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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

How Darwinbox Used Cognism to Expand Its Us Market Presence
How Darwinbox Used Cognism to Expand Its Us Market Presence
Learn how Darwinbox leveraged Cognism to expand its growth into the US market by boosting sales efficiency, database enrichment and more.
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Outbound Cold Calling: What It is and How to Do It Right
Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!
What is Sales Development Representatives (SDR) Role-03-2
What is Sales Development Representative's (SDR) Role?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.

Sales

Joma Case Study
How JOMA Packaging Uses Cognism for Targeted Outreach
JOMA Packaging uses Cognism's B2B database to segment target markets more precisely and identify target contacts. Learn more
How Darwinbox Used Cognism to Expand Its Us Market Presence
How Darwinbox Used Cognism to Expand Its Us Market Presence
Learn how Darwinbox leveraged Cognism to expand its growth into the US market by boosting sales efficiency, database enrichment and more.
AE Sales_Resource card
AE Sales: Tips and Strategies for Winning Deals
Discover AE sales with this informative guide from Cognism. Click for the definition of an account executive and the top strategies to win more B2B deals.

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

Resource card-Marketing Pipeline Crafting a Strategy to Drive Revenue_Resource card
Marketing Pipeline: Crafting a Strategy to Drive Revenue
Discover the winning marketing pipeline strategy Cognism uses, plus the stages you need to include to drive more revenue and impress your investors!
Resource card-Top Demand Generation Metrics to Track_Resource card
12 Best Demand Generation Metrics to Track in 2024
Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!
The Top B2B Marketing Podcasts
The Top B2B Marketing Podcasts for 2024
Listen to the best brains in B2B marketing and their hints, tips & hacks. See our list of the top titles, including Revenue Champions, Exit Five and more.

Lead Generation

Joma Case Study
How JOMA Packaging Uses Cognism for Targeted Outreach
JOMA Packaging uses Cognism's B2B database to segment target markets more precisely and identify target contacts. Learn more
B2B Google Ads Strategy: How to Generate Leads and Sales
B2B Google Ads Strategy: How to Generate Leads and Sales
In this blog, we’re exploring how to build a B2B Google Ads strategy. Find out how to generate high-intent sales leads without blowing up your CAC.
What is a Sales Funnel? And How to Build One for 2023
Winning Sales Funnel Stages and Strategy Explained for 2024
Boost sales conversions with a winning sales funnel strategy! Learn how to build a funnel with easy steps, examples and a downloadable template.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on lead-generation

10 Lead Generation Companies & Services [+How to Choose]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Lead Generation for IT & Technology Companies [12 Strategies]
Lead generation for IT, technology and software companies requires strategies to guarantee fast growth. Learn how to generate leads for your SaaS company.
Lead Automation: How It Grows the Sales and Marketing Funnel
Ever wondered how to make lead generation more efficient? The secret is sales lead automation. This article will tell you everything you need to know.
13 Lead Generation Strategies & Tactics That Work
Learn how to generate leads with top sales lead generation strategies and actionable techniques. Find out new trends to fill your pipeline with leads.
10 Ways to Generate Logistics Sales Leads [2024]
From cold calling to intent data, discover how to generate sales logistics and transportation leads in 2024.
How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
13 Best Lead Generation Strategies for Financial Advisors
From sales intelligence to intent data, discover the best lead generation strategies for financial advisors and planners to get more quality leads in 2023.
Lead Generation Data: Where to Get It From?
Get the best contact and intent lead generation data to identify hot leads and contact them by phone and email.
Demand Generation vs Lead Generation: The Main Difference
Learn the main differences between demand generation vs lead generation and how to implement both strategies to achieve the best marketing results.

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