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How Moonhub Saw ROI in Three Months of Using Cognism

Moonhub, the virtual reality training platform, uses Cognism’s B2B data to:

    • Prove ROI in just three months of using the platform.
      • Prospect worldwide with its global database.
      • Use Cognism’s Chrome Extension in tandem with LinkedIn Sales Navigator.
      • Speed up its sales workflows by seamlessly integrating with HubSpot and Salesloft.
Number of employees: 21
Industry: Software Development
HQ: London, UK 
Teams using: Sales 

Scroll 👇 to view the case study.


The company

Moonhub was initially founded by Dami Hastrup in 2016, followed by Vinh Ly and Hannah Sutcliffe shortly after. They are a vibrant start-up with a focus on training other companies using its cutting-edge virtual reality training system. 

Moonhub is transforming learning at scale, creating state-of-the-art training experiences through a patented virtual reality technology. The business is backed by Google and Meta, as well as PiLabs, Ada Ventures and angel investors. The funding has accelerated the business from a team of 4 to over 20 in just one year. The product better equips trainees with their customers, including BNP Paribas, Bidvest Noonan, and Zurich Insurance, to name a few.

The challenge

We interviewed Vinh Ly, CTO and Co-Founder at Moonhub, about his experience with Cognism. 

As a relatively new start-up, they had no previous lead generation tools in place and mainly relied on their network to acquire new business

How did Vinh discover Cognism? 

“Through a friend that uses Cognism at her company. She told me how critical the technology is for a salesperson wanting to book more meetings and hit quota. I already knew the platform was going to be first-class because I’ve seen her use it live, in person. We went straight to Cognism and didn't evaluate any other B2B data providers in the sales process. It just made sense.” 

Vinh praised the sales process:

“Our Account Executive at Cognism was phenomenal. He was very responsive and personable from start to finish."

"I was drawn to the intuitiveness of the tool and its direct integration with LinkedIn as we use Sales Navigator. It was the perfect combination for us."

"Within a week of seeing the platform, we signed for two years and haven’t looked back.”  

The solution

Vinh and two SDRs are responsible for filling the sales funnel with new leads. They are the end-users of Cognism. 

What is Moonhub’s target market

“We typically speak to senior leaders in HR and learning & development at the first touchpoint. Once the sale moves further down the funnel, legal and procurement are brought into the mix. We can target any business worldwide, but we see great demand in the security, facilities management and retail sectors.” 

He explained how they use the platform in a few different ways: 

“We use the Chrome Extension in tandem with LinkedIn Sales Navigator. We build the lists in Sales Nav, generate the contact details in the Chrome Extension and sync these to Salesloft sequences. Then the data is routed to HubSpot via the integration.” 

“I love the Chrome Extension because I don’t have to spend hours trudging through LinkedIn looking for email addresses. The information is accessible in one click.”

“Secondly, we build specific lists in Cognism’s Sales Prospector, generate the contact details, export the list as a CSV and upload them to HubSpot.” 

What outbound channels do they use to ignite conversations with new prospects? 

“At the moment, email is our main communication channel. We’ll start using a multichannel approach the more we grow as a business.” 

The top reasons why Moonhub would recommend Cognism

1. Streamlined UX/UI

“Both the Chrome Extension and Sales Prospector are very intuitive. It’s a big plus that the Extension is directly connected to Sales Navigator."

"It’s important when you’re using a software regularly that it’s easy to use, integrates with your workflow and looks good at the same time. Cognism’s products tick all the boxes.”

2. High-quality B2B global database

“Since November 2022, we’ve collectively sent over 10,000 Cognism-generated emails through Salesloft. We occasionally get bouncebacks, but overall, the email address quality has been class. We’ve hit inboxes that we’d never have hit before.”

“So far, Cognism is only used for generating emails but the database has a plethora of other data points. Such as mobile numbers for cold calling and LinkedIn handles. These are a great supplement to the already widely available email database.”

3. ROI

"In just three months we've closed two deals worth our two-year contract value. We've already made back what we spent and couldn't be happier."

Try Cognism’s sales intelligence solution

Over 1,000 revenue teams around the world trust Cognism to:

✅ Build qualified B2B contact databases.

✅ Plan and launch their outbound campaigns.

✅ Power up their social selling.

✅ Meet and beat their revenue targets.

Why not see for yourself? Book your live screen share here. 👇


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