The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Demand Generation Examples: 9 Best Tactics With Insights
Looking for real demand generation examples to inspire you? Then click to read! We’re sharing our tried and proven DG examples with actionable insights.
B2B Marketing for Technology Companies: 10 Strategies for 2026
How do you market a B2B technology company? What's best practice for marketers this year? Look no further - read our top 10 strategies!
Prospecting vs Lead Generation: What’s the Difference?
Do you know the difference between prospecting and lead generation? Do you know which would work best for your business? Click to read Cognism's guide.
What is a Quality Lead? Definition and How to Measure
Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.
The Only Cold Calling Script You Need for Software Sales
See Cognism’s software sales cold calling script! Prospect into tech and SaaS companies with a script proven to generate a demo a day.
16 Important Lead Generation KPIs and Metrics
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
SaaS Go-to-Market Strategy: Steps, Examples and Template
Learn how to create the ultimate Saas Go-to-Market Strategy! Click for 5 steps, examples and a winning template for success.
What Is a Marketing Qualified Lead (MQL)?
What is a marketing qualified lead, and how does it differ from an SQL? A practical guide to spotting and nurturing MQLs.
Reach the right people, faster
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