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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Posts on sales

What is Personal Selling? Advantages, Process and Examples
Increase B2B sales and customer satisfaction with personal selling. Click to discover the techniques, processes and advantages of this sales approach!
5 Custom GPTs to Supercharge Your Sales Team
Discover 5 custom sales GPTs that boost rep productivity, streamline workflows, and help sales teams sell smarter, faster, and more consistently.
How to Create a Sales Prospecting List That Converts
Creating a sales prospecting list doesn't have to be daunting. Follow these clear steps to craft a list that converts prospects into loyal customers.
How to Build a Go-To-Market Team That Drives Revenue
Unleash your business's full potential with a well-structured GTM team. Explore how to align sales, marketing, and product development to drive success.
Mastering Your Nerves: Overcoming the Fear of Cold Calling
Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.
Social Selling Tools: 12 Best Platforms for B2B Sales
Compare 12 social selling tools built to help B2B reps engage prospects on LinkedIn and turn conversations into pipeline.
The 9 Soft Skills Every Salesperson Needs
Soft sales skills are pivotal in establishing trust, nurturing relationships and sealing deals. This blog explores the 9 most vital soft skills for reps.
How to prioritise sales leads in 6 simple steps
Learn how to prioritise sales leads using lead scoring, intent signals and engagement data. Focus on prospects likely to convert and close more deals.
What is a Marketing Development Representative (MDR)?
Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.
 

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