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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Why cold calling is killing your mojo (and how to get it back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
20 Examples of Common Sales Objections With Responses (2022)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them in 2022.

Sales

Why cold calling is killing your mojo (and how to get it back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
20 Examples of Common Sales Objections With Responses (2022)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them in 2022.
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

The problem with eblasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
Subject matter experts: why and how to use them in B2B marketing
Subject matter experts: they're B2B marketing's secret weapon. Why? Find out by reading this article! Featuring insights from Cognism's marketing leaders.
TikTok and micro-influencing in B2B marketing
TikTok has got the potential to be a huge hit for B2B marketers. Read to find out why from Todd Clouser, Lead Brand Marketing Manager at Refine Labs.

Lead Generation

The problem with eblasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
Ditch the ebook: Content planning after lead gen liberation
Building enormous ebooks for lead generation is boring. In this article, we look at content planning possibilities beyond lead generation.
Are you finding B2B marketing boring?
Are you bored of being a B2B marketer? In this article, Cognism reveals the tactics that will rescue you from B2B boredom in 2022.

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Posts by Joe Barron

Joe Barron is Cognism's Content Manager. He joined the company in 2018. He is passionate about translating expert insights into actionable content.

Why cold calling is killing your mojo (and how to get it back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
How to improve an underperforming sales team
Owen Richards, Founder & CEO of Air Marketing, tells you how to spot a sales team that isn't performing well - and how to fix the underlying issues.
The ultimate cold calling script for CEOs
SDRs! Get the cold calling script that Cognism uses to book meetings with enterprise CEOs. Featuring advice from Ryan Reisert, Josh Braun and more.
Cognism Ranked Top 500 Fastest Growing SaaS Companies by Latka
Where was Cognism ranked in this year's Latka500? Click to find out Cognism's place on the list of the fastest-growing global SaaS companies.
Cognism kicks off 2022 securing $87.5 million investment
Cognism raises $87.5M Series C funding, with plans to solidify European leader position and accelerate growth in the US. Click to read the press release.
Achieving £410K ROI in one year with Cognism’s premium data
SalesDRIIVN are a sales enablement firm. They achieved £410k ROI in one year with Cognism’s premium. Click to read their case study in detail!
Closed 5 deals in 6 months with Cognism’s premium data
Accountancy Cloud is an award-winning accountancy firm. They closed 5 deals in 6 months with Cognism. Click to see the case study.
Sales talk: building and scaling an outbound sales team
Click to read our Q&A with Anders Holmberg, Chief Sales Officer at GetAccept. Get all the insights you need on building and maintaining an outbound team.
Cognism at B2B Marketing Expo 2021 - LIVE BLOG
B2B Marketing Expo is Europe's leading marketing event and Cognism is there! Follow us for live updates from ExCeL London.

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