The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Posts on sales
Sales pain points: how to solve them
Learn how to identify sales pain points and solve customer challenges. Improve customer experience and drive better results with this guide.
Tips for Startup Sales and How It Differs to Enterprise
Learn the key differences between startup sales and enterprise sales. Discover how to transition successfully between the two.
Enterprise Sales Cold Calling Script: Prospect Into Enterprise Orgs
Enterprise SDR Katy Mason-Jones gave us the cold calling script she uses to prospect into some of the world's biggest companies. Click to see the script.
What is a hot lead?
Learn what separates a hot lead from a cold prospect and why it matters. Discover practical ways to qualify, engage and convert leads faster.
What Are Sales Channels and Which Ones Should You Use?
What are sales channels? Why are they important? Which ones should you use to contact customers? Find out in this ultimate guide.
8 Reasons Why Cold Calling is Important for Sales Success
Learn 8 reasons why cold calling is important in B2B sales today, and how you can turn it into an extremely effective way to drive revenue. Click to read!
The Modern Sales Funnel: How to Create & Measure for Conversions
Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.
Reach the right people, faster
Quality, personalised and intelligent data drives smarter prospecting. See the difference for yourself.
