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Sales

5 Effective Sales Coaching Tips

Unlock the potential of your sales team with these 5 effective sales coaching tips. Enhance performance and drive success today!

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Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

B2B Data

Why Enterprises Are Powering Growth With Cognism’s Data-as-a-Service

Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

Cold Calling

The SMB Guide to Cold Calling [+3 Data-Backed Strategies]

Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.

What Are Sales Channels and Which Ones Should You Use?

Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.

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12 Must-Have SDR Tools to Drive More Sales

Discover the essential SDR tools you need for success. We have picked 12 must-have tools that will help drive more sales and increase productivity.

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Sales

7 LinkedIn AI Tools to Boost Outreach and Engagement in 2025

Transform your LinkedIn strategy with the latest AI tools! Explore a list of tools for improving outreach and driving engagement on the social network.

Enterprise Selling Guide: 12 Actionable Tips

Enterprise Selling: Guide to Closing 6-figure Deals (2025)

Unlock 6-figure B2B deals with Cognism’s guide to enterprise selling. Click to learn tactical tips and how to implement an effective selling process.

What is Sales Enablement? The Ultimate Guide

Sales enablement is what sets high-performing sales teams apart. Find out what it is and how to implement it in this ultimate guide.

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Demand Generation

Demand Generation Software: 19 Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

Gated Vs Ungated Content: the Great Marketing Debate

What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.

12 Best Demand Generation Metrics to Track in 2024

12 Best Demand Generation Metrics to Track in 2025

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

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Lead Generation

18 Top AI-Powered Email Finder Tools (2025)

Discover the best email finder tools, including the latest AI email finders that verify data, reduce bounces, and surface the most accurate B2B contacts.

B2B Saas Lead Generation: Top Strategies, Tools and Tips

Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.

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Lead Mining Software for Accurate B2B Prospect Data

Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!

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Outbound Sales Automation: Definition, Tips & Tools

Looking for ways to create a powerful pipeline and streamline your sales process? Outbound sales automation is the answer. Click to find out how!

B2B Technology: How to Buy Guide for 2025

Discover how B2B technology benefits your business with this informative how-to guide from Cognism. Click to learn how to get value from your tech stack!

Prospecting vs Lead Generation: What’s the Difference?

Do you know the difference between prospecting and lead generation? Do you know which would work best for your business? Click to read Cognism's guide.

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

The Only Cold Calling Script You Need for Software Sales

See Cognism’s software sales cold calling script! Prospect into tech and SaaS companies with a script proven to generate a demo a day.

What is DNC Scrubbing and How to Do It for B2B Sales Calls

Stay do not call list compliant by ensuring your database scrubs against DNC call lists. Click to find out why it matters and how to do it.

SaaS Go-to-Market Strategy: Steps, Examples and Template

Learn how to create the ultimate Saas Go-to-Market Strategy! Click for 5 steps, examples and a winning template for success.

How to Build the Perfect ABM Campaign in 2025

Learn how to design effective ABM campaigns that reach & engage high-value customers. Follow our easy guide & start skyrocketing your revenue. Read more!

What Is a Marketing Qualified Lead (MQL)?

What is a Marketing Qualified Lead and how is a SQL different? Click to read our guide and uncover everything you need to know about mastering the MQL.