The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Posts on sales
7 Best Lead Intelligence Software To Use in 2026
Here’s a list of lead intelligence tools that easily integrate with other sales tools and are recommended for mid-market and enterprise organisations.
10 Best Sales Acceleration Tools To Use in 2026
Here's a list of sales acceleration tools sales leaders and SDRs have tested at Cognism and recommend for any mid-market and enterprise company.
What is a sales qualified lead (SQL)?
What is a sales qualified lead, and how do you spot one? A practical guide to SQL criteria, scoring and handoff for sales managers.
5 ways to find email leads
Looking for email leads? Discover 5 practical ways to find them for B2B sales. Learn how to build a pipeline of qualified prospects.
9 Cold Calling Objections and How to Respond for More Sales
You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!
Cold calling dos and don'ts
Stop losing deals because of poor cold-calling habits. Learn the 10 biggest mistakes reps make and how to avoid them.
10 Account-Based Marketing Tactics for Better Sales in 2026
Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.
What is Lead Conversion Rate (and How to Calculate It)
Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.
Reach the right people, faster
Quality, personalised and intelligent data drives smarter prospecting. See the difference for yourself.
