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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Common cold call objections and how to respond
9 Cold Calling Objections and How to Respond for More Sales
You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!
10 Cold Calling Sales Mistakes and How to Avoid Them
10 Cold Calling Sales Mistakes and How to Avoid Them
Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.
Objection Handling
Objection Handling for 2025: Steps, Tips and Script
Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.
View all Cold Calling

Sales

Common cold call objections and how to respond
9 Cold Calling Objections and How to Respond for More Sales
You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!
Virtual Prospecting With Intent Data
Virtual Prospecting And Selling Tips [2025 Guide]
We're looking at the challenges and solutions of remote prospecting. Click to learn the best practices for virtual prospecting using intent data!
10 Cold Calling Sales Mistakes and How to Avoid Them
10 Cold Calling Sales Mistakes and How to Avoid Them
Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Marketing Mistakes
6 Common Marketing Mistakes (and How to Solve Them)
Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.
How to make your business stand out
How to Make Your Business Stand Out: 7 Steps for Marketers
In a day and age when copycat marketing is rife, here are 7 steps you can take to make your business stand out against the crowd.
Email Marketing Campaigns v1-02
Email Marketing Campaigns: 12 Examples That Convert
Learn how email marketing campaigns drive results. See proven examples, industry stats and Cognism’s insights to boost engagement and ROI.
View all Demand Generation

Lead Generation

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How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
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How to Identify B2B Target Audience & Contact Them?
Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.
What is lead conversion rate and how do you calculate it?
Lead Conversion Rate: Definition, Formula & Benchmarks
Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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12 Best Sales Tactics to Close More Deals
12:31
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How to Find Decision Makers in a Company
06:06
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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Posts on sales
What is Outbound Sales? Strategies and Tips for Managers
Discover the essentials of outbound sales and equip your team with strategies that drive results. Learn valuable tips and boost your sales success today!
What is Personal Selling? Advantages, Process and Examples
Increase B2B sales and customer satisfaction with personal selling. Click to discover the techniques, processes and advantages of this sales approach!
Lead Automation: How Automated Lead Generation Grows Sales
How can you generate leads more efficiently? Lead automation, also known as automated lead generation, is the answer. Click to see Cognism's guide.
Objection Handling for 2025: Steps, Tips and Script
Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.
5 Custom GPTs to Supercharge Your Sales Team
Discover 5 custom sales GPTs that boost rep productivity, streamline workflows, and help sales teams sell smarter, faster, and more consistently.
11 Proven Time-management Hacks for B2B Sales Reps
Steal 11 proven time-management hacks for B2B sales reps, plus templates, tool tips and expert advice to book more meetings in less time.
10+ Tips to Get Past the Gatekeeper in Sales [+Scripts]
How to get past the gatekeeper is the most common challenge SDRs face in B2B sales. We’re sharing 11 tips to help you book more meetings with prospects.
8 Ways To Use Customer Data To Drive More Sales & Revenue
What is customer data, and how can you collect it? Click to read Cognism’s guide on how to use B2B data for better sales and marketing.
Winning Sales Funnel Stages and Strategy Explained for 2025
Boost sales conversions with a winning sales funnel strategy! Learn how to build a funnel with easy steps, examples and a downloadable template.

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