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Sales

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

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Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Sales

5 Custom GPTs to Supercharge Your Sales Team

Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

Cold Calling

Common cold call objections and how to respond

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

10 Cold Calling Sales Mistakes and How to Avoid Them

Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.

Objection Handling for 2025: Steps, Tips and Script

Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.

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Sales

Sales Qualification: Ultimate Guide for Managers

Master the art of sales qualification with strategies tailored for managers. This guide offers insights to improve your team's lead qualification skills.

Resource card-5 Ways to Get Them for B2B Business_Card 2

Email Leads: 5 Ways to Get Them for B2B Business

Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

View all Sales

Demand Generation

12 Website Conversion Rate Optimisation Tests You Can Steal

We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

How to make your business stand outHow to make your business stand out

How to Make Your Business Stand Out: 7 Steps for Marketers

In a day and age when copycat marketing is rife, here are 7 steps you can take to make your business stand out against the crowd.

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Lead Generation

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

What is lead conversion rate and how do you calculate it?

Lead Conversion Rate: Definition, Formula & Benchmarks

Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.

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Outbound Sales Automation: Definition, Tips & Tools

Looking for ways to create a powerful pipeline and streamline your sales process? Outbound sales automation is the answer. Click to find out how!

B2B Technology: How to Buy Guide for 2025

Discover how B2B technology benefits your business with this informative how-to guide from Cognism. Click to learn how to get value from your tech stack!

Prospecting vs Lead Generation: What’s the Difference?

Do you know the difference between prospecting and lead generation? Do you know which would work best for your business? Click to read Cognism's guide.

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

The Only Cold Calling Script You Need for Software Sales

See Cognism’s software sales cold calling script! Prospect into tech and SaaS companies with a script proven to generate a demo a day.

SaaS Go-to-Market Strategy: Steps, Examples and Template

Learn how to create the ultimate Saas Go-to-Market Strategy! Click for 5 steps, examples and a winning template for success.

How to Build the Perfect ABM Campaign in 2025

Learn how to design effective ABM campaigns that reach & engage high-value customers. Follow our easy guide & start skyrocketing your revenue. Read more!

What Is a Marketing Qualified Lead (MQL)?

What is a Marketing Qualified Lead and how is a SQL different? Click to read our guide and uncover everything you need to know about mastering the MQL.

Inbound vs Outbound Marketing: How Are They Different?

Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.