Cognism | Blog | Connect | Lead Generation (2)

B2B Data

Why Enterprises Are Powering Growth With Cognism’s Data-as-a-Service

Enterprises are pivoting towards DaaS in increasing numbers. This piece uncovers why and how Cognism can help businesses achieve their data goals.

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Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

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How AI Automation Can Supercharge Your Data Strategy

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DaaS: From System of Record to System of Context

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Demand Generation

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Cold Calling

How to Stay Motivated While Cold Calling: 7 Tips and Tricks

Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.

How To Find Someone’s Phone Number [7 Ways]

Discover 7 proven methods and tools to find anyone’s phone number. A complete guide to boosting your connection rates and improving cold calling success.

Sales Process: Close More Deals in 8 Easy Steps!

Discover how to create a sales process that turns B2B leads into customers in this guide. Click to read and start crushing quota!

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Sales

Data Decay & Degradation: The True Impact on Your Business

Discover how data decay impacts your business and learn proven strategies to combat it. Stop losing revenue and keep your database fresh and accurate.

The Only Data Quality Checklist You Need for B2B Success

Ensure B2B success with Cognism’s comprehensive data quality checklist! Discover the essential steps to maintain data accuracy and reliability.

What Is Data Quality? Common Issues, Strategies & Best Tools

What is data quality, and how can B2B teams improve it? Read on to learn the best data quality strategies, common issues, and best tools.

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Demand Generation

Lead Generation vs Demand Generation: A Side-by-Side Comparison

Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.

10 ChatGPT Marketing Examples to Improve Your Workflows

If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.

What is ROAS? How to Calculate Return On Ad Spend

Discover the importance of ROAS and how it impacts your marketing budget. Learn how to calculate Return On Ad Spend and maximise your revenue.

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Lead Generation

Webinar Lead Generation: Is It Still Relevant?

Does webinar lead generation still work? After all, it’s not 2010 anymore. Read this article to learn how to increase revenue using webinars!

11 Sales Goals Every Manager Needs to Know

Hit your number and achieve your targets! Click to see sales goals and SMART goal examples every manager needs for better pipeline performance.

Go-to-market Intelligence: The Future of B2B Sales

Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

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Lead Automation: How Automated Lead Generation Grows Sales

How can you generate leads more efficiently? Lead automation, also known as automated lead generation, is the answer. Click to see Cognism's guide.

What’s the Difference Between a Lead vs a Prospect?

Prospects vs leads: Learn the distinctions that can elevate your sales strategy. This quick guide will teach you how to define, nurture, and qualify them.

15 Lead Generation Companies & Services [+Selection Guide]

Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.

18 Top Email Finder Tools to Export B2B Email Addresses (2025)

Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!

Buy Business Leads: 19 Ultimate SaaS Tools & Websites to Try

Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

Why Investing in a Lead Generation Specialist Pays Off

Discover how a lead generation specialist can boost pipeline, increase qualified leads, and drive revenue. Learn the skills and impact on B2B growth.

13 Lead Generation Strategies & Tactics That Work

Uncover proven lead generation strategies that work. Implement these 13 tactics to enhance your marketing efforts and fill your pipeline with leads.

How to Generate Leads from Facebook: 9 Proven Strategies

Are you stuck on how to generate leads on Facebook? Read this guide to master Facebook lead generation with nine proven strategies!

What Is Lead Scoring? Definition, Models, Best Practices

Uncover the secrets of lead scoring. Explore definitions, models, and best practices to streamline your sales funnel and prioritise leads effectively.