Stuart Generates 25% of Its Opportunities With Cognism

The results

What results has Stuart’s team achieved with Cognism?

Stuart’s sales team mainly uses Cognism as its lead generation data provider.

By combining Cognism’s data with an effective sales strategy, Stuart’s sales team has achieved excellent conversion rates over the last two quarters.

“Thanks to Cognism, we manage to catch opportunities. It’s the number one source of our phone numbers. We combine them with a strong sales script, which gives us a good conversion rate.”

“Between the start of Q4 2024 and the end of Q1 2025, we made 600 calls, 150 connected, and from that we booked 26 meetings.”

This meant that Stuart’s sales team achieved a 25% call connect rate, with 17% of these leading to booked meetings. 

These meetings enabled them to win several sales, most of them mid-market+, along with many other opportunities still in progress.

Have there been any intangible benefits to using Cognism? 

In addition to the tangible results, Cognism’s data and its ease of use have enabled Stuart’s sales team to be more efficient and motivated.

Grégoire explained:

“We’re really happy with it and we’ve saved a lot of time! Once we’ve mapped the accounts and have the right phone numbers and emails, we don’t waste time reaching out to the wrong people.”

“With certain opportunities, we save one or two months that we’d otherwise spend struggling to find phone numbers and emails.”

Having data with unrestricted usage gives sales teams peace of mind, particularly when it comes to progressively expanding into larger accounts.

“The fact that there are no credit limits is a great comfort for us. It’s a lot less frustrating to be able to say to ourselves: ‘We’ve got the tool whenever we want it, it’s great.’”

“It allows us to get our foot in the door with organisations, even if they’re not head office contacts, and it helps us to mature our interactions.”

Stuart’s team organisation has evolved over the last few months, but Cognism has helped them achieve their goals along the way.

Grégoire said:

“We no longer have SDRs, but when we did, it not only helped them meet their targets but also helped to exceed targets every month.”

“When salespeople are having trouble reaching contacts, it can be really demoralising. So it’s a huge motivator to have a tool that makes reaching out more straightforward and enables the team to hit their targets.”

“Today, all AEs make cold calls. A quarter of our opportunities come from Cognism.”

How does Stuart find Cognism’s customer experience?

Grégoire shared his experience with Cognism’s Customer Success department:

“We’ve had several training sessions and have a close relationship with the team. They show us how to use the tool properly and give us regular recommendations. We also receive emails about new features.”

“Cognism’s software is very easy to understand, there’s no real need for training. The support and customer service are also great. I would absolutely recommend it!”