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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales

20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
Lead Generation

How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
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Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on lead-generation

16 Important Lead Generation KPIs and Metrics You Need to Know
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.

How To Send Sales Emails In Bulk: 5 Top Tips
David Campbell, Digital Marketing Specialist at Ramp Ventures, has compiled this foolproof guide about sending personalized sales emails in bulk.

What Is Lead Scoring? [Models & Best Practices]
Create lead scoring models based on intent, firmographic, behavior, email engagement, etc. Explore the best practices and software in predictive scoring.

What Is a Lead Source? Types, Tracking and Best Practices for 2024
Implement the best lead source strategy and generate more warm leads. Find out how to create, manage and track the best sources this year. Read more!

What Are Targeted Leads? 10 Strategies and Steps for 2024
What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.
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What Are Hot Leads in Sales? How to Attract & Close Them in 2024
Time to turn cold leads into hot leads, and we’ve got just the thing to help you! Click to see 6 ways to attract and close hot sales leads in 2024.

What Is A Lead Generation Specialist: How to Use Their Expertise?
Learn all about lead generation specialist job descriptions and skills to efficiently use your lead expert's time and give your business a revenue boost.