Demand Generation

Implementing a Demand Generation-led Paid Strategy

Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.

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How to Expand Your US Business Into France: 9 Best Strategies

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How to Expand Your Business Into France: 9 Best Strategies

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11 Must-Have SDR Tools to Drive More Sales

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Back to Basics, AI Search & More: Q2&3 '24 at Cognism

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How to Expand Your US Business into DACH: 9 Best Strategies

Cold Calling

The Top Cold Calling Success Rates for 2024 Explained

Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more

When is the Best Time to Cold Call in B2B Sales_Resource card

When is the Best Time to Cold Call in B2B Sales? [2024]

Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!

What is Cold Calling? Biggest Challenges Solved + Resources

Solve the biggest cold calling challenges with Cognism’s guide to mastering the B2B cold call. Click for valuable resources, tactics & more!

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Sales

The Top Cold Calling Success Rates for 2024 Explained

Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more

When is the Best Time to Cold Call in B2B Sales? [2024]

Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!

The best email subject lines for B2B sales_Resource card

185 Email Subject Lines for Better B2B Sales (2024)

Discover the ultimate collection of email subject lines! Boost open rates & ignite engagement with a handpicked selection from Cognism’s B2B sales leaders.

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Demand Generation

Implementing a Demand Generation-led Paid Strategy

Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.

Resource card-How-to-structure-your-demand-gen-team-resource

How to Structure Your Demand Generation Team

A strategic demand generation team structure is essential if you’re planning to switch off lead gen activity. Click to Learn how to structure your team.

The Top B2B Marketing Podcasts for 2024

Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.

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Lead Generation

Lead Generation for IT & Technology Companies [13 Strategies]

Lead generation for IT, technology and software companies requires strategies to guarantee fast growth. Learn how to generate leads for your SaaS company.

Buy Business Leads: 17+ Ultimate Places to Try in 2024

Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

B2B Lead Generation Software: 30 Best Paid and Free Tools

Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.

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Joe Barron

Senior Content Manager

Joe Barron is Cognism’s Senior Content Manager. He joined the company in 2018 as its sole content writer. Since that time, he has written over 100 top-ranking blogs, video scripts and eBooks, and edited scores more.

Today, Joe manages Cognism’s SEO team, which to date has generated $360k in traffic value and over $1M in revenue for the business.

If you would like to collaborate with Joe on Cognism’s content, please contact him on LinkedIn.

Expertise

Sales and cold calling
Marketing and demand generation
Data, software and AI
Business and RevOps
B2B news and trends

Education

College of Media and Publishing, Copywriting Course, 2017-18, Grade: ABC Awards Level 4 Diploma (Distinction)
University of East Anglia, Bachelor of Arts (B.A.), English Literature, 2003-06, Grade: 2:1

The Only Data Quality Checklist You Need for B2B Success

Ensure B2B success with Cognism’s comprehensive data quality checklist! Discover the essential steps to maintain data accuracy and reliability.

8 Tips for Successful CRM Data Management

Struggling to manage CRM data effectively? Our blog offers 8 actionable tips to enhance your data organisation and improve your customer interactions.

25 Best Sales Tools & Software Used by B2B Sales Leaders

Looking for the best B2B sales tools? This comprehensive list highlights 25 essential software solutions to enhance your sales process.

The Ultimate Guide to Contact Data Cleansing

Ensure your database is reliable with our guide to contact data cleansing. Discover the techniques and tools needed for accurate, up-to-date information.

11 Best B2B Contact Databases for Sales and Marketing Leads

Discover the top 11 B2B contact databases that can elevate your sales and marketing efforts! Find quality leads and grow your business with ease.

What Is Data Quality? Common Issues, Strategies & Best Tools

What is data quality, and how can B2B teams improve it? Read on to learn the best data quality strategies, common issues, and best tools.

11 B2B Data Enrichment Tools [+How to Choose]

With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Compare the best B2B data enrichment software!

10 Common Data Quality Issues And How To Solve Them

Struggling with data quality issues? This article explores the top 10 challenges and offers solutions to ensure your data is reliable and actionable.

Where to Buy Email Lists? 7 Top Databases Compared

Ready to enhance your email marketing? See our comparison of the top databases where you can buy email lists. Find the perfect source for your needs!