The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Posts on sales
What is AI-guided Selling? Ultimate Guide for Managers
Dive into AI-guided selling with our ultimate manager's guide. Explore how AI tools can transform your sales strategy and drive business success.
GTM AI: How Cognism Uses AI to Accelerate Go-to-market
How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.
What is Firmographic Data? Ultimate Guide for Managers
Want to understand firmographic data? Our comprehensive guide for managers reveals what it is and how it can benefit your business strategies.
How to Boost Sales Productivity: 9 Top Strategies
Looking to enhance your sales team's efficiency? Our expert guide shares 9 top strategies for boosting sales productivity and generating more revenue.
What is Sales Management? Definition, Process, Skills
Discover the essentials of sales management, from definition to process, and the skills needed to excel in it. Start mastering your sales strategy today!
What is Customer Engagement? Definition, Benefits, Tactics
Learn what customer engagement is, explore its key benefits, and discover examples that showcase its impact. Click to read Cognism's detailed guide.
9 Strategies for Improving Sales Performance
Looking to boost your sales performance? Discover nine strategies designed to drive significant sales improvement and elevate your business results.
12 Sales Triggers to Convert Leads Faster
Are you using sales triggers effectively? Click to learn how to spot potential trigger events and how to use them for more revenue wins!
Reach the right people, faster
Quality, personalised and intelligent data drives smarter prospecting. See the difference for yourself.
