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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

The SMB Cold Calling Guide
The SMB Guide to Cold Calling [+3 Data-Backed Strategies]
Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.
Sales Channels
What Are Sales Channels and Which Ones Should You Use?
Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.
11 Must-Have SDR Tools to Drive More Sales_Resource card-1
12 Must-Have SDR Tools to Drive More Sales
Discover the essential SDR tools you need for success. We have picked 12 must-have tools that will help drive more sales and increase productivity.
View all Cold Calling

Sales

AI SDR
What is an AI SDR? Benefits, Use Cases, and Examples
Learn about AI SDRs and their transformative role in sales. Uncover the benefits, use cases, and examples that highlight their sales potential.
Sales Team Motivation Tips
10 Sales Team Motivation Tips for When Morale is Low
How do you motivate your sales team? Read our top tips from Cognism’s B2B sales leaders to boost morale and improve pipeline.
B2B Sales Trends
What’s the Future of B2B Sales? Trends for 2025 and Beyond
What will B2B sales look like in the coming years? Explore the emerging trends and strategies for 2025 and beyond in this informative guide.
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Gated Vs Ungated Content: the Great Marketing Debate
Gated Vs Ungated Content: the Great Marketing Debate
What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.
12 Best Demand Generation Metrics to Track in 2024
12 Best Demand Generation Metrics to Track in 2025
Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!
GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
GTM AI: How Cognism Uses AI to Accelerate Go-to-market
How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.
View all Demand Generation

Lead Generation

AI Email Finder Tools
18 Top AI-Powered Email Finder Tools (2025)
Discover the best email finder tools, including the latest AI email finders that verify data, reduce bounces, and surface the most accurate B2B contacts.
B2B Saas Lead Generation: Top Strategies, Tools and Tips
B2B Saas Lead Generation: Top Strategies, Tools and Tips
Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.
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Lead Mining Software for Accurate B2B Prospect Data
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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How to Find Decision Makers in a Company
06:06
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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on sales
25 Best Sales Enablement Tools for Revenue Teams in 2025
Discover 25 top-rated sales enablement platforms. Compare detailed features, pricing, and authentic user reviews to find your perfect fit.
Email Leads: 5 Ways to Get Them for B2B Business
Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.
Email Lead Generation Software & Tools: 15 of The Best
Discover the top email lead generation software and tools to help you maintain a steady flow of qualified leads and improve your sales performance.
B2B Data Providers in Germany: Company and Contact Lists
Cognism is the leading B2B data provider in Germany. It offers GDPR-compliant emails and phone numbers. Compare it to other DACH vendors.
11 Human Resources (HR) Email List and Database Providers
Looking to build accurate HR email lists in the US, Europe and APAC? Here are the best tools to buy Human Resources Managers’ email addresses.
9 [Compared] Data Providers For The UK - Accurate Data
Cognism is the leading B2B data provider in the UK offering GDPR-compliant emails and phone numbers. Check out what companies compete with Cognism.
Where to Buy Email Lists? 7 Top Databases Compared
Ready to enhance your email marketing? See our comparison of the top databases where you can buy email lists. Find the perfect source for your needs!
WhatsApp for Sales: The Next Outbound Channel?
WhatsApp. Is it going to be the next big channel for outbound in B2B sales? Our sales experts reckon so! Click to find out why.
10 Ways to Find CEO Email Addresses [2025]
If you're trying to find a CEO’s email address, look no further. Here are all the solutions that let you create C-level execs and CEO email lists.

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