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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Apple Call Screening
Apple Call Screening Update: What iOS 26 Means for Sales Teams
Apple got call screening, but what does this mean for cold callers? Let's get into what the iOS 26 updates means for sales & how good reps get around it.
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Cold Calling Scripts: Hub of the Best Templates for 2025
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.
Is Cold Calling Dead?
Is Cold Calling Dead? 7 Data-Backed Reasons Why It’s Not
Is cold calling dead? No way! It still works. Read to find out why cold calling is here to stay and learn Cognism’s playbook for cold calling in B2B.

Sales

How to Improve Sales Data Quality for Better Decision-making
How to Improve Sales Data Quality for Better Decision-making
Quality sales data is crucial for making effective decisions. This guide will help you enhance your sales data quality and drive better business outcomes.
Sales insights
What Are Sales Insights? Complete Guide for Managers
Discover sales insights: what they are, why they matter, and how you can use them. This guide for managers explains how data can transform your strategy.
Apple Call Screening
Apple Call Screening Update: What iOS 26 Means for Sales Teams
Apple got call screening, but what does this mean for cold callers? Let's get into what the iOS 26 updates means for sales & how good reps get around it.

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

European Market Entry
Navigating European Market Entry: Strategies for Expansion
Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.
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Top B2B Marketing Challenges and How to Solve Them in 2025
Discover the biggest B2B marketing challenges facing marketing leaders, from data compliance to GTM execution, and how to solve them confidently.
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SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage
Discover common SaaS marketing funnel mistakes and learn how to fix them to boost conversions, improve lead quality, and scale your growth efficiently.

Lead Generation

What’s the Difference Between a Lead vs a Prospect?
What’s the Difference Between a Lead vs a Prospect?
Prospects vs leads: Learn the distinctions that can elevate your sales strategy. This quick guide will teach you how to define, nurture, and qualify them.
Lead Generation Companies & Services [+How to Choose]
15 Lead Generation Companies & Services [+Selection Guide]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
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18 Top Email Finder Tools to Export B2B Email Addresses (2025)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on lead-generation

12 B2B Data Enrichment Tools [+How to Choose]
With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Compare the best B2B data enrichment software!
Lead Generation for IT & Technology Companies [13 Strategies]
Lead generation for IT, technology and software companies requires strategies to guarantee fast growth. Learn how to generate leads for your SaaS company.
12 AI Tools for Lead Generation & Maximised Productivity
Are you looking for AI tools for lead generation? Click for a list of the top AI-powered tools on the market right now & start seeing better productivity!
How to Find Someone’s Email on LinkedIn for B2B Business
Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.
Prospecting vs Lead Generation: What’s the Difference?
Do you know the difference between prospecting and lead generation? Do you know which would work best for your business? Click to read Cognism's guide.
What is a Quality Lead? Definition and How to Measure
Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.
Demand Generation vs Lead Generation: The Main Difference
Learn the main differences between demand generation vs lead generation and how to implement both strategies to achieve the best marketing results.
16 Important Lead Generation KPIs and Metrics
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
Inbound vs Outbound Marketing: How Are They Different?
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

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