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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

The SMB Cold Calling Guide
The SMB Guide to Cold Calling [+3 Data-Backed Strategies]
Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.
Sales Channels
What Are Sales Channels and Which Ones Should You Use?
Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.
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12 Must-Have SDR Tools to Drive More Sales
Discover the essential SDR tools you need for success. We have picked 12 must-have tools that will help drive more sales and increase productivity.
View all Cold Calling

Sales

AI SDR
What is an AI SDR? Benefits, Use Cases, and Examples
Learn about AI SDRs and their transformative role in sales. Uncover the benefits, use cases, and examples that highlight their sales potential.
B2B Saas Lead Generation: Top Strategies, Tools and Tips
B2B Saas Lead Generation: Top Strategies, Tools and Tips
Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.
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Intent Data: What It Is, How It’s Collected, and 7 Ways to Use It
What is intent data and how does it benefit B2B sales and marketing? Click to uncover everything to know about customer intent plus strategies to use it.
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Gated Vs Ungated Content: the Great Marketing Debate
Gated Vs Ungated Content: the Great Marketing Debate
What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.
12 Best Demand Generation Metrics to Track in 2024
12 Best Demand Generation Metrics to Track in 2025
Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!
GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
GTM AI: How Cognism Uses AI to Accelerate Go-to-market
How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.
View all Demand Generation

Lead Generation

B2B Saas Lead Generation: Top Strategies, Tools and Tips
B2B Saas Lead Generation: Top Strategies, Tools and Tips
Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.
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Lead Mining Software for Accurate B2B Prospect Data
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
Best AI Lead Finders
11 Best AI Lead Finders for 2025
Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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How to Find Decision Makers in a Company
06:06
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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on sales
The Best B2B Email List Providers for 2025
What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.
What is Sales Data? Types, Tools, and Uses for B2B Teams
What is sales data? Why is it important? How can your B2B team use it for revenue success? Get the answers today from Cognism's comprehensive guide!
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
7 Best Tools to Enrich Salesforce Data
Discover the seven best data enrichment tools that integrate with Salesforce. See their features and pricing, so you can choose the right one for you.
Prospecting Automation: Cracking the Code for More Sales
What is sales prospecting automation? Click to read this guide and learn how to use it to streamline your B2B sales process.
Best List Building Software: Our Top 10 Picks for 2025
Tired of spending way too much time building lead lists? Here's a list of the best tools for list building with a comparison of features & pricing.
What is Sales Automation? Guide to More Productive Sales
Discover how AI technology can automate sales tasks, saving time and effort. Click to explore examples and learn more about the sales automation process.
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
Social Selling Tools: 12 Best Platforms for B2B Sales
Take social selling to a new level with the best tools and platforms available! Click to see the best tools to captivate prospects & increase sales.

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