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How Cognism Helped a Hire Genius SDR Build £2M In Pipeline

Hire Genius, the leading cloud-based recruitment platform, uses Cognism’s B2B data to:

    • Save each sales rep 13 hours of admin time each week.
    • Build more than £2M in pipeline per SDR.
    • Generate 100+ opportunities.
    • Integrate seamlessly with Salesloft and Salesforce.
Number of employees: 25
Industry: Software Development
HQ: London, UK
Teams using: Sales

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The company

Founded in 2020, Hire Genius offers an all-in-one cloud-based recruitment business toolkit, aiming to streamline operations for recruitment agencies of all sizes. The company’s flagship product is a smart CRM & ATS platform designed to enhance efficiency and drive cost savings.

Utilising the Salesforce platform and trusted by businesses worldwide, Hire Genius provides instant access to a comprehensive suite of tools including technology, software, communication tools, analytics, and support. With a focus on data security and business continuity, Hire Genius ensures professional standards are upheld within the industry.

The challenge

We interviewed Dan Richards, Lead SDR at Hire Genius.

How did Hire Genius discover Cognism?

“I used Cognism in my previous role and it revolutionised the way I worked. So when I joined Hire Genius, I made sure we implemented it here.”

What problems were they trying to solve?

“It’s not just about getting contact numbers. I’ve used some of your competitors, like Apollo and Lusha, and the numbers are ok, but Cognism beats them every time.”

“But the deciding factor for me is the data entry abilities of Cognism. I can export contacts from LinkedIn to our CRM in just a few clicks, eliminating a huge amount of data entry for me.”

The solution

What is Hire Genius’ target market?

“We want to speak to anyone who is a Recruitment Director, upwards. Recruitment business founders, leaders and C-suite level because they’re the decision-makers regarding new technology.”

“We mainly focus on the UK, and specifically, we’ve got a big focus on London at the moment.”

Dan added:

“We’ve found that the UK data from Cognism is particularly strong, so it’s working well for our targeting.”

How does Hire Genius use Cognism?

“We use Prospector and the Chrome Extension.

Dan told us about a typical workflow using the Chrome Extension:

“I’m using Cognism every 10 minutes! I’ll do some research on a prospect’s LinkedIn and use the Chrome Extension to get their contact details. I’ll then move them onto our CRM, Salesloft, using the Cognism integration which is so quick and easy.” 

“Then it’s time to start prospecting them, whether that’s using the direct dial or email we’ve got from Cognism.”

How does Hire Genius use Prospector?

“This would come into play when I want to build a new ICP targeted list. It takes me around 20 minutes to refine a list of potential prospects and then move their contact details into Salesloft to target them.”

What happens once a lead is qualified?

“We move qualified leads into Salesforce using the Cognism integration, but only at this point. Otherwise, they stay in Salesloft.”

What was the onboarding experience like?

“It was super easy to pick up in terms of the user interface and we were provided with training.” 

“As I’d used Cognism previously, I didn’t need much training, but the onboarding managers were there to help when we needed it.”

The results

We asked Dan what quantifiable results he’s seen since using Cognism.

“I’ve generated in excess of £2M in pipeline over the past year, which I can directly attribute to Cognism data.”

“That’s come from over 100 opportunities that Cognism’s B2B data has brought in. We may have got them without the data, but it would have taken us much longer to get there.”

The top reasons why Hire Genius recommend Cognism

1. Time-saving

“I used to spend 2-3 hours a day searching for leads and manually entering them into our CRM. It now takes me 15 minutes a day. So it’s saving me around 13 hours a week on admin, and I’m getting a better result.” 

“Aside from the numbers, this also boosts morale. No salesperson wants to spend their time doing manual data entry or prospecting. They want to be on the phone and booking meetings.”

2. Accelerated prospecting

“It’s helped us connect with so many more prospects. Without Cognism data, you’re taking a chance on the number from a company website, where you’ll likely have to get past a gatekeeper.” 

“Especially post-COVID, now that not everybody works in the office, cold calling is really difficult as you can’t reach everyone through the office number. If you’ve got a direct mobile number from Cognism, you’ve got a way better chance of connecting.”

Dan concluded:

“If I had any advice for those not using Cognism, it’d be to get it. It will save you hours every day, and without a doubt, you will be able to speak to more people.”

Try Cognism’s sales intelligence solution

Over 1,000 revenue teams around the world trust Cognism to:

✅ Build qualified B2B contact databases.

✅ Plan and launch their outbound campaigns.

✅ Power up their social selling.

✅ Meet and beat their revenue targets.

Why not see for yourself? Book your live screen share here 👇

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