Skip to content
Platform
Use Cases
Sales
Marketing
RevOps
Products
Sales Companion
Buyer signals
Data-as-a-Service
Integrations
Why Cognism
Diamond Data®
About our data
Compliance
See How We Compare
Cognism vs Zoominfo Cognism vs Apollo Cognism vs Lusha Cognism vs alternatives
Customers
Customers
Case Studies
Customer reviews
Resources
Education
Blog
Resources
Reports
Podcasts
Newsletter
GTM cheat codes
Product
Product tour
Help centre
FAQ
Pricing
Content spotlight
The Demand Gen Playbook Inside Inbound 2026 State of Outbound 2026 Diary of a first-time CMO International Expansion Zone Date-a-vendor SDR Zone
CTA
Company
About us
Careers
Partnerships
Newsroom

Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Will sales be replaced by AI? Resource card blog graphic
The Truth About Where AI Will And Won’t Replace Sales Reps
Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.
Cold calling strategy resource card image
The Best Cold Calling Strategy to Live By in 2026
Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.
Book more qualified meetings cold calling resource image
The Top 5 Ways to Book More Qualified Meetings From Cold Calls
Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.
View all Cold Calling

Sales

Lead Generation Companies & Services [+How to Choose]
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Buy Business Leads: 17+ Ultimate Places to Try in 2024
19 Best Places To Buy Business Leads: Saas Tools & Websites
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
C-level Executives Email List Providers
9 C-level Executives Email List Providers [2026]
Looking to build C-level executives' email lists in the US, Europe and APAC? Here are the best providers for finding top professionals' email addresses.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

item.poster_image.alt
The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
item.poster_image.alt
Marketers can't rely on outdated tactics!
1:00:01
item.poster_image.alt
Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Resource card graphic for SBM account based marketing blog
How SMBs Can Run Enterprise-Level ABM on a Lean Budget
ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!
CRO tests
12 Website Conversion Rate Optimisation Tests You Can Steal
We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.
Marketing Mistakes
6 Common Marketing Mistakes (and How to Solve Them)
Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.
View all Demand Generation

Lead Generation

Lead Generation Companies & Services [+How to Choose]
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Buy Business Leads: 17+ Ultimate Places to Try in 2024
19 Best Places To Buy Business Leads: Saas Tools & Websites
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
Best B2B Data Enrichment Tools
13 B2B Contact Data Enrichment Tools [+How to Choose]
With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Compare the best B2B data enrichment software!
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

item.poster_image.alt
12 Best Sales Tactics to Close More Deals
12:31
item.poster_image.alt
How to Find Decision Makers in a Company
06:06
item.poster_image.alt
11 Best Strategies to Improve B2B Sales
09:19
item.poster_image.alt
13 Lead Generation Strategies That Work
08:06
item.poster_image.alt
Free Leads: 10 Ways to Find Them Online
06:10
item.poster_image.alt
How to Build a Cold Call List That Converts
5:35
item.poster_image.alt
Sales Acceleration: How to Speed Up Sales
5:55
item.poster_image.alt
Direct Dials: How to Find Phone Numbers for Sales
3:51
item.poster_image.alt
What is account-based marketing?
09:50
item.poster_image.alt
LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Posts on sales
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
7 Best Tools to Enrich Salesforce Data
Discover the seven best data enrichment tools that integrate with Salesforce. See their features and pricing, so you can choose the right one for you.
Prospecting Automation: Cracking the Code for More Sales
What is sales prospecting automation? Click to read this guide and learn how to use it to streamline your B2B sales process.
Best List Building Software: Our Top 10 Picks for 2026
Tired of spending way too much time building lead lists? Here's a list of the best tools for list building with a comparison of features & pricing.
What is Sales Automation? Guide to More Productive Sales
Discover how AI technology can automate sales tasks, saving time and effort. Click to explore examples and learn more about the sales automation process.
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
20 Examples of Common Sales Objections & Responses (2026)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
9 Chief Accounting Officer (CAO) Email List Providers [Compared]
Looking to build a Chief Accounting Officer email list in the US, Europe and APAC? Compare providers that offer CAO email addresses for sale.
13 Buying Signals & How Strong They Are [Guide]
Here are 13 buying signals and their indication of a prospect’s intent to buy. Read the guide to learn more about signals and how to track them.

Get actionable advice to your inbox every single week