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How Hornetsecurity used Cognism to find niche audiences and engage with 100,000 new prospects

January 16, 2020

We are excited to launch a new case study from one of our valued customers. Hornetsecurity is the leading email cloud security service for businesses. Founded in 2007 in Hanover, Germany, it has since expanded, recently opening an office in Pittsburgh, USA.

With around 200 employees, Hornetsecurity is represented globally at 10 locations and operates in more than 30 countries through its international distribution network. Its services (which include spam and malware filters, advanced threat protection and email encryption and archiving) are used by approximately 45,000 customers globally.

We interviewed Jeff Locke, North American Operations Team Leader at Hornetsecurity’s Pittsburgh office. He told us about the B2B lead generation challenges that his company faced and how Cognism was the perfect solution to overcome them.

We have produced a case study based on Jeff’s interview, which supplies more detail about how Hornetsecurity used Cognism to:

  • Find thousands of new prospects in niche target markets
  • Launch perfectly-timed, multi-step email marketing campaigns
  • Open up conversations with relevant buyers and build brand awareness
  • Convert high-value leads into sales, generating new business revenue

To read our full Hornetsecurity case study, please click below:

Hornetsecurity Case Study RGB V1 FINAL-02

“In terms of the data it offers and the expertise and diligence of its staff, Cognism is the best lead generation platform I’ve worked with.”

— Jeff Locke, North American Operations Team Leader

Hornetsecurity is an SMB that has found success with Cognism. Are you a small or medium-sized business owner who’s looking to target highly-specific B2B customers? Our platform will empower you to do just that!

We offer the freshest B2B data on the market, plus all the tools you need to action it. And we have an award-winning Customer Success team who will help you every step of the way.

Keen to see what Cognism can do? Register for your free demo today!

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