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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

The SMB Cold Calling Guide
The SMB Guide to Cold Calling [+3 Data-Backed Strategies]
Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.
Sales Channels
What Are Sales Channels and Which Ones Should You Use?
Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.
11 Must-Have SDR Tools to Drive More Sales_Resource card-1
12 Must-Have SDR Tools to Drive More Sales
Discover the essential SDR tools you need for success. We have picked 12 must-have tools that will help drive more sales and increase productivity.
View all Cold Calling

Sales

AI SDR
What is an AI SDR? Benefits, Use Cases, and Examples
Learn about AI SDRs and their transformative role in sales. Uncover the benefits, use cases, and examples that highlight their sales potential.
B2B Saas Lead Generation: Top Strategies, Tools and Tips
B2B Saas Lead Generation: Top Strategies, Tools and Tips
Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.
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Intent Data: What It Is, How It’s Collected, and 7 Ways to Use It
What is intent data and how does it benefit B2B sales and marketing? Click to uncover everything to know about customer intent plus strategies to use it.
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Gated Vs Ungated Content: the Great Marketing Debate
Gated Vs Ungated Content: the Great Marketing Debate
What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.
12 Best Demand Generation Metrics to Track in 2024
12 Best Demand Generation Metrics to Track in 2025
Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!
GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
GTM AI: How Cognism Uses AI to Accelerate Go-to-market
How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.
View all Demand Generation

Lead Generation

B2B Saas Lead Generation: Top Strategies, Tools and Tips
B2B Saas Lead Generation: Top Strategies, Tools and Tips
Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.
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Lead Mining Software for Accurate B2B Prospect Data
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
Best AI Lead Finders
11 Best AI Lead Finders for 2025
Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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How to Find Decision Makers in a Company
06:06
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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on sales
7 Best Lead Intelligence Software To Use in 2025
Here’s a list of lead intelligence tools that easily integrate with other sales tools and are recommended for mid-market and enterprise organisations.
10 Revenue Growth Strategies to Increase Sales
Discover the 10 most effective revenue growth strategies! From improving customer relations to optimising your pricing model, this guide covers it all.
9 Email Sequence Examples From B2B Sales Experts
Write email sequences that actually convert with examples of the top converting SaaS sequences from the experts. Click to see them all!
Transform Your Sales Calls: 10 Actionable Tips for Success
Ready to elevate your calls? This guide offers actionable sales call tips to boost your sales performance and engagement with innovative software.
Multithreading Sales: Guide to Closing Big Deals Fast
Learn the multithreading sales approach to hit quota & boost sales with this guide. Click to discover actionable tips & advantages for your B2B team!
How AI Can Speed Up Your Sales Workflow? 8 Ways To Use It
Discover how AI can enhance your sales workflow! This guide outlines eight ways to streamline processes, boost productivity and close deals faster.
10 Best Sales Acceleration Tools To Use in 2025
Here's a list of sales acceleration tools sales leaders and SDRs have tested at Cognism and recommend for any mid-market and enterprise company.
Get CTO Email Lists On Demand [9 Vendors Compared]
Looking to build accurate CTO email lists in the US, Europe and APAC? Here are the best tools to find Chief Technology Officers’ email addresses.
10+ Sales Pipeline Management Tools [+Tips]
Try these sales pipeline management tools to close more deals and improve your selling. See which software is best for your teams.

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