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The top 8 B2B marketing podcasts (Winter 2020)

October 22, 2020

Eyes aching from screen use? Fingers floppy from scroll fatigue?

Then we’ve got you covered.

We’ve collated the top B2B marketing podcasts so you can start absorbing actionable tips in your sleep. And put a stop to strategies that sap your growth. 

These guys inspired us so much we started our own podcast. Which we’ve mentioned below. Obviously.

Without further ado, let’s start. 👇🏼

The best B2B marketing podcasts

  • Revenue Champions 
  • B2B Lead Gen Podcast
  • The SaaS Marketing Show
  • The B2B Marketing Leaders Podcast
  • State of Demand Gen
  • Sam’s Business Growth Show
  • Growth Marketing Stories
  • The Growth Hub Podcast 

Revenue Champions (Cognism)


Launching at the end of last month, Cognism’s Revenue Champions podcast promises big-name B2B marketing guests and a ton of actionable tips and strategies. 

Episode One features an intriguing debate between Cognism CMO, Alice de Courcy, and State of Demand Gen host, Chris Walker, on the use of eBooks as lead magnets. 

And let me tell you, no-one is sitting on the fence...

With guests and hosts ready to lock horns on key issues, the podcast arms aspiring B2B marketers and salespeople with a number of potential routes to success. 

What constitutes success, of course, is tactics that improve your company’s bottom line. 

Hosts to follow

B2B Lead Gen Podcast


Anyone can generate loads of leads. But very few B2B marketers can generate quality leads at scale. 

B2B Lead Gen Podcast aims to change that. 

Los Angeles-based digital marketing consultant and host Eric Schwartzman targets key marketer pain points, from how to hire the right people to the data that can cloud your judgement.  And in every pod, there's always a focus on revenue.

Plus with guests like Neil Patel (Neil Patel) and Anna Lebedeva (SEMrush), you can be sure any recommended tips and tricks are good enough for the cream of the B2B marketing crop.

Host to follow

The SaaS Marketing Show (Hey Digital)


If you’re looking for cut and paste B2B marketing strategies, The SaaS Marketing Show is right up your street. 

The case study format showcases real-world success stories and gets down and dirty with the strategies and tactics behind them. 

That means you get to learn what did and didn’t work for companies in their journeys to becoming multi-million dollar organisations. 

Basically, if you listen to this podcast and don’t change something about what you’re currently doing, you ain’t doing it right.

Host to follow

The B2B Marketing Leaders Podcast


Dave Gerhardt is one of the biggest influencers in B2B marketing. And The B2B Marketing Leaders Podcast shows exactly why.

Even though the show only started in late August, it’s already producing unmissable content. Perhaps the pick of the bunch so far is Episode Two featuring Gong CMO, Udi Ledegor. 

In fact, it was so good, Cognism took some of the tips and tricks discussed and applied them to our own data driven marketing strategy. 

Hit subscribe and thank us later. 

Host to follow

State of Demand Gen


You’ve probably seen nuggets of gold coming from Chris Walker’s LinkedIn profile, where he posts snippets of the State of Demand Gen podcast. 

But you really need the whole package in your life. 

That’s because it’s different to anything you’ll hear on the B2B marketing circuit. You’ll have your thoughts and marketing ideology challenged. And you’ll come away from every listen a little bit smarter. 

The value of brand marketing and how to build a predictable demand gen engine are key themes of this mustn’t miss show. 

Host to follow

Sam's Business Growth Show


As the podcast’s title suggests, growth is a big deal for host Sam Dunning, sales director and co-owner of Web Choice. 

Skyrocketing your business and B2B sales, to be precise.

And with a back catalogue of 80+ episodes, there’s plenty of content to help you do just that. 

Choose from pods on marketing fundamentals, tried and tested sales strategies, metrics and more. 

Our favourite episode is with our CEO, James Isilay. Alright, we’re biased. But it’s damn good. 😅

Host to follow

Growth Marketing Stories


Want to make a heap of cash in a couple of weeks? 

Then this podcast isn’t for you. 

In Growth Marketing Stories, Userpilot’s Head of Growth, Aazar Ali Shad, tells you that you should focus on growth flywheels instead. 

That means finding new and innovative ways to delight your customers and solve their pain points.

Aazar’s “pain point SEO” hack, which he also covers on The SaaS Marketing Show is well worth a listen.

Host to follow

The Growth Hub Podcast (Advance B2B)


For B2B head honchos, The Growth Hub Podcast is essential listening. 

After all, why wouldn’t you want to learn how to become a high-growth SaaS company from the very best in the business?

Guests from HubSpot, Ahrefs, Drift and a boatload more household names help you to fine-tune your marketing strategy. 

Soon enough, you’ll be one of the guests on the show. 

Host to follow

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