The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Joe Barron
Senior Content Manager
Joe Barron is Cognism’s Senior Content Manager. He joined the company in 2018 as its sole content writer. Since that time, he has written over 100 top-ranking blogs, video scripts and eBooks, and edited scores more.
Today, Joe manages Cognism’s SEO team, which to date has generated $360k in traffic value and over $1M in revenue for the business.
If you would like to collaborate with Joe on Cognism’s content, please contact him on LinkedIn.
Expertise
- Sales and cold calling
- Marketing and demand generation
- Data, software and AI
- Business and RevOps
- B2B news and trends
Education
- College of Media and Publishing, Copywriting Course, 2017-18, Grade: ABC Awards Level 4 Diploma (Distinction)
- University of East Anglia, Bachelor of Arts (B.A.), English Literature, 2003-06, Grade: 2:1
Posts by Joe Barron
What Is A Go-To-Market (GTM) Engineer? Role + Business Impact
GTM engineers are vital for business expansion. Understand their role, necessary skills, and the significant impact they have on growth initiatives.
Where to Buy Email Lists? 7 Top Databases Compared
Ready to enhance your email marketing? See our comparison of the top databases where you can buy email lists. Find the perfect source for your needs!
Sales Qualification: Ultimate Guide for Managers
Master the art of sales qualification with strategies tailored for managers. This guide offers insights to improve your team's lead qualification skills.
11 Reasons Why CRM is the Key to Unlocking Business Growth
Workbooks CEO and CRM expert John Cheney gave us his 11 reasons why CRM is the key to unlocking growth in B2B. Click to read his insights.
What is Lead Conversion Rate (and How to Calculate It)
Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.
A Practical Sales Follow Up Guide to Increase Conversions
Improve conversions with data-led follow-ups. See best times, cadence benchmarks, and copy-ready email/LinkedIn templates to book more meetings.
27 Sales Podcasts You Need to Add to Your Playlist in 2026
Looking for the best B2B sales podcasts of 2026? We've curated a list that every sales professional needs to subscribe to. Click to see all 27!
What is Outbound Sales? Strategies and Tips for Managers
Discover the essentials of outbound sales and equip your team with strategies that drive results. Learn valuable tips and boost your sales success today!
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