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5 Effective Sales Coaching Tips

Unlock the potential of your sales team with these 5 effective sales coaching tips. Enhance performance and drive success today!

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Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

B2B Data

Why Enterprises Are Powering Growth With Cognism’s Data-as-a-Service

Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

Cold Calling

Direct Dials: How to Find Direct Phone Numbers for Sales?

Here's a list of ways to get phone-ready leads for sales. Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC.

The SMB Guide to Cold Calling [+3 Data-Backed Strategies]

Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.

What Are Sales Channels and Which Ones Should You Use?

Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.

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Sales

Go-to-market Intelligence: The Future of B2B Sales

Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

7 LinkedIn AI Tools to Boost Outreach and Engagement in 2025

Transform your LinkedIn strategy with the latest AI tools! Explore a list of tools for improving outreach and driving engagement on the social network.

Enterprise Selling Guide: 12 Actionable Tips

Enterprise Selling: Guide to Closing 6-figure Deals (2025)

Unlock 6-figure B2B deals with Cognism’s guide to enterprise selling. Click to learn tactical tips and how to implement an effective selling process.

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Demand Generation

Demand Generation Software: 19 Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

Gated Vs Ungated Content: the Great Marketing Debate

What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.

12 Best Demand Generation Metrics to Track in 2024

12 Best Demand Generation Metrics to Track in 2025

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

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Lead Generation

Go-to-market Intelligence: The Future of B2B Sales

Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

18 Top AI-Powered Email Finder Tools (2025)

Discover the best email finder tools, including the latest AI email finders that verify data, reduce bounces, and surface the most accurate B2B contacts.

B2B Saas Lead Generation: Top Strategies, Tools and Tips

Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.

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10 Account-Based Marketing Tactics for Better Sales in 2025

Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.

What is Personal Selling? Advantages, Process and Examples

Increase B2B sales and customer satisfaction with personal selling. Click to discover the techniques, processes and advantages of this sales approach!

How to Get Over the Fear of Cold Calling - 6 Tips for SDRs

Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.

Objection Handling for 2025: Steps, Tips and Script

Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!

10+ Tips to Get Past the Gatekeeper in Sales [+Scripts]

How to get past the gatekeeper is the most common challenge SDRs face in B2B sales. We’re sharing 10 tips to help you book more meetings with prospects.

C-suite Selling: 7 Tips to Win Over Decision-makers

C-suite selling - tough, but not impossible! Click here for 7 proven tactics that will help you win over top-level execs and close more deals.

How to Expand Your Business Into France: 9 Best Strategies

When expanding your US business into France, you must consider the cultural and regulatory differences. Check out how Cognism adapted its GTM strategy.

How to Expand Your US Business into DACH: 9 Best Strategies

When adapting your US GTM playbook to the DACH region, you must consider the cultural and regulatory differences. Check out Cognism’s expansion strategy.

Expanding Your Business Into Europe: Cognism’s Mistakes & Successes

We've done some trial and error when it comes to EU expansion. And we've learned a lot! Click to read Cognism's experiences expanding into EU markets.