Skip to content

Increasing Lead Generation by 566% With Cognism

A leading London-based app development company uses Cognism's sales intelligence to:

  • Achieve a 566% increase in lead generation 
  • Generate 300 more leads from prospects
  • Accelerate productivity by 10x  
Number of employees: 45
Industry: Advertising Services 
HQ: London, UK 
Teams using: Marketing

Scroll 👇 to view the case study - or use the menu to skip to a section.

cognism-lead-generation-cta-2

The company

Red C is an award-winning mobile app development company that designs and builds mobile apps and web systems that succeed.

Red C is proud to be a Clutch-nominated top 10 UK mobile app development company. They are creators of some of the top apps from when the app store launched in 2007. Since then, they have built relationships with many SME and corporate organizations to build a large library of successful applications.

The challenge

We interviewed the Digital Marketing Manager at Red C about her experience with Cognism. 

What previous new business challenges did they experience prior to Cognism? 

"Red C have always had strong marketing channels, but we now needed to build an outbound lead generation process. We did our best to cold outreach to leads but we didn’t have a dedicated sales team and the results suffered as a result. This prompted us to look at B2B data tools to alleviate these issues." 

The solution

Red C needed a scalable solution to enable sales. That is where Cognism came in.

“I was looking at a bunch of tools that would give us business data and sales enablement, then I came across Cognism. It was the perfect solution for our marketing team. Cognism sends out email campaigns at scale without needing to spend hours on Linkedin everyday.” 

The results

How has Cognism helped the team's efficiency levels?

“Marketing with Cognism helped increase the productivity of sales by 10x." 

Red C achieved some considerable results with Cognism. 

“The team were able to target over 5000 contacts and generate over 300 sales leads in a period of less than 3 months." 

“Overall, since launching campaigns with Cognism, the performance of our outbound marketing campaigns have been excellent! I couldn't recommend the company enough.”

Try Cognism’s sales intelligence solution

Over 3,000 revenue teams around the world trust Cognism to:

✅ Build qualified B2B contact databases

✅ Plan and launch their outbound campaigns

✅ Power up their social selling

✅ Meet and beat their revenue targets

Why not see for yourself? Book your live screen share here 👇

cognism-ideal-customers-cta-3

 

Read similar stories

B2B Data

7 Ways to Grow Your Email Marketing Database
Get a High-Quality Email Marketing Database (+ Tips)
You need a high-quality email marketing database. This guide shares how to get one and offers tips for keeping it accurate and profitable!
CRM enrichment resource card
CRM Enrichment & Enhancement: The 5 Best Ways to Manage it
Is your sales team drowning in admin? Here are the best ways to enrich your CRM and further enhance your prospecting activities with data.
Resource card for Salesforce integration
10 Best Salesforce Integrations for Sales Teams in 2025
Looking to boost your sales performance with Salesforce? Discover the top 10 Salesforce integrations for sales teams in 2025.

Experience the Diamond difference.

See how our phone verified contact data can increase your connect rate by 3x. Book a demo today.

AI-powered insights to help you achieve your goals.

Sales Companion gives your team a personalised sales assistant for fully tailored outreach. Quality data connects you with ready-to-buy decision-makers in the accounts that matter.

In-market decision-makers at your fingertips.

Cognism's intelligent Signal Data uncovers hiring trends, funding rounds, and technographic insights — delivering hyper-personalised outreach to win more deals.