Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
![UserEvidence Case study](https://www.cognism.com/hubfs/UserEvidence%20Case%20study%20graphics_resource%20card.png)
UserEvidence Boosts Cold Calling Pipeline 33% With Cognism
UserEvidence’s reasons for switching to Cognism: more email data, better email data and a great user interface. For more info, read our case study.
Sales
![LinkedIn Voice Messaging: The Complete Guide for B2B Sales Reps-resource card](https://www.cognism.com/hubfs/CONTENT_23_BLOG%20GRAPHICS_KATE_LI%20Voice%20Notes_resource%20card.png)
How to Stand Out in Sales With LinkedIn Voice Messaging
Elevate your sales game with LinkedIn voice messaging. Find out how to use your voice to connect with prospects and stand out from the crowd.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
![How to Pivot From Lead Gen to Demand Gen: a CMO's Guide](https://www.cognism.com/hubfs/pivot-lead-gen-demand-gen-card.png)
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
Lead Generation
![Resource card-Email finder tools_Resource card](https://www.cognism.com/hubfs/Resource%20card-Email%20finder%20tools_Resource%20card.png)
18 Top Email Finder Tools to Export B2B Email Addresses (2024)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on lead-generation
![](https://www.cognism.com/hubfs/generate-leads.png)
How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
![](https://www.cognism.com/hubfs/lead-generation-for-financial-advisors.jpg)
13 Best Lead Generation Strategies for Financial Advisors
From sales intelligence to intent data, discover the best lead generation strategies for financial advisors and planners to get more quality leads in 2023.
![](https://www.cognism.com/hubfs/lead%20generation%20data%20blog%20v2_Resource%20card%20copy-1.png)
Lead Generation Data: Where to Get It From?
Get the best contact and intent lead generation data to identify hot leads and contact them by phone and email.
![](https://www.cognism.com/hubfs/Demand-Generation-vs-Lead-Generation-The-Main-Difference-1.png)
Demand Generation vs Lead Generation: The Main Difference
Learn the main differences between demand generation vs lead generation and how to implement both strategies to achieve the best marketing results.
![](https://www.cognism.com/hubfs/why-focus-on-quality-leads-card-blog.png)
What is a Quality Lead? Definition and How to Measure
Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.
![](https://www.cognism.com/hubfs/what-is-a-marketing-development-representative-card-.png)
What is a Marketing Development Representative (MDR)?
Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.
![](https://www.cognism.com/hubfs/Content%20marketing%20for%20lead%20generation_Resource%20card.png)
Content Marketing for Lead Generation: How to Convert Leads in 2024
How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!