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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

9 Clearbit Competitors & Best Alternatives [2026]
Looking for Clearbit competitors? We’re comparing Clearbit alternatives, their data, features, & pricing so you can find a provider that suits your needs.
11 Best LinkedIn Sales Navigator Alternatives & Competitors
Looking for a LinkedIn Sales Navigator alternative? Compare pricing, features and reviews of the best competitors this year. Click to see the list!
Content Strategy: The Easy Mode Framework
Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.
How to Create a Vendor Selection Matrix (+ Template)
Learn how to build a vendor selection matrix to compare B2B software and services. Get examples, templates, and expert tips.
Effective C-Suite Marketing Tactics: From Strategy to Execution
Discover proven C-suite marketing strategies that drive results. Learn how to engage decision-makers, optimise messaging, and boost ROI.
Cold Calling Scripts: Hub of the Best Templates for 2026
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.
Why Investing in a Lead Generation Specialist Pays Off
Discover how a lead generation specialist can boost pipeline, increase qualified leads, and drive revenue. Learn the skills and impact on B2B growth.
The Best CSO Email List On-Demand [2026]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
Vendor Selection Process: How to Choose The Right Software
Learn how to run a vendor selection process that leads to the right decision. Step-by-step framework with examples for B2B software buyers.
 

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