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5 Effective Sales Coaching Tips

Unlock the potential of your sales team with these 5 effective sales coaching tips. Enhance performance and drive success today!

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Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

B2B Data

Why Enterprises Are Powering Growth With Cognism’s Data-as-a-Service

Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

Cold Calling

Direct Dials: How to Find Direct Phone Numbers for Sales?

Here's a list of ways to get phone-ready leads for sales. Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC.

The SMB Guide to Cold Calling [+3 Data-Backed Strategies]

Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.

What Are Sales Channels and Which Ones Should You Use?

Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.

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Sales

Go-to-market Intelligence: The Future of B2B Sales

Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

7 LinkedIn AI Tools to Boost Outreach and Engagement in 2025

Transform your LinkedIn strategy with the latest AI tools! Explore a list of tools for improving outreach and driving engagement on the social network.

Enterprise Selling Guide: 12 Actionable Tips

Enterprise Selling: Guide to Closing 6-figure Deals (2025)

Unlock 6-figure B2B deals with Cognism’s guide to enterprise selling. Click to learn tactical tips and how to implement an effective selling process.

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Demand Generation

Demand Generation Software: 19 Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

Gated Vs Ungated Content: the Great Marketing Debate

What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.

12 Best Demand Generation Metrics to Track in 2024

12 Best Demand Generation Metrics to Track in 2025

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

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Lead Generation

Go-to-market Intelligence: The Future of B2B Sales

Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

18 Top AI-Powered Email Finder Tools (2025)

Discover the best email finder tools, including the latest AI email finders that verify data, reduce bounces, and surface the most accurate B2B contacts.

B2B Saas Lead Generation: Top Strategies, Tools and Tips

Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.

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Inbound vs Outbound Marketing: How Are They Different?

Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

100 Essential LinkedIn Statistics and Facts for 2025

Discover the latest LinkedIn statistics and facts in this comprehensive guide. Stay up-to-date with 100+ essential trends and insights.

What Is Cross-Functional Collaboration? Tips and Examples

Unlock your team's potential with cross-functional collaboration! This blog explains its importance and provides actionable tips from Cognism's CMO.

The Ultimate Guide to Cold Calling in the UK

What do you need to do to be a successful sales rep cold calling in the UK? Click to get some expert tips from a senior SDR who's already nailing it.

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

8 Account-Based Marketing Examples to Take Inspiration From

Take a look at some of the best account-based marketing examples from industry leaders and get inspired when creating your own. Click to see 8 examples!

Mapping the B2B Buyer Journey: Strategies for Success in 2025

Want to improve your B2B buyer journey and leave a great impression? Click to learn the latest deal-closing strategies for better customer journeys.

Email Funnel: Strategy, Examples and Template

Discover how to align your email funnel with your customer journey for faster conversions. This guide covers the definition & strategy with examples!

Data Driven Marketing: Boost ROI & Master Audience Insights

Discover actionable data driven strategies & trends for B2B marketing & sales campaigns that get results. From the data experts at Cognism - click to read!