The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Sales Funnel Leakage: How to Prevent and Fix It
Is a leaky sales funnel draining your profits? This guide will teach you how to spot, prevent, and fix leaks to keep your conversions flowing smoothly.
Best 6 Demandbase Competitors & Alternatives Reviewed [2026]
Explore powerful Demandbase alternatives and boost your ABM strategy with stronger intent data, richer global contacts, and superior compliance.
Buy Phone Database: 7 Ways To Get Business Phone Numbers
Discover accurate cell phone number lists in NAM, EMEA, and APAC. Check out the best databases to buy phone lists suited to your needs.
How to Build a Sales Cadence: Examples, Tips and Tools
In this blog, we’re diving headfirst into the art of building a sales cadence that converts, giving you best practices, examples, tips and more.
10 of the Best Voicemail Scripts for Cold Calling in 2026
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!
14 Best Sales Automation Software & Tools [Our Top Picks]
What are sales automation tools? What are the best ones for simplifying B2B sales? Click to read our guide to the best automation software of the year.
What’s the Difference Between a Lead vs a Prospect?
Prospects vs leads: Learn the distinctions that can elevate your sales strategy. This quick guide will teach you how to define, nurture, and qualify them.
12 Proven B2B Marketing Strategies for Mid-market Growth (2026)
Discover 12 effective B2B marketing strategies tailored for mid-market businesses—covering ABM, content, social selling, agile marketing, and more.
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