Email lead generation software is a powerful way to streamline and drive B2B sales.
Compared to other lead gen methods, email brings in 50% more sales leads (Nerdy Joe)
Sounds great, right?
Now, which tool should you choose to maximise your ROI?
In this article, we’ll answer that question and explore some of the best email lead generation tools businesses can use to boost their email lead generation efforts.
Let’s start 👇
1. Cognism
Cognism is a fantastic lead generation tool for email. It helps sales, marketing and GTMOps teams identify key accounts, hit quota faster and build a successful pipeline.
With an easy-to-use interface and accurate GDPR and CCPA-compliant B2B data, you can streamline your email outreach and achieve lower bounce rates.
Most sales reps spend 20% of their time researching prospects, and bad data causes them to waste another 30%. Cognism solves this with an extensive quality-driven database of email addresses and mobile numbers in the US and the most complete data in EMEA.
Top features:
- Verified B2B emails to expand your email marketing audience.
- Phone-verified mobile number accuracy to help you connect with 87% of your list.
- Exclusive on-demand verified mobile and email data set Diamond Data®.
- Unrestricted access to person and company-level data*.
- Instant and scheduled CRM enrichment and on-demand CSV enrichment.
- Intent data by Bombora.
- International coverage: EMEA, NAM, APAC.
- Easy platform setup.
- Integrations with CRMs and sales engagement tools.
- Focus on quality GDPR and CCPA-compliant data.
- Database checked and cleaned against global DNC lists.
- Fast and friendly support team.
*Subject to fair usage policy
What customers say:
“We had an initial database of around 10,000 contacts, which we enriched using Cognism to leave us with 8,500 contacts with the correct contact information, and got rid of the other rubbish. So we’d see that as an 85% improvement in data quality and enrichment.”
“Having better quality data has increased our email deliverability rates to 95%.”
“With other software we trialled, they all looked great on the surface, but I’d search for employees of my company, and there’d be three of me, for example, and the details were also incorrect. So straight away, we could see the difference.”
“We were offered a lot of add-ons, but the one thing that we needed was reliable data. You can add on so many things, but if the data is not up to date and high quality, it defeats the whole purpose.”
“What I like about Cognism is it’s not a dead tool. It’s refreshing all the time. I like to go in every Monday to export the high-intent data for the sales team. So we have new data to use constantly, which enhances our lead generation capability.”
- Plandek
Pricing:
Cognism offers packages for individual contributors with unrestricted views and page-level exporting*.
Of course, pricing is a significant factor when searching for an email lead gen tool.
Cognism first considers your desired workflow and company goals before providing a pricing proposal.
📞 Book a call with a data expert to discuss Cognism pricing for your business.
2. Kaspr
(Source: Kaspr)
Kaspr is an email lead generation software. You can use this tool to access emails with unlimited email credits*, phone numbers, and the relevant data you need to convert leads into long-lasting partnerships.
Top features:
- Accurate, real-time contact data.
- LinkedIn integration.
- Enrichment API.
- GDPR and CCPA-aligned.
- Chrome extension.
Pricing:
You’ll find up-to-date Kaspr pricing on its website. Package options include Free, Start Up, Enterprise, and Custom.
3. Hunter.io
(Source: Hunter.io)
Hunter.io is an email and domain finder that lists publicly available email addresses and automates email campaigns. It does not offer direct dials or intent data.
While contact data is not its predominant focus, it’s a good option when considering email lead generation tools, especially if you want to automate your email outreach.
Top features:
- Email searches and verifications.
- Domain search.
- CSV exports.
- Cold email scheduling and tracking.
Pricing:
Choose from Free, Starter, Growth and Business plans. Subscriptions include unlimited team members who share common quotas.
You’ll find up-to-date pricing information on Hunter.io’s website.
4. LinkedIn Sales Navigator
(Source: LinkedIn Sales Navigator)
LinkedIn Sales Navigator is a prospecting tool that teams can use to build prospect lists on LinkedIn. Sales reps often use it alongside prospecting tools like Cognism.
Users can research prospects and companies in their target markets and send them InMails. But Sales Nav doesn’t provide contact information.
Top features:
- Advanced search filters.
- InMail messaging.
- Buyer interest alerts.
Pricing:
You must contact Sales Nav’s sales department or sign up for a free trial to get pricing.
💡 Use a data provider like Cognism to enrich LinkedIn profiles and Sales Nav lists with actionable contact data.
5. AeroLeads
AeroLeads can be considered a free email lead generation tool as it includes free tools like the LinkedIn Chrome plugin, free email finder and free email verifier.
Paid packages provide unlimited users and search for emails. Credits start at 24,000 a year, and you can upload lists you’ve purchased or search its email database for business contacts.
Keep in mind that while AeroLeads claims it’s GDPR compliant, it provides personal data. While having access to a prospect’s personal data can be exciting, it can require different levels of consent and compliance obligations.
Top features:
- Chrome extension.
- Email verifier and finder.
- CRM integration.
Pricing:
AeroLeads provides Take Off, Climb, Cruise, and Enterprise pricing plans with limited credits and users.
You can request precise pricing information for AeroLeads directly.
6. ConvertKit
(Source: ConvertKit)
ConvertKit is the next lead generation tool for email. It helps teams connect with audiences to grow business.
While ConvertKit doesn’t include intent data or email addresses, it’s a handy tool to use alongside prospecting tools. You can create stunning email templates, forms and landing pages to power your email marketing strategy.
Top features:
- Automated email sequences.
- Audience tagging and segmentation.
- Landing page and email templates.
Pricing:
ConvertKit has a Free plan as well as Creator and Creator Pro plans.
You can request precise pricing information for ConvertKit directly.
7. Clearbit
(Source: G2)
Clearbit is a marketing-first data tool. It offers data enrichment, email verification, and reverse IP lookup.
Clearbit does not include a verification service for emails or direct dials like other email lead generation software on this list.
Top features:
- Option for a free account.
- Intent-based outreach.
- Chrome extension.
- Domain and email enrichment.
Pricing:
Choose from Free, Business and Powered by Clearbit. Each package fits a specific goal, such as email enrichment or flexible plans for a go-to-market team with intent-based outreach and conversion targeting.
You can request Clearbit pricing information directly from the website.
8. Unbounce
(Source: Unbounce)
Unbounce is lead generation software that allows users to build high-converting campaigns that link to customised landing pages.
Top features:
- Built-in AI copywriting.
- AI optimisation.
- Unlimited A/B testing.
- Customised landing pages.
Pricing:
Unbounce has Build, Experiment, Optimise, and Concierge options. Each package includes features that support different end goals, such as building converting campaigns and landing pages or testing and optimising your email lead gen efforts.
You can find accurate pricing for Unbounce on its website.
9. Mailchimp
(Source: Mailchimp)
Mailchimp is an email lead generation platform for marketing. It allows you to send campaign emails and automated messages. It also creates targeted ad campaigns, builds landing pages, sends postcards, and facilitates reporting and analytics.
Top features:
- Automated email responses.
- High volume email sending.
- Data import and export tools.
- Personalised outbound email marketing.
Pricing:
Mailchimp offers a Free package and three paid options. For the most up-to-date pricing, visit the website.
10. Snov.io
(Source: G2)
The next email tool for lead generation is Snov.io. Users can build email lists, search through its lead database, or conduct bulk domain searches.
Snov.io also offers a Chrome extension that helps you find emails on company websites, LinkedIn profiles, and other online sources.
Top features:
- Chrome extension.
- Bulk email verifier.
- Email drip campaign management and automation.
Pricing:
Packages include Trail, Starter, Pro or a Managed Service.
You can find accurate Snov.io pricing directly on the website.
11. RocketReach
(Source: g2)
RocketReach is a sales intelligence platform that can be used to generate email leads. It provides access to a database of emails and direct dials.
With RocketReach, the integrations and the types of data you get are based on your chosen package. It doesn’t offer a phone-verification on-demand service.
Top features:
- Salesforce and Zapier integrations.
- Technographics.
- Tools to manage team usage.
Pricing:
Choose from Essentials (email only), Pro and Ultimate plans.
Request up-to-date pricing information directly from RocketReach.
12. Drip
(Source: Drip)
Drip is a lead generation email platform that can give B2B and B2C businesses the features they need to grow.
This intuitive visual email builder doesn’t include an email database. However, it can be paired with a data provider like Cognism to boost your email marketing strategy.
Top features:
- Drag-and-drop workflow builder.
- Email list segmentation.
- Email automation schedular.
Pricing:
Pricing is based on the size of your email list and includes unlimited email sends, onsite campaigns and email support.
You can view and calculate pricing via the Drip website.
13. ActiveCampaign
(Source: ActiveCampaign)
ActiveCampaign goes beyond traditional email lead generation software by integrating email marketing, automation, and customer relationship management (CRM) features.
ActiveCampaign provides a comprehensive solution for B2B marketing, sales, and e-commerce teams. It fosters cross-team collaboration, ensuring seamless coordination across various organisational functions.
Top features:
- Email list segmentation.
- Customised landing page builder.
- Audience management.
Pricing:
Choose from Lite, Plus, Professional and Enterprise plans. You can view accurate pricing information on the ActiveCampaign website.
14. SalesIntel
(Source: SalesIntel)
SalesIntel is an email lead gen tool that helps sales and marketing teams find the contact information of key decision-makers in B2B.
However, if you want to supplement your existing data provider with global data, SalesIntel might not be for you. Its Privacy Policy states that the “SalesIntel Leads database profiles decision-makers and key influencers based in the United States.”
Top features:
- Website visitor tracking.
- Technographic, firmographic and advanced company search.
- Intent data.
Pricing:
SalesIntel offers Individual, Teams and a custom Unlimited package. You can find accurate SalesIntel costs on the website.
15. Mailshake
(Source: Mailshake)
Last on this list of email lead generation tools is Mailshake. It helps users create and automate prospecting emails with the bonus of an email finder and built-in deliverability checker.
While this tool mixes the best of both worlds, it is only CCPA and VCDPA-compliant and credits are used to find and clean emails. This may lead to a scarcity mindset within your team.
Top features:
- Email finder.
- Lead catcher.
- Email deliverability checker.
Pricing:
There are three plans to choose from: Starter, Email Outreach and Sales Engagement. Accurate pricing is available on the website.
Deliver more emails with Cognism
Power your B2B email campaigns with quality B2B data from Cognism.
Here’s what Cognism user Comply Advantage has to say about its exceptional data quality:
“Our bounce rate benchmark is 7%, Cognism comes in at 6%. Our conversion rate benchmark is 14%, and Cognism comes in at 29%. Having high-quality data is not a nice to have. It’s a must-have.”
“Today, we’re able to measure bad data trends over time. These trends show that Cognism is our most consistent provider of quality phone numbers without any degradation.”
“Cognism is our lead platform in our lead gen stack.”
Add Cognism to your lead gen tech stack. Click to book a call with one of our data experts 👇
