B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

Customer Data Deduplication: Best Methods & Tools

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

B2B Data GTM Expansion

What Is ZoomInfo? Features, Pricing, Data Sources & Alternatives

Understand what ZoomInfo is, how it gets its data, its pricing, features and reviews, plus alternatives for companies expanding into Europe.

Cold Calling

45+ Key B2B Cold Calling Statistics [2026]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.

B2B Marketing Lists & Tools

25 Top B2B Marketing Tools For Successful Teams [2026]

Cognism's marketing team has curated a list of their top B2B marketing tools. If you're a digital marketer looking for software, check out our selection.

B2B Sales Cold Outreach

Outbound Cold Calling: What It is and How to Do It Right

Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

Cold Outreach

What's the Difference Between Warm Calling Vs Cold Calling?

Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!

B2B Sales

Multithreading Sales: Guide to Closing Big Deals Fast

Learn the multithreading sales approach to hit quota & boost sales with this guide. Click to discover actionable tips & advantages for your B2B team!

B2B Data Lists & Tools

8 Best 6sense Alternatives and Competitors for 2026

Looking for 6sense alternatives? Compare pricing, features and reviews of the best competitors this year. Click to see the list!

Revenue Operations

What Is Revenue Generation? [+Strategies]

Revenue generation is the process of planning, marketing, and selling products to generate income. Read more about the meaning of revenue generation!

B2B Sales Lists & Tools GTM Expansion

A Comparison of the Top 27 Sales Intelligence Tools for 2026

Stay ahead of your competitors with the best sales intelligence tools for B2B data. Click to see Cognism's list and start converting more leads!

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.