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Cognism vs LeadGenius

Manual research can only take you so far. With Diamond Data® phone-verified mobiles plus rich context and depth, Cognism gives GTM teams the verified insights to run tailored outreach strategies that convert.

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How does Cognism match up?
LeadGenius
In-house verified data
DNC screening in 14 countries
Integration flexibility
Transparent pricing

Why thousands of brands have switched to Cognism

01

Over 75% match rate

Cognism Enrich delivers superior match rates through unrivalled quality and coverage in EMEA, APAC and NAM.

"As for the percentage enrichment rate metric, we took a different sample set of 500 contacts that didn’t have an email address or phone number. Again, Cognism came out on top with over 75% match rate, higher than all other vendors.” Siddhartha, Darwinbox

02

85% better data accuracy

Cognism provides Diamond Data™ with industry-leading mobile connect rates. Customers report higher first‑connect rates and fewer wasted dials.

“We previously used ZoomInfo and saw accuracy rates of around 50%.” “When we tested Cognism’s data as part of the procurement process, we recorded data accuracy of around 85%.” Justin, Bright Network

03

60% more deals closed

Customers switching to Cognism report a higher number of connects, leading to more closed/won deals. 

“The tool has paid for itself. The largest deal closed in company history was helped by generating an email from the Cognism platform. The email address allowed us to reach the contract decision-maker and close the deal earlier than anticipated.” Marc, OneUp Sales

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What’s the difference between LeadGenius and Cognism?

When comparing Cognism to LeadGenius, consider the features, data coverage, compliance, and data quality each tool offers. 

For instance: 

While LeadGenius has a global dataset from LATAM, APAC, EMEA, AMER, and ANZ, Cognism has the most complete data from EMEA and is one of the largest databases of mobile numbers in the US. 

What’s more, Cognism offers features LeadGenius doesn’t, including: 

  • Phone-verified mobile numbers to help you connect with up to 87% of your list.
  • Database checked and cleaned against global DNC lists.
  • Exclusive on-demand verified mobile data set Diamond Data®.

Here’s a side-by-side comparison of Cognism vs LeadGenius:

Cognism
LeadGenius
Best for
Cognism
Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.
LeadGenius
SMBs looking to enhance data and access more granular account insights.
Pricing
Cognism
Two tiers to choose from to suit your needs best. Unrestricted views/ individual and page-level exporting on all packages.*
LeadGenius
Not available publicly.
Integrations
Cognism
Included in all packages: Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.
LeadGenius
Salesforce, Marketo, Zapier, Outreach and HubSpot.
Compliance status
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 14 countries & notified database.
LeadGenius
GDPR compliant and CCPA aligned.
Browser extension
Cognism
Compatible with LinkedIn, Sales Navigator, Recruiter, Salesforce, HubSpot, Outreach, and company domains.
LeadGenius
Works with compatible integrations.
Intent data
Cognism
Bombora intent data with 12 topics included in the Elevate package. Add more topics as an add-on.
LeadGenius
Can source account intent signals.
Phone-verification/ research on-demand service
Cognism
Exclusive phone-verified Diamond Data® mobiles & on-demand-verification service.
LeadGenius
Custom on-demand data is verified by humans.

Alternatively, see other Cognism comparisons👇

Key features of Cognism vs LeadGenius

Cognism is a leading B2B database provider in Europe, offering senior-level contacts.

With targeted precision and regularly updated, compliant data, the platform empowers sales, marketing, RevOps, and GTM leaders to build strong pipelines and consistently drive revenue growth.

LeadGenius has several key features to empower sales and marketing teams to spend more time closing leads.

Here’s a list of both tools’ features, side by side:

Cognism

Sales Companion

For personalised access to in-depth account data to ensure fresh and fast outreach.

Phone-verified cell phone numbers

To help you connect with 87% of your list.

Diamond Data®

Exclusive on-demand verified cell phone and email data set.

Unrestricted access to person and company-level data*

Subject to a generous fair usage policy.

Enrich

API enrichment and on-demand CSV enrichment.

Intent & Signal data

Intent data by Bombora. Real time signal data for hiring trends, funding rounds, and technographic insights.

International coverage

EMEA, NAM, APAC.

Integrations at no extra cost

Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.

GDPR and CCPA-compliant

SOC 2 accreditations, TPS & DNC screening across 14 countries & notified database.

AI Search

Find prospects using ChatGPT-style textual or voice prompts.

LeadGenius

Personalised datasets

Builds custom contact lists tailored to specific business requirements.

On demand sourcing

Provides manually researched contacts when requested.

Account and contact insights and monitoring

Tracks changes in accounts and contacts to surface new opportunities.

Why Cognism?

“At SUB1, we use Cognism’s Browser Extension and Diamond Data®. I can’t recommend Diamond Data® highly enough - it helps us find phone data, test it, and check its accuracy without relying on AI. This is a significant USP that none of their competitors offer.”
Read the full case study
Helped generate
7-figure opportunities
Stevie_SUB1
Stevie Howlett
Director of Business Development @SUB1
“I would 100% recommend Cognism. Compliance is a big factor, along with data quality. We truly believe Cognism’s data quality is incomparable. When you have this and a positive sales experience, it’s very easy to recommend it to others.”
Read the full case study
23%
increase in call connect rate
Dan Orbach_Case Study
Dan Orbach
Head of Sales & Partnerships @UpCloud
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LeadGenius versus Cognism: Compliance

LeadGenius mentions aligning with the California Consumer Privacy Act (CCPA) and being GDPR compliant.

“Cognism is our comfort blanket when it comes to compliance.” “Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”
Read the full case study
1612964195108-1
Richard Caldicott
IT Director @Henderson Scott

Cognism is a globally compliant B2B data provider. Customers praise Cognism as a company that goes above and beyond to ensure customers aren’t violating privacy laws.

While being GDPR and CCPA compliant, Cognism also scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden, Italy and more. 

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts that are on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The Cognism platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Is regulated by the ICO and provides users with a notified database.

LeadGenius vs Cognism: Usability & Integrations

LeadGenius is built for SMEs, so the tool doesn’t have as many features and add-ons as others in the market. However, LeadGenius reviews show that users are pleased with the reliable and helpful support they get from AEs. It integrates with Salesforce, Marketo, Zapier, Outreach and HubSpot.

Cognism customers speak highly of its interface, usability and support. Integrations include Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Bullhorn, Outreach and Zapier.

Then there’s the AI advantages:

  • Web app & extension: Build targeted lists in the Cognism web app, while the Sales Companion extension delivers compliant data directly from LinkedIn, corporate websites, and CRMs.

  • AI Search: Filter companies and contacts with natural language prompts, such as “Show me CMOs at FinTech companies in Germany.”

  • Sales Companion: Get a territory-ready dashboard with AI-powered recommendations, enriched by intent surges, funding alerts, hiring signals, and company events.

  • Smart Personas: Describe your business once, and Cortex builds persona-driven filters, instantly recommending the right contacts, intent topics, and technographics.

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Sounds great, but...

LeadGenius is very compliance-focused, so we trust their data.

Compliance is also at the heart of Cognism. We’re fully GDPR and CCPA compliant, with DNC screening across 14 countries; more than any other provider. Combined with Cortex AI’s continuous validation, your team always gets compliant and accurate data.

0%

Data Accuracy in the US (Darwinbox)

0%

success rates in European data (Toucan)

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Cognism vs LeadGenius: Databases & Data Coverage

LeadGenius offers a dataset from LATAM, APAC, EMEA, AMER and ANZ. 

Cognism’s dataset offers the most complete coverage in EMEA. The tool has research teams in the EU and the US, making it a great option for anyone looking to find highly targeted global leads that also include NAM and APAC.

Quality is of utmost importance to Cognism, with verified numbers, the most complete data in Europe and next-level mobile number coverage in the United States.

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Where do Cognism and LeadGenius get their data?

According to the LeadGenius Privacy Policy, the tool collects personal information from the following sources:

  • Customers, business partners, service providers, social media networks, and advertising partners.
  • Publicly available sources - websites, public “yellow pages”, blogs, social media sites, search engine results etc. 
  • Third-party sources users connect to the platform.
  • Companies that provide personal information to supplement existing data.
  • Referral information. 

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. 

Machine learning processes check millions of data points daily, and a team of researchers verifies the data. This ensures accuracy and compliance, and the stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service.

Diamond Data® allows sales teams to connect with 87% of prospecting lists. Companies are seeing a 54% increase in mobile coverage, and ROI is increasing due to 70% of outbound meetings booked from Cognism mobiles. 

Here’s how Cognism mobile phone numbers differ from standard mobile numbers. 👇

How standard mobile numbers compare to Cognism's phone-verified numbers.

Sounds great, but...

We like the custom datasets LeadGenius builds for us.

Custom data can be useful, but it comes at the cost of speed and scalability. Cognism’s Diamond Data® is already phone-verified and governed for compliance, so you get ready-to-use data without waiting on manual research.

Instead of building datasets from scratch, your team gets verified contacts, intent signals, and integrations out of the box. So, they can focus on selling, not sourcing.

0%

email deliverability rate (cec marketing)

0%

Better mobile accuracy than competitors (Docfield)

0%

Time saved each week (UpCloud)

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Cognism vs LeadGenius pricing

**Cognism and LeadGenius pricing information is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

Cognism Pricing

Cognism’s main packages allow reps unrestricted data views and exports of 25 records at a time.

Cognism’s pricing model is split into two tiers: 

  • Grow gives you the essential quality data you need for your prospecting. With contact and company data, including Cognism’s phone verified Diamond Data®.
  • Elevate gives you all the benefits of Grow with the added benefit of combining Cognism’s high-quality data with advanced intelligence and actionable signals.

In addition to this, users can add more intent data topics (12 are included in the Elevate package) and Diamonds-on-Demand® to their package.

LeadGenius Pricing

LeadGenius does not have any pricing information available on its website or G2 profile. Hence, it’s unclear what packages it offers or how much credits to view contact data will cost.

To find out what you get with a LeadGenius subscription, you must fill in a form to book a demo. 

Loved by Revenue Teams

From Reddit to G2: Discover why sales, marketing and GTM teams trust Cognism for verified contact data, quality coverage, and measurable results.

FAQs about LeadGenius vs Cognism

LeadGenius is an intelligent data service vendor that helps B2B sales and marketing teams grow their outbound processes using machine learning and a global network of human researchers. 

LeadGenius does not have any pricing information available on its website or G2 profile. Hence, it’s unclear what packages they offer or how much credits to view contact data will cost.


To find out what you get with LeadGenius, you must fill in a form to book a demo. 

Yes, Cognism is an excellent alternative when comparing LeadGenius competitors.

Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users.

In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, reliable data in an easy-to-use interface.

The quality of its verified mobiles and B2B emails are unmatched by LeadGenius, as are its extensive features and excellent customer service. 

So, if you’re looking for the best tool to help you reach potential leads and target customers, Cognism is the clear winner.

Try Cognism, a LeadGenius alternative

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