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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

What to do on a sales call?
The 5 Things You Need to Do on Every Sales Call
Out of the many ways to approach sales calls, we've picked 5 key things to do on every sales call. Don't just wing it - read the rules our SDRs follow.
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Death of the Office Landline
Are office landlines a thing of the past? And if so, is it harder to get hold of crucial B2B decision makers? Click to read Ryan Reisert's insights.
How To Refine Your Cold Calling Process
How To Refine Your Cold Calling Process
Practice makes perfect when it comes to cold calling. Kevin Hopp said it also comes down to knowing the quality of the dials. Read more in this article.


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What Do Sales Leaders Want From Marketing?
Ever wondered what sales leaders want from their company marketing team? Click to read exactly what these experts need and want from marketing.
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Accelerating Your Sales Career With Aaron Ross and Ryan Reisert
Want to be successful in sales? Learn from the greats! Click to read Aaron Ross and Ryan Reisert's advice for accelerating your sales career.
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How to Hire and Train Outbound Teams for Scalable Success
Hiring and onboarding can be the make or break thing for sales leaders scaling outbound teams. Read more insights from sales leaders in this article.
Cold Calling Live Episode 4 pullthrough


Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

The Top B2B Marketing Podcasts
The Top B2B Marketing Podcasts for 2023
Listen to the best brains in B2B marketing and their hints, tips & hacks. See our list of the top titles, including Revenue Champions, Exit Five and more.
6 B2B Marketing Trends for 2023 + Takeaways
6 Key B2B Marketing Trends and Predictions for 2023
B2B success starts with following the trends. Click to see 6 key B2B marketing trends a range of experts predict will make a big impact in 2023!
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Leading Marketing Through a Recession with Alice de Courcy
Leading a marketing organisation is difficult enough without throwing a recession into the mix. Read Alice de Courcy's advice for fellow marketing leaders.

Lead Generation

How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
The Problem With Gated Content Campaigns
The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…
The Unboring Role Of A B2B Marketer
The Unboring Role Of A B2B Marketer
B2B marketing is a snooze fest, right? It doesn’t have to be! Free marketers from boring lead gen tasks and let them bring *unboring* to B2B.

Explore other resources

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resources about
B2B marketing
B2B sales
Cold calling
Content marketing
Demand generation
Lead generation
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Outbound sales
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Revenue operations
Sales enablement
Sales operations

Posts on cadences

The Ultimate Former Customer Cadence
It’s not that hard to reignite the interest of a former customer. After all, they used the product in the past! Features and what’s changed are the secret.
The Ultimate Closed-lost Opps Cadence
Too many reps give up! There are some real opportunities to be had in your closed-lost deals - and that’s what this cadence is all about.
The Ultimate No-show Cadence
You’re always going to get people that don’t show up to meetings. This is how to chase them up! It’s important to capture the low-hanging fruit.
The Ultimate Dialler Heavy Cadence
If you're an SDR who likes to hit the phone, this dialler heavy cadence is for you! A phone-first cadence enables SDRs who are strongest on the phone.
14 Cold Email Templates and Tips for Better Sales in 2023
Generate more sales leads with these 14 ready-made cold email templates! Plus, learn all our tips and tricks for creating your own winning sales cadences.
How to Build Sales Cadences
Click for a step by step guide to building sales cadences, including a real-world example of an effective sales cadence.
How to Build Cadences That Convert
Revitalise your sales cadences and increase your conversion rates, with these key takeaways from 3 SaaS sales superstars!
Speed to Lead: How to Book Record Meetings From Webinars
Our US team had a record-breaking sales day from webinar leads. We’re sharing the formula on how you can do the same. Read on to learn how.
Webinar Recap: the Secret Formula to a Winning Cadence
A winning cadence addresses pain points and generates revenue. Find out more and start creating great messages. Click to see our webinar recap.

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