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Comparing Cognism vs LeadGenius in 2024

If you’re looking for a global data provider to reach more interested prospects, LeadGenius is a good contender. But is it a good fit for your company, or is Cognism better? 

Like LeadGenius, Cognism is a sales intelligence and lead generation solution that helps sales and marketing teams identify key accounts and build a successful pipeline. It offers accurate and GDPR-compliant B2B data and beats the scarcity mindset with unrestricted data views.*

In this article, we’ll explain how Cognism compares to LeadGenius so you can make an informed decision when selecting your next data provider. 

👇 Scroll to learn more about LeadGenius pricing, features, user reviews and more!

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Key features of Cognism vs LeadGenius


Cognism aims to give businesses the tools they need to contact the most relevant people and hit quota faster.

It supplies sales, marketing, RevOps and GTM leaders with an accurate global B2B database compliant with applicable data laws. Features include:

  • Accurate and up-to-date global contact database. 
  • Diamond Verified Phone Data®, which arms teams with phone-validated, factually-correct mobile numbers.
  • Next-level mobile phone number coverage in the US (2x more than other providers).
  • The most complete data in the EMEA.
  • Intent data powered by Bombora.
  • Unrestricted views and individual and page-level exports*.
  • Advanced contextual data points and sales trigger alerts.
  • CRM and sales engagement integration tools are included in every package.
*Subject to a generous fair usage policy


LeadGenius has several key features to empower sales and marketing teams to spend more time closing leads. These include: 

  • Personalised datasets.
  • On demand sourcing.
  • Account and contact insights and monitoring.

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What’s the difference between LeadGenius and Cognism?

When comparing Cognism to LeadGenius, consider the features, data coverage, compliance, and data quality each tool offers. 

For instance: 

While LeadGenius has a global dataset from LATAM, APAC, EMEA, AMER and ANZ, Cognism has the most complete data from the EMEA and one of the largest databases of mobile numbers in the US (2x more than other providers.)

What’s more, Cognism offers features LeadGenius does not, including: 

  • Phone-verified mobile number accuracy to help you connect with 87% of your list.
  • Database checked and cleaned against global DNC lists.
  • Exclusive on-demand verified mobile data set Diamond Data®.

To summarise:

Packages to suit business size
Browser extension
Web app
Intent data
Unrestricted views/ individual and page-level exporting*
Do-not-call lists in US and Europe
Phone-verified mobile numbers
Phone-verification/ research on-demand service
On demand sourcing
Compliance status
GDPR & CCPA compliant
GDPR compliant and CCPA aligned
High Value B2B Data
Global DNC lists check
Phone Verification
Verified Identity
Accurate Mobile

Cognism vs LeadGenius: Databases

LeadGenius offers a dataset from LATAM, APAC, EMEA, AMER and ANZ. 

Cognism’s dataset offers the most complete coverage in the EMEA. The tool has research teams in the EU and the US, making it a great option for anyone looking to find highly-targeted global leads that also include NAM and APAC.

Quality is of utmost importance to Cognism, with phone-verified numbers, the most complete data in Europe and next-level mobile number coverage in the United States.

Why not get started with Cognism right away?

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Where do Cognism and LeadGenius get their data?

According to the LeadGenius Privacy Policy, the tool collects personal information from the following sources:

  • Customers, business partners, service providers, social media networks, and advertising partners.
  • Publicly available sources - websites, public “yellow pages”, blogs, social media sites, search engine results etc. 
  • Third-party sources users connect to the platform.
  • Companies that provide personal information to supplement existing data.
  • Referral information

Cognism gathers data via its proprietary sources and fills in the gaps from publicly available sources, manual research and strategic partnerships. 

Cognism ensures data accuracy and currency via machine learning processes that check millions of data points daily. The data is verified by a team of researchers, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you’ll connect with your ideal customer. The team phone verifies mobile phone numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service.

Diamond Data® gives sales teams the ability to connect with 87% of prospecting lists. With companies seeing a 54% increase in mobile coverage and ROI increasing due to 70% of outbound meetings booked from Cognism mobiles. 

Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make 👇

more live conversations
of your list contactable
more mobiles than other providers
chance of reaching decision-makers
more live conversations
of your list contactable
chance of reaching decision-makers
more mobiles than other providers
Diamond Data®

More results from fewer calls

Break performance records with Cognism's phone-verified data for 3x connect rates and complete GDPR compliance.

Diamond Data® ensures your team connect with the right people, in their current role, at the correct company.

Comparing the pricing of LeadGenius and Cognism**

Cognism pricing

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its plans best suit individual contributors who:

  • Don’t want to worry about credits and volume.
  • Do want to get the best possible data for their target accounts.

Cognism users get unrestricted views and page-level exporting*. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events, etc. The data is visible from the get-go, allowing users to make informed decisions when exporting data to their systems.

Marketing and RevOps teams that need Cognism for list building and enrichment workflows have access to packages that are suitable for bulk exporting as well.

Cognism grants all its users access to the following:

  • The Cognism web app.
  • The Cognism Chrome Extension.
  • All available integrations.

In addition to this, users can add intent data and Diamonds-on-Demand® to their package.

LeadGenius pricing

LeadGenius does not have any pricing information available on its website or G2 profile. Hence, it’s unclear what packages it offers or how much credits to view contact data will cost.

To find out what you get with a LeadGenius subscription, you must fill in a form to book a demo. 

**Pricing information for LeadGenius and Cognism is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

LeadGenius vs Cognism: Usability

LeadGenius is built for SMEs, so the tool doesn’t have as many features and add-ons as others in the market. However, LeadGenius reviews show that users are pleased with the reliable and helpful support they get from AEs.

Cognism customers speak highly of its interface, usability and support:

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Thinking of switching from LeadGenius?

Learn more about how Cognism helps you have more conversations with the people you WANT to do business with. Book a call with a data expert.

LeadGenius versus Cognism: Compliance

LeadGenius mention aligning with the California Consumer Privacy Act (CCPA) and being GDPR compliant.

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Provides users with a notified database.
compliance image

Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently. 

Epik8 saw the effects of having quality, compliant data when they invested in Cognism: 

“As an operations department, having Cognism’s highly accurate data in our CRM has totally transformed how we work.”

FAQs about LeadGenius vs Cognism

LeadGenius is an intelligent data service vendor that helps B2B sales and marketing teams grow their outbound processes using machine learning and a global network of human researchers. 

LeadGenius does not have any pricing information available on its website or G2 profile. Hence, it’s unclear what packages they offer or how much credits to view contact data will cost.

To find out what you get with LeadGenius, you must fill in a form to book a demo. 

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface. The quality of its verified mobiles and B2B emails are unmatched by LeadGenius, as are its extensive features and excellent customer service. 

So if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Yes, Cognism is an excellent alternative when comparing LeadGenius competitors. Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

How B2B sales and marketing teams say they use Cognism

Enough about Cognism vs LeadGenius!

What do actual Cognism customers have to say about the tool?

Try Cognism, a LeadGenius alternative

Cognism vs LeadGenius - who to choose? 

Cognism is a LeadGenius competitor with the most complete data in the EMEA and leader when it comes to mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it an excellent choice for global prospecting.

With Cognism, you get more:

✔️ More mobile numbers that go through to the right contacts. 

✔️ More confidence when prospecting.

✔️ More targeted leads.

✔️ And more incoming revenue.

Start making every month your best month. Book your demo today!