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Marketing

The Future Of AI And The Role Of Data In Marketing In 2026

Everyone is rushing to figure out how to use AI in marketing, but without the right foundations, you'll be amplifying problems.

Featured this month

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Sales

The Top 5 Ways to Book More Qualified Meetings From Cold Calls

Marketing

12 B2B Marketing Trends and Predictions for 2026

Sales

5 Steps to a Winning Outbound Strategy in 2026

Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Cold Calling

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The Truth About Where AI Will And Won’t Replace Sales Reps

Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.

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The Best Cold Calling Strategy to Live By in 2026

Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.

The Top 5 Ways to Book More Qualified Meetings From Cold Calls

Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.

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Sales

What is a Go to Market Strategy? Guide for Enterprises

This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.

The 13 Best AI Sales Tools Every B2B Team Must Use

Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.

Lead Generation Companies & Services [+How to Choose]

23 Lead Generation Companies 2026 [Tools & Agencies]

Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.

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Demand Generation

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How SMBs Can Run Enterprise-Level ABM on a Lean Budget

ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!

12 Website Conversion Rate Optimisation Tests You Can Steal

We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

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Lead Generation

What Is Lead Generation? Top Strategies for Scaling Teams

A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.

23 Lead Generation Companies 2026 [Tools & Agencies]

Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.

Buy Business Leads: 17+ Ultimate Places to Try in 2024

19 Best Places To Buy Business Leads: Saas Tools & Websites

Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

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Email Prospecting: 4 Templates That Drive Sales

We asked our sales development reps for their advice on crafting emails that drive sales. Click to see their email prospecting tips and templates.

Sales Outreach Tools: 26 Must‑Haves to Boost Your Pipeline

Want to enhance your sales? This guide lists 26 must-have sales outreach tools that can boost your pipeline and drive better results. Check it out now!

Outbound Lead Generation: 7 Key Sales Strategies

What is outbound lead generation? Learn the top strategies to attract and convert outbound leads in this informative guide from Cognism.

How To Find Someone’s Phone Number [7 Ways]

Discover 7 proven methods and tools to find anyone’s phone number. A complete guide to boosting your connection rates and improving cold calling success.

How Much Does Lead Generation Cost? [+How to Optimise It]

Learn to calculate and optimise lead generation cost and compare it with the average cost per lead in your industry. Click to find out how.

Sales Process: Close More Deals in 8 Easy Steps!

Discover how to create a sales process that turns B2B leads into customers in this guide. Click to read and start crushing quota!

17 Best Cold Calling Opening Lines to Win in B2B Sales

B2B sales success starts with the best cold calling opening lines. What are you waiting for? Click to see 17 tried and tested lines that close more deals!

When is the Best Time to Cold Call in B2B Sales? [2026]

Wondering when is the best time to cold call for maximum response rates? What about the worst times to call? Here are the answers. Click to see the stats!

How to Create A Sales Territory Plan [Guide + Examples]

Here’s how to create a sales territory plan using real-life insights from three revenue leaders at Cognism. Learn more about how we expanded into Europe.