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70+ Must-Know Email Marketing Statistics for 2024

B2B marketers, are you up to date with the most recent developments shaping the growth of email marketing? 

If not, you might be interested in the latest email marketing statistics. 

For instance, do you know why email marketing is being used more than ever? 

This article explains this and more powerful statistics to support your ongoing email marketing strategy. 

Read on 👇

This year’s most interesting email marketing statistics 

Keeping up with email marketing statistics is essential for staying ahead of the curve. With trends rapidly changing, you must be aware of the latest developments to ensure your strategies are effective and successful.

Let’s take a look at each branch of B2B email marketing statistics: 

General statistics on email marketing

1. The global count of daily email users stands at 4 billion and is expected to rise to 4.6 billion by 2025. (Statista, 2021)

2. Email is employed by 64% of small businesses to engage with customers. (Campaign Monitor, 2021)

3. In the US, 35% of survey respondents have two email addresses, and 28% possess over four. Consumers, on average, spend 10 seconds reading brand emails. (Statista, 2021)

4. Every day, 99% of email users check their inbox, and some individuals check it up to 20 times daily. Among these, 58% of consumers prioritise checking their email first thing in the morning. (OptinMonster, 2020)

5. About 40% of consumers admit to having at least 50 unread emails in their inbox. (HubSpot, 2020)

6. 74% of Baby Boomers consider email the most personal channel for receiving communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. (Bluecore, 2021)

Statistics on the success of email marketing

7. Over the last year, 77% of marketers reported a surge in email engagement. (Hubspot, 2023)

8. The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent. (Hubspot, 2023)

9. In 2023, the global daily volume of sent and received emails is projected to reach 347.3 billion. (Statista, 2023)

10. The projected revenue for email marketing is expected to reach nearly 11 billion by the end of 2023. (Statista, 2021)

11. 81% indicate email newsletters as their most used form of content marketing. (Content Marketing Institute, 2020)

12. For B2B marketers, 64% report that their email marketing strategy effectively met business goals in 2021. (HubSpot Blog Research, 2021)

13. An impressive 80% of business professionals believe that email marketing contributes to increased customer retention. (Emarsys, 2018)

14. Marketing emails significantly impact purchase decisions, with 59% of respondents acknowledging their influence. (SaleCycle, 2018)

When is the best time to send emails?

15. You’ll get the best results when sending emails between 9 am to 12 pm and 12 pm to 3 pm. (Hubspot, 2022)

16. The midweek period, encompassing Tuesday through Thursday, is the optimal window for sending B2B marketing emails to achieve high open rates. (Ommnisend, 2022)

17. Friday and Sunday boast significantly higher clickthrough rates, averaging 13.58% and 13.57%, respectively. (Ommnisend, 2022)

18. The highest open rate of emails is on Monday. CTR is stable across days, being the highest on Tuesday. (Campaign Monitor, 2022)

70+ Must-Know Email Marketing Statistics_Infographic

Email marketing open rate statistics

19. The average email open rate across all industries was 21.5% in 2021, reflecting a 3.5% increase from 2020. Sectors such as Education, Agriculture, and Financial Services boasted the highest open rates, ranging from 25% to 28%. (Campaign Monitor, 2022)

20. Emails sent on Mondays achieved an average open rate of 22.0%, whereas those sent on Sundays recorded a slightly lower open rate of 20.3%. (Mailmunch, 2023)

21. Emails dispatched on Tuesdays exhibited an average click-through rate of 2.4%, surpassing the weekend email click-through rate of 2.1%. (Mailmunch, 2023)

Email subject line statistics

22. 64% of email recipients open or delete an email based on the subject line. (Finances Online, 2022)

23. A/B testing of email subject lines and content can yield up to 28% higher return on investment (ROI). (Litmus, 2022)

24. Effective email subject lines engage curiosity, especially if you include promotional offers and personalise content to individual recipient interests. (HubSpot Blog Research, 2021)

25. Email marketers prioritise writing short, descriptive subject lines, ensuring links and buttons are easy to see, and maintaining short, simple paragraphs for increased engagement. (Pathwire, 2021)

26. Subject lines containing numbers have an open rate of up to 36% higher than those without. (MailChimp, 2021)

Email marketing ROI statistics

27. The most effective strategies for email marketing campaigns include subscriber segmentation (78%), message personalisation (72%), and email automation campaigns (71%). (Hubspot, 2021)

28. For every $1 invested in email marketing, you can anticipate an average return of $40. (Omnisend, 2022)

29. Email marketing is utilised by 50% of media planners, with an anticipated 22% planning to integrate it for the first time this year. (HubSpot Blog Research, 2021)

30. 37% of brands are increasing their email budgets, while just 1.3% are making cuts. (Litmus, 2021)

31. A/B and spam testing of emails contribute to higher ROI, with up to a 28% higher return. (Litmus, 2022)

32. Email is the primary source of Return on Investment (ROI) for 59% of marketers. (Emma, 2018)

33. Personalised email marketing is taking centre stage. Recognising its power to boost engagement, 55% of email marketers will focus on this strategy.

Video email marketing statistics

34. Including video marketing in emails results in a significant 200-300% increase in click-through rates. (Hubspot, 2022)

35. Including a video in the initial email of a campaign can boost click-through rates by 96%. (Wordstream, 2022)

36. Incorporating video in email enhances site traffic and can influence SEO results. Video users experience a 41% increase in search traffic compared to non-video users. (invideo, 2023)

37. Video prospecting in emails can boost open rates by almost 20% and reduce unsubscribe rates by more than a quarter. (SuperOffice, 2023)

38. Video content enjoys the highest average organic reach on Facebook, surpassing photos with a reach that is 135% higher. (Hubspot, 2022)

39. 84% of consumers stated that watching a brand’s video persuaded them to purchase or subscribe to a service. (Hubspot, 2022)

40. Employing product videos can assist eCommerce stores in boosting product purchases by as much as 144%. (Red Stag Fulfillment, 2023) 

41. 71% of individuals who purchased had previously watched an online video from the same brand. (Wyzowl, 2023)

42. 65% of executives visit a product or service’s website after viewing a video about it. (Small Business Trends, 2023)

43. Integrating video into email can increase open rates by almost 20% and reduce unsubscribes by more than a quarter. (Campaign Monitor, 2020)

44. Most video marketers, precisely 63%, use the number of video views as one of the key metrics to assess their video content’s return on investment (ROI). (Wyzowl, 2023)

Email marketing conversion statistics

45. Email marketing can increase conversions by as much as 80%. (HubSpot, 2021)

46. The average conversion rate of email marketing is 1.22%. (Barilliance, 2021)

Email marketing campaign statistics

47. Subject lines that are personalised in emails result in a 50% increase in open rates. ( Yes Lifecycle Marketing, 2019)

48. 33% of marketers send weekly emails, and 26% send emails multiple times a month. (Databox, 2022)

49. Sending three abandoned cart emails leads to a 69% increase in orders compared to sending a single email. (Omnisend, 2018)

50. Effective strategies for email marketing campaigns include subscriber segmentation (78%), message personalisation (72%), and email automation campaigns (71%). (HubSpot Blog Research, 2021)

51. Businesses adjust email frequency based on engagement levels, with 63% reducing it accordingly. (Databox, 2022)

52. Fridays globally observe the highest email open rates (nearly 19%), while Saturdays have the lowest. (17%) (Campaign Monitor, 2021)

53. A notable 15.8% of emails go missing or are caught by popular spam filters. (Email Tool Tester, 2022)

54. B2B marketers find that new product and feature announcement marketing emails have the highest click-through rate. (HubSpot Blog Research, 2021)

55. Marketers utilising segmented campaigns report a substantial 760% increase in revenue. (Campaign Monitor, 2019)

Statistics about email marketing for mobile

56. 46% of smartphone users prefer receiving communications from businesses through email. (Statista, 2021)

57. Optimising emails for mobile devices can increase click-through rates by up to 40%. (Campaign Monitor, 2021)

58. As reported on HubSpot's marketing blog, Implementing a mobile-responsive email design has the potential to boost unique mobile clicks by 15%. (Mailchimp, 2021)

59. 56% of marketers incorporate mobile-friendly emails into their email marketing strategy. (Hubspot, 2021)

60. The native email app on Apple iPhones holds the largest market share, with Gmail following closely behind. (Litmus Labs, 2022)

61. The average open rate of emails on mobile devices is around 34%, with some studies showing it as high as 57%. (Campaign Monitor, 2021)

62. Over half (54%) of all emails are opened on a smartphone or tablet. (EmailMonday, 2022)

AI for B2B email marketing statistics

63. 38% of marketers using AI utilise it for email writing. (HubSpot’s State of Generative AI, 2023)

64. 58.3% of users express confidence in AI’s potential to enhance email newsletters. (Selzy, 2023)

65. Among AI features, automatic content and image generation pique the interest of 39.7% of users, closely followed by 33.9% who prioritise personalised content and newsletters. (Selzy, 2023)

66. Additionally, 38.5% of users consider AI-powered email analytics a safe and reliable tool. (Selzy, 2023)

67. Sales professionals leveraging AI find it most useful for writing messages to prospects (21%) and repurposing messages for a different audience. (32%) (HubSpot’s State of Generative AI, 2023)

68. Generative AI for email creation is deemed effective by 95% of marketers, with 54% rating it “very effective.” (HubSpot’s State of Generative AI, 2023). 

69. 43% find generative AI most helpful for creating emails. (HubSpot’s State of Generative AI, 2023)

Email automation statistics

70. Automated emails result in a 320% increase in revenue compared to non-automated emails. (Campaign Monitor, 2019)

71. Individuals receiving automated abandoned shopping cart emails are 2.4 times more likely to finalise their purchase. (Experian, 2020)

72. 5% of all companies are presently employing marketing automation. (Email Monday, 2023)

73. Transactional emails experience 8 times more opens and clicks compared to other emails, and they have the potential to generate six times more revenue. (Experian, 2020)

74. Automation is predominantly used in email marketing for triggered emails, drip or nurture campaigns, and segmentation. (Litmus, 2021)

75. Automation emails have a higher open rate of 73%, compared to regular emails with 29%. (EmailMonday, 2022)

B2B email marketing statistics: key takeaways

With these email stats shared, it’s easy to see why email marketing remains an efficient and effective way to promote B2B products and services. 

These statistics show that when used properly, segmentation, personalisation, automation campaigns, and AI-powered features lead to increased revenue. Additionally, mobile-friendly emails are becoming increasingly popular among marketers.

Better email marketing with Cognism

Reach the right prospects and achieve successful email marketing statistics with Cognism! 

Speak to a data expert today to see how a verified email database can help you improve deliverability, lower bounce rates, and get ahead of your competitors - just like it did for Plandek. They saw results of a 95% email deliverability rate and a 52% increase in conversion rates! 

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Improve your email deliverability rate by 95%! Book a demo with Cognism.

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