Cognism | Blog | Connect | Lead Generation (4)

Sales

Apple Call Screening Update: What iOS 26 Means for Sales Teams

Apple got call screening, but what does this mean for cold callers? Let's get into what the iOS 26 updates means for sales & how good reps get around it.

Featured this month

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Demand Generation

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Demand Generation

Implementing a Demand Generation-led Paid Strategy

Sales

How to Use AI in Sales to Cut The Noise & Close Deals [Guide]

Sales

Date-a-vendor Evaluation Playbook #3: 'We Need Data Volume & Quality!'

Cold Calling

Apple Call Screening Update: What iOS 26 Means for Sales Teams

Apple got call screening, but what does this mean for cold callers? Let's get into what the iOS 26 updates means for sales & how good reps get around it.

B2B-Sales-Cold-Calling-Scripts-5-Templates-For-2022--Call-Tips (1)

Cold Calling Scripts: Hub of the Best Templates for 2025

Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.

Is Cold Calling Dead? 7 Data-Backed Reasons Why It’s Not

Is cold calling dead? No way! It still works. Read to find out why cold calling is here to stay and learn Cognism’s playbook for cold calling in B2B.

View all Cold Calling

Sales

How to Improve Sales Data Quality for Better Decision-making

Quality sales data is crucial for making effective decisions. This guide will help you enhance your sales data quality and drive better business outcomes.

What Are Sales Insights? Complete Guide for Managers

Discover sales insights: what they are, why they matter, and how you can use them. This guide for managers explains how data can transform your strategy.

Apple Call Screening Update: What iOS 26 Means for Sales Teams

Apple got call screening, but what does this mean for cold callers? Let's get into what the iOS 26 updates means for sales & how good reps get around it.

View all Sales

Demand Generation

Navigating European Market Entry: Strategies for Expansion

Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.

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Top B2B Marketing Challenges and How to Solve Them in 2025

Discover the biggest B2B marketing challenges facing marketing leaders, from data compliance to GTM execution, and how to solve them confidently.

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Discover common SaaS marketing funnel mistakes and learn how to fix them to boost conversions, improve lead quality, and scale your growth efficiently.

View all Demand Generation

Lead Generation

What’s the Difference Between a Lead vs a Prospect?

Prospects vs leads: Learn the distinctions that can elevate your sales strategy. This quick guide will teach you how to define, nurture, and qualify them.

Lead Generation Companies & Services [+How to Choose]

15 Lead Generation Companies & Services [+Selection Guide]

Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.

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18 Top Email Finder Tools to Export B2B Email Addresses (2025)

Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!

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12 B2B Data Enrichment Tools [+How to Choose]

With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Compare the best B2B data enrichment software!

Lead Generation for IT & Technology Companies [13 Strategies]

Lead generation for IT, technology and software companies requires strategies to guarantee fast growth. Learn how to generate leads for your SaaS company.

12 AI Tools for Lead Generation & Maximised Productivity

Are you looking for AI tools for lead generation? Click for a list of the top AI-powered tools on the market right now & start seeing better productivity!

How to Find Someone’s Email on LinkedIn for B2B Business

Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.

Prospecting vs Lead Generation: What’s the Difference?

Do you know the difference between prospecting and lead generation? Do you know which would work best for your business? Click to read Cognism's guide.

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

Demand Generation vs Lead Generation: The Main Difference

Learn the main differences between demand generation vs lead generation and how to implement both strategies to achieve the best marketing results.

16 Important Lead Generation KPIs and Metrics

Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.

Inbound vs Outbound Marketing: How Are They Different?

Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.