Cognism | Blog | Connect (42)

Revenue Operations

Featured

What Is AI Ready Data & How Should You Assess AI-Readiness?

As teams scramble to use AI in GTM, cracks in data quality and infrastructure begin to show. Hear from a VP of RevOps on how to get AI-ready data.

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

GTM Expansion

Spotlight

What is a Go to Market Strategy? Guide for Enterprises

B2B Marketing B2B Sales

Mapping the B2B Buyer Journey: Strategies for Success in 2026

Want to improve your B2B buyer journey and leave a great impression? Click to learn the latest deal-closing strategies for better customer journeys.

Demand Generation Content Marketing Marketing

The Top B2B Marketing Podcasts for 2026

Listen to the best marketing minds share hints, tips, and hacks. See a list of the top B2B marketing podcasts, including The Loop, Exit Five, and more.

Sales Marketing

Email funnel guide and template

Learn how to build an email funnel that converts leads into customers. Use proven templates and strategies to improve results.

Sales B2B Data Marketing

Data Driven Marketing: Boost ROI & Master Audience Insights

Build a data-driven marketing strategy that turns customer signals into sharper B2B campaigns and measurable, trackable ROI.

Marketing

12 Account Based Marketing Metrics for Increased Conversions

Campaign success starts and ends with tracking the right metrics. Increase your ROI with this list of the top ABM metrics to track from Cognism.

Sales Outbound Thought Leadership

The Ultimate Guide to Video Prospecting in Sales

Set yourself apart from the competition and make your messages memorable with video prospecting. Click to read Cognism's ultimate guide.

Lead Generation

What Are Targeted Leads? 10 Strategies and Steps for 2026

What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.

B2B Marketing B2B Sales Cold Outreach

Is Buying Email Lists Worth It?

Is buying email lists worth it? Click to find out the pros and cons of buying email lists and see a list of more ethical options (paid & free).

B2B Marketing B2B Data

Targeted Marketing Lists: Easy Ways to Build Lists That Convert

Build marketing lists that convert & boost campaign performance with a few simple tips. Click to learn about the what, why & how of targeted list building.

The Cognism Blog

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