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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

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Content Strategy: The Easy Mode Framework
Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.
Evaluation playbook: how to choose an EMEA B2B data provider
Evaluate data vendors for EMEA with confidence - get accurate, compliant, and campaign-ready contacts across key European markets.
Evaluation Playbook: How To Evaluate Data Vendors For Quality
This playbook takes you step-by-step through how to evaluate data providers when looking for the best data quality.
The Ultimate Guide to Cold Calling in the UK
What do you need to do to be a successful sales rep cold calling in the UK? Click to get some expert tips from a senior SDR who's already nailing it.
How to Be a Successful SDR in DACH
Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.
How to Pivot From Lead Gen to Demand Gen: A Guide for CMOs
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from a CMO perspective.
The Modern Sales Funnel: How to Create & Measure for Conversions
Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.
B2B Prospecting Cadence: Book Meetings With Leads in 30 Days
Cognism's SDRs use a 30-day sales cadence to engage and convert B2B leads. Click to view our record-breaking cadence, including top tips and templates.
 

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