology Companies [13 Strategies]
Lead generation for IT, technology and software companies requires strategies to guarantee fast growth. Learn how to generate leads for your SaaS company.

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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Author Blog Page - Images_Joe Barron

Joe Barron

Senior Content Manager


Joe Barron is Cognism’s Senior Content Manager. He joined the company in 2018 as its sole content writer. Since that time, he has written over 100 top-ranking blogs, video scripts and eBooks, and edited scores more.

Today, Joe manages Cognism’s SEO team, which to date has generated $360k in traffic value and over $1M in revenue for the business.

If you would like to collaborate with Joe on Cognism’s content, please contact him on LinkedIn.

Expertise
  • Sales and cold calling
  • Marketing and demand generation
  • Data, software and AI
  • Business and RevOps
  • B2B news and trends
Education
  • College of Media and Publishing, Copywriting Course, 2017-18, Grade: ABC Awards Level 4 Diploma (Distinction)
  • University of East Anglia, Bachelor of Arts (B.A.), English Literature, 2003-06, Grade: 2:1

Posts by Joe Barron

 

AI for Sales Prospecting: The Ultimate Guide
Ready to elevate sales with the latest tech? This ultimate guide delves into AI for sales prospecting and provides actionable insights for success.
The 10 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales tools to boost your B2B team’s efficiency? Explore our curated list of must-have tools to elevate your sales game.
What’s the Future of B2B Sales? Trends for 2025 and Beyond
What will B2B sales look like in the coming years? Explore the emerging trends and strategies for 2025 and beyond in this informative guide.
AI for B2B Lead Generation: The Ultimate Guide
Discover how AI transforms B2B lead generation in our ultimate guide. Learn strategies and tools to harness the power of AI for your business success!
Transform Your Sales Calls: 10 Actionable Tips for Success
Ready to elevate your calls? This guide offers actionable sales call tips to boost your sales performance and engagement with innovative software.
The Only Data Quality Checklist You Need for B2B Success
Ensure B2B success with Cognism’s comprehensive data quality checklist! Discover the essential steps to maintain data accuracy and reliability.
8 Tips for Successful CRM Data Management
Struggling to manage CRM data effectively? Our blog offers 8 actionable tips to enhance your data organisation and improve your customer interactions.
25 Best Sales Tools & Software Used by B2B Sales Leaders
Looking for the best B2B sales tools? This comprehensive list highlights 25 essential software solutions to enhance your sales process.
The Ultimate Guide to Contact Data Cleansing
Ensure your database is reliable with our guide to contact data cleansing. Discover the techniques and tools needed for accurate, up-to-date information.

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