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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Red Flag Prospects With Ryan Reisert
Not every prospect is going to be the right one. Some might waste your valuable time! Sales expert, Ryan Reisert shares his red flags to look out for.
What to do on a sales call?
The 5 Things You Need to Do on Every Sales Call
Out of the many ways to approach sales calls, we've picked 5 key things to do on every sales call. Don't just wing it - read the rules our SDRs follow.
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Death of the Office Landline
Are office landlines a thing of the past? And if so, is it harder to get hold of crucial B2B decision makers? Click to read Ryan Reisert's insights.

Sales

Boosting Connect Rates by 300% With Cognism’s Mobile Data_resource card
Boosting Connect Rates by 300% With Cognism’s Mobile Data
Nivo, an award-winning secure messaging app for regulated industries, uses Cognism’s mobile data to increase connect rates by 300%. Click to read more!
Red Flag Prospects With Ryan Reisert_Resource card
Red Flag Prospects With Ryan Reisert
Not every prospect is going to be the right one. Some might waste your valuable time! Sales expert, Ryan Reisert shares his red flags to look out for.
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What Do Sales Leaders Want From Marketing?
Ever wondered what sales leaders want from their company marketing team? Click to read exactly what these experts need and want from marketing.
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

The Top B2B Marketing Podcasts
The Top B2B Marketing Podcasts for 2023
Listen to the best brains in B2B marketing and their hints, tips & hacks. See our list of the top titles, including Revenue Champions, Exit Five and more.
6 B2B Marketing Trends for 2023 + Takeaways
6 Key B2B Marketing Trends and Predictions for 2023
B2B success starts with following the trends. Click to see 6 key B2B marketing trends a range of experts predict will make a big impact in 2023!
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Leading Marketing Through a Recession with Alice de Courcy
Leading a marketing organisation is difficult enough without throwing a recession into the mix. Read Alice de Courcy's advice for fellow marketing leaders.

Lead Generation

generate-leads
How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
The Problem With Gated Content Campaigns
The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…
The Unboring Role Of A B2B Marketer
The Unboring Role Of A B2B Marketer
B2B marketing is a snooze fest, right? It doesn’t have to be! Free marketers from boring lead gen tasks and let them bring *unboring* to B2B.

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Posts by Joe Barron

Joe Barron is Cognism's Content Manager. He joined the company in 2018. He is passionate about translating expert insights into actionable content.

What Do CEOs Want From Marketing?
Marketers! Do you know what your CEO wants from you? If you're looking for insights, then read this blog. Featuring quotes from a host of B2B SaaS CEOs!
Why Cold Calling is Killing Your Mojo (and How to Get It Back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
How to Improve an Underperforming Sales Team
Owen Richards, Founder & CEO of Air Marketing, tells you how to spot a sales team that isn't performing well - and how to fix the underlying issues.
The Ultimate Cold Calling Script for CEOs
SDRs! Get the cold calling script that Cognism uses to book meetings with enterprise CEOs. Featuring advice from Ryan Reisert, Josh Braun and more.
Cognism Ranked Top 500 Fastest Growing SaaS Companies by Latka
Where was Cognism ranked in this year's Latka500? Click to find out Cognism's place on the list of the fastest-growing global SaaS companies.
Cognism Kicks Off 2022 Securing $87.5 Million Investment
Cognism raises $87.5M Series C funding, with plans to solidify European leader position and accelerate growth in the US. Click to read the press release.
Achieving £410k ROI in One Year With Cognism’s Premium Data
SalesDRIIVN are a sales enablement firm. They achieved £410k ROI in one year with Cognism’s premium. Click to read their case study in detail!
Closed 5 Deals in 6 Months With Cognism’s Premium Data
Accountancy Cloud is an award-winning accountancy firm. They closed 5 deals in 6 months with Cognism. Click to see the case study.
Sales Talk: Building and Scaling an Outbound Sales Team
Click to read our Q&A with Anders Holmberg, Chief Sales Officer at GetAccept. Get all the insights you need on building and maintaining an outbound team.

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