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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

What’s the Difference Between a Lead vs a Prospect?
Prospects vs leads: Learn the distinctions that can elevate your sales strategy. This quick guide will teach you how to define, nurture, and qualify them.
12 Proven B2B Marketing Strategies for Mid-market Growth (2026)
Discover 12 effective B2B marketing strategies tailored for mid-market businesses—covering ABM, content, social selling, agile marketing, and more.
10 Game-Changing Sales Manager Tips for 2026
Stay ahead in the competitive world of B2B sales with these essential tips tailored for sales managers. Click to enhance your strategy today!
80+ Must-Know Email Marketing Statistics for 2026
Are you looking to enhance your email marketing strategy? Then click to read this list of the latest email marketing statistics!
Navigating European Market Entry: Strategies for Expansion
Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.
Top B2B Marketing Challenges and How to Solve Them in 2026
Discover the biggest B2B marketing challenges facing marketing leaders, from data compliance to GTM execution, and how to solve them confidently.
SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage
Discover common SaaS marketing funnel mistakes and learn how to fix them to boost conversions, improve lead quality, and scale your growth efficiently.
11 Proven Strategies to Increase B2B Sales in 2026
Looking to boost your B2B sales? Explore 11 proven strategies that will elevate your sales game and help you achieve remarkable results!
Cognism Competitors: 12 Best B2B Data Alternatives 2026
Compare Cognism competitors on pricing, data accuracy and compliance. See how leading B2B providers support European and global growth.
 

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