Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

10 of the Best Voicemail Scripts for Cold Calling in 2025
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!
Sales

Date-a-vendor Outbound Playbook: From Cold Outreach to Committed Relationships
Turn cold outreach into pipeline. Learn how to target and personalise outbound across email, phone, ads and more, for connections that actually convert.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Date-a-vendor Outbound Playbook: From Cold Outreach to Committed Relationships
Turn cold outreach into pipeline. Learn how to target and personalise outbound across email, phone, ads and more, for connections that actually convert.
Lead Generation

What Is Lead Scoring? Definition, Models, Best Practices
Uncover the secrets of lead scoring. Explore definitions, models, and best practices to streamline your sales funnel and prioritise leads effectively.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on cadences

Former Customer Cadence: Re-engage With Churned Customers
Presenting Cognism's cadence for re-engaging with former customers! Click to see the cadence - including call script, email and LinkedIn message templates.

How to Build a Sales Cadence: Examples, Tips and Tools
In this blog, we’re diving headfirst into the art of building a sales cadence that converts, giving you best practices, examples, tips and more.

B2B Prospecting Cadence: Book Meetings With Leads in 30 Days
Cognism's SDRs use a 30-day sales cadence to engage and convert B2B leads. Click to view our record-breaking cadence, including top tips and templates.

Closed-lost Opps Cadence: Re-engage With Your Lost Leads
There are some real opportunities in your closed-lost deals, and with this cadence, you can re-engage with those lost leads! Click to get the cadence.