Cognism Connect
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Cold Calling
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Cold Calling Scripts: Hub of the Best Templates for 2025
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.
Sales

11 Proven Strategies to Increase B2B Sales in 2025
Looking to boost your B2B sales? Explore 11 proven strategies that will elevate your sales game and help you achieve remarkable results!
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Content Strategy: The Easy Mode Framework
Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.
Lead Generation

Why Investing in a Lead Generation Specialist Pays Off
Discover how a lead generation specialist can boost pipeline, increase qualified leads, and drive revenue. Learn the skills and impact on B2B growth.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on lead-generation

What Are Targeted Leads? 10 Strategies and Steps for 2025
What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.

Is Buying Email Lists Worth It?
Is buying email lists worth it? Click to find out the pros and cons of buying email lists and see a list of more ethical options (paid & free).

18 Top Email Finder Tools to Export B2B Email Addresses (2025)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!

Content Marketing for Lead Generation: How to Convert Leads in 2025
How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!

Winning Sales Funnel Stages and Strategy Explained for 2025
Boost sales conversions with a winning sales funnel strategy! Learn how to build a funnel with easy steps, examples and a downloadable template.

What’s the Difference Between a Lead vs a Prospect?
What's a lead, and what's a prospect? Find out the difference in our quick guide & learn how to use each to create more sales opportunities. Click to read!

B2B Saas Lead Generation: Top Strategies, Tools and Tips
Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.