Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
B2B Data
How to Find Business Decision Makers for B2B Sales
Find business decision makers for B2B sales with accurate data, buying signals and practical steps to identify the right stakeholders.
AI & Automation
AI in Go-to-Market Is Only as Strong as the Data Behind It
AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.
Lead Generation
Buy Business Leads: 18 Places to Find Them in 2026
Wondering how to find business leads? We’ve compiled a list of the top places selling business leads. Click to see the list!
Enrichment
13 Best Data Enrichment Tools for Reliable CRMs [2026]
This guide compares 13 best data enrichment tools and explains why accurate, compliant B2B data is critical for scalable revenue growth.
Posts on sales
Sales Pain Points: How to Find and Solve Customer Problems
In this guide, we’ll show you how to find and solve sales pain points using research, feedback and management strategies. Click to read the blog.
Tips for Startup Sales and How It Differs to Enterprise
Looking for ways to boost your startup sales? Find out everything you need to know and how to transition to enterprise in this guide. Click to read!
Enterprise Sales Cold Calling Script: Prospect Into Enterprise Orgs
Enterprise SDR Katy Mason-Jones gave us the cold calling script she uses to prospect into some of the world's biggest companies. Click to see the script.
What Are Hot Leads in Sales? How to Attract & Close Them
Time to turn cold leads into hot leads, and we’ve got just the thing to help you! Click to see 6 ways to attract and close hot sales leads in 2024.
What Are Sales Channels and Which Ones Should You Use?
What are sales channels? Why are they important? Which ones should you use to contact customers? Find out in this ultimate guide.
8 Reasons Why Cold Calling is Important for Sales Success
Learn 8 reasons why cold calling is important in B2B sales today, and how you can turn it into an extremely effective way to drive revenue. Click to read!
The Modern Sales Funnel: How to Create & Measure for Conversions
Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.
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Posts on sales
Sales Pain Points: How to Find and Solve Customer Problems
In this guide, we’ll show you how to find and solve sales pain points using research, feedback and management strategies. Click to read the blog.
Tips for Startup Sales and How It Differs to Enterprise
Looking for ways to boost your startup sales? Find out everything you need to know and how to transition to enterprise in this guide. Click to read!
Enterprise Sales Cold Calling Script: Prospect Into Enterprise Orgs
Enterprise SDR Katy Mason-Jones gave us the cold calling script she uses to prospect into some of the world's biggest companies. Click to see the script.
What Are Hot Leads in Sales? How to Attract & Close Them
Time to turn cold leads into hot leads, and we’ve got just the thing to help you! Click to see 6 ways to attract and close hot sales leads in 2024.
What Are Sales Channels and Which Ones Should You Use?
What are sales channels? Why are they important? Which ones should you use to contact customers? Find out in this ultimate guide.
8 Reasons Why Cold Calling is Important for Sales Success
Learn 8 reasons why cold calling is important in B2B sales today, and how you can turn it into an extremely effective way to drive revenue. Click to read!
The Modern Sales Funnel: How to Create & Measure for Conversions
Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.