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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

UserEvidence Case study
UserEvidence Boosts Cold Calling Pipeline 33% With Cognism
UserEvidence’s reasons for switching to Cognism: more email data, better email data and a great user interface. For more info, read our case study.
17 Best Cold Calling Opening Lines to Win in B2B Sales
17 Best Cold Calling Opening Lines to Win in B2B Sales
B2B sales success starts with the best cold calling opening lines. What are you waiting for? Click to see 17 tried and tested lines that close more deals!
Is Cold Calling Dead? Here Are 6 Reasons Why It’s Not
Is Cold Calling Dead? Here Are 6 Reasons Why It’s Not
Is cold calling dead? Of course not! It still works. Read to find out why cold calling is here to stay, plus Cognism's playbook for cold calling in B2B.
View all Cold Calling

Sales

LinkedIn Voice Messaging: The Complete Guide for B2B Sales Reps-resource card
How to Stand Out in Sales With LinkedIn Voice Messaging
Elevate your sales game with LinkedIn voice messaging. Find out how to use your voice to connect with prospects and stand out from the crowd.
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15 Best Enterprise Sales Tools Tested For Efficiency
Explore our top 15 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.
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How to Build the Perfect ABM Campaign in 2024
Learn how to design effective ABM campaigns that reach & engage high-value customers. Follow our easy guide & start skyrocketing your revenue. Read more!
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
The Top B2B Marketing Podcasts
The Top B2B Marketing Podcasts for 2024
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.
What is Brand Marketing? Definition, Examples, Strategy
What is Brand Marketing? Definition, Examples, Strategy
In this comprehensive guide, we dive into B2B brand marketing, explore why it’s so important, and provide actionable strategies that drive results.
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Lead Generation

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18 Top Email Finder Tools to Export B2B Email Addresses (2024)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
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Email Marketing for Lead Generation: How to Close More Deals
Learn how to effectively use email marketing for lead generation to attract customers, drive sales and close more deals. Click to read Cognism’s guide!
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on lead-generation
Prospecting vs Lead Generation: What’s the Difference?
Do you know the difference between prospecting and lead generation? Do you know which would work best for your business? Click to read Cognism's guide.
Email Lead Generation Software: 15 Top Tools for 2024
Discover the top email lead generation software and tools to help you maintain a steady flow of qualified leads and improve your sales performance.
How to Generate Leads on LinkedIn: 2024 Ultimate Guide
In this ultimate guide, we cover LinkedIn lead generation: from optimising your profile to targeting the right leads and measuring success, it's all here.
10 Tips to Build an Email List You Must Know
To grow a business, you need contact data. You need email addresses. You need a list. Click to see Cognism's crash course in email list building!
What Are Hot Leads in Sales? How to Attract & Close Them
Time to turn cold leads into hot leads, and we’ve got just the thing to help you! Click to see 6 ways to attract and close hot sales leads in 2024.
Buy Business Leads: 17 Websites to Try in 2024
Want to buy business leads online for your business? But not sure where or how to get them? We've compiled a list of the top pleaces selling leads.
13 Lead Enrichment Tools: List of the Best for 2024
Power your sales team with lead enrichment tools to increase conversions! Click to read the list of the best tools available right now!
10 B2B Data Enrichment Tools [+How to Choose]
With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Click to compare the best B2B data enrichment software!
What Are Targeted Leads? 10 Strategies and Steps for 2024
What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.

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