B2B Data

Featured

GTM Data Orchestration: The Revenue Impact You Can’t Afford to Ignore

Disconnected data costs your pipeline. Learn how GTM data orchestration drives revenue by fixing broken workflows fast, compliantly, & in a scalable way.

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

GTM Expansion

Spotlight

What is a Go to Market Strategy? Guide for Enterprises

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

Sales Marketing Data

The Best B2B Email List Providers for 2026

What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.

B2B Data

11 Best DiscoverOrg Competitors and Alternatives for 2026

Looking for a DiscoverOrg alternative? Compare pricing, features and reviews of the top alternatives available now. Click to see the list!

B2B Sales

20 Examples of Common Sales Objections & Responses (2026)

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

B2B Sales Lead Generation

How to Generate Leads in Sales: 12 Quick Ways

Learn how to generate more leads for your business in 12 proven ways. We’re including expert tips to increase conversions & get more satisfied customers!

B2B Sales

Sales Pipeline Blueprint: How to Build a Pipeline From Scratch

Learn how to build a sales pipeline from scratch. Discover essential stages, best practices, and expert tips for creating a quality pipeline.

B2B Marketing

12 B2B Content Marketing Ideas to Drive Engagement in 2026

Are you stuck on how to increase engagement and revenue with your B2B content marketing? Click to see 12 ideas from the best in the business!

B2B Data GTM Expansion

What Is ZoomInfo? Features, Pricing, Data Sources & Alternatives

Understand what ZoomInfo is, how it gets its data, its pricing, features and reviews, plus alternatives for companies expanding into Europe.

Cold Calling

45+ Key B2B Cold Calling Statistics [2026]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.

B2B Marketing Lists & Tools

25 Top B2B Marketing Tools For Successful Teams [2026]

Cognism's marketing team has curated a list of their top B2B marketing tools. If you're a digital marketer looking for software, check out our selection.

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.