Docfield Uses Cognism to Improve Connect Rates by 20%

The solution

How does Docfield use Cognism?

“We use Cognism’s WebApp for structured ICP filtering and bulk list creation. We then export this to our CRM or LinkedIn for matched audiences. We also use the Browser Extension for one-click enrichment directly from LinkedIn and instantly push this to HubSpot.” 

Victor added:  

“By building and syncing custom audiences for retargeting and new segment testing, we use Cognism for LinkedIn ad targeting. It allows us to only focus on ICP-matching accounts, which is crucial for campaign ROI.” 

“After we hosted our last webinar, Cognism helped us to land more demos and increase attendance rates. With our advanced signing solution partner, PKI Signing, we enriched our attendee list with relevant prospects, all thanks to Cognism.” 

Who is Docfield’s ICP/target audience?

“We mainly target legal, sales and procurement companies.”

“In terms of our ICP, this covers legal, operational and financial decision-makers at mid-market and enterprise-level companies. Our customers are active in real estate, healthcare, and software & technology.” 

Victor added: 

“We target the Netherlands, Germany, Nordics, UK and France using Cognism’s data. Our focus is outside of the US market, where data quality is critical and often underrepresented by competitors.” 

How does Cognism perform against its competitors?

Victor explained: 

“Cognism’s data was far superior compared to Apollo’s. It was a real eye-opener for us!”

The results

How has Cognism helped Docfield?

Victor outlined the role Cognism has played in delivering data-driven value: 

“Since Q1 2025, we’ve had a 15% increase in pipeline through Cognism’s outbound campaign, which is huge for us! We’ve also seen faster pipeline results when testing new verticals across real estate and healthcare.” 

“With Cognism onboard, our connect rates have improved by +20% compared to Apollo, and each SDR has saved 15% in time spent building manual lists. Furthermore, Cognism has helped us align sales and marketing on ICP and campaign targeting.”

Victor highlighted Docfield’s most significant result to date: 

“Cognism has enabled multithreading in enterprise deals via access to more verified stakeholders.”

“We closed one of our largest deals to date thanks to Cognism’s contact depth and enrichment. The ability to reach multiple decision-makers and influencers in the same account was key to closing this deal.” 

Have you seen ROI since using Cognism? 

“Yes, absolutely! After just the first quarter with Cognism, we noticed our pipeline was not only growing faster, but with better-qualified leads.” 

“With just one new enterprise deal in the second quarter, this paid off our Cognism spend.” 

Have there been any other benefits to having Cognism?

Victor told us: 

“We’ve seen increased morale among our SDRs, and they feel more empowered in their roles.”

“There’s now more structured ICP testing when entering new verticals and tighter CRM hygiene, due to direct HubSpot integrations and cleaner inputs.” 

How did Docfield find Cognism’s onboarding process and customer experience?

Here’s what Victor had to say about the onboarding experience: 

“Quick and easy. Within the first week, our team was fully set up and pulling lists into HubSpot and Lemlist. We get check-ins with relevant advice, and there’s always support for us whenever we have questions.” 

“The team at Cognism are very proactive. We have a genuine connection with them!” 

What are Docfield’s top reasons for recommending Cognism to other organisations?

Victor shared some key reasons why he would recommend Cognism:

“I would 100% recommend Cognism, especially if you’re a European-based company. Cognism offers top-tier European contact data with highly accurate enrichment.”

“With Cognism, you get more verified direct dials and accurate emails, along with a Browser Extension that’s fast and intuitive.” 

Victor concluded:

“Finally, I highly rate Cognism’s seamless HubSpot sync, which supports sales prospecting and paid media workflows.”