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Sales

The Best Cold Calling Strategy to Live By in 2026

Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.

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Sales

The Top 5 Ways to Book More Qualified Meetings From Cold Calls

Marketing

12 B2B Marketing Trends and Predictions for 2026

Sales

5 Steps to a Winning Outbound Strategy in 2026

Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Cold Calling

The Best Cold Calling Strategy to Live By in 2026

Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.

The Top 5 Ways to Book More Qualified Meetings From Cold Calls

Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.

5 Steps to a Winning Outbound Strategy in 2026

Build a winning outbound strategy for 2026. Learn how phone-first outreach, quality data and smart multi-channel rhythms drive predictable revenue.

View all Cold Calling

Sales

The Best Cold Calling Strategy to Live By in 2026

Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.

The Top 5 Ways to Book More Qualified Meetings From Cold Calls

Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.

5 Steps to a Winning Outbound Strategy in 2026

Build a winning outbound strategy for 2026. Learn how phone-first outreach, quality data and smart multi-channel rhythms drive predictable revenue.

View all Sales

Demand Generation

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How SMBs Can Run Enterprise-Level ABM on a Lean Budget

ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!

12 Website Conversion Rate Optimisation Tests You Can Steal

We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

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Lead Generation

12 B2B Contact Data Enrichment Tools [+How to Choose]

With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Compare the best B2B data enrichment software!

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

View all Lead Generation

Lead Automation: How Automated Lead Generation Grows Sales

How can you generate leads more efficiently? Lead automation, also known as automated lead generation, is the answer. Click to see Cognism's guide.

Objection Handling for 2026: Steps, Tips and Script

Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.

5 Custom GPTs to Supercharge Your Sales Team

Discover 5 custom sales GPTs that boost rep productivity, streamline workflows, and help sales teams sell smarter, faster, and more consistently.

11 Proven Time-management Hacks for B2B Sales Reps

Steal 11 proven time-management hacks for B2B sales reps, plus templates, tool tips and expert advice to book more meetings in less time.

10+ Tips to Get Past the Gatekeeper in Sales [+Scripts]

How to get past the gatekeeper is the most common challenge SDRs face in B2B sales. We’re sharing 11 tips to help you book more meetings with prospects.

8 Ways To Use Customer Data To Drive More Sales & Revenue

What is customer data, and how can you collect it? Click to read Cognism’s guide on how to use B2B data for better sales and marketing.

Winning Sales Funnel Stages and Strategy Explained for 2026

Boost sales conversions with a winning sales funnel strategy! Learn how to build a funnel with easy steps, examples and a downloadable template.

The Ultimate Guide to Discovery Calls: Tips and Best Practices

Click for a step-by-step guide to an impactful discovery call! Featuring top tips, best practices, questions to ask and things to avoid.

What Is Account Based Marketing (ABM)? & 8 Steps To Start

Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!