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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

B2B direct dials resource card
Direct Dials: How to Find Direct Phone Numbers for Sales?
Here's a list of ways to get phone-ready leads for sales. Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC.
The SMB Cold Calling Guide
The SMB Guide to Cold Calling [+3 Data-Backed Strategies]
Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.
Sales Channels
What Are Sales Channels and Which Ones Should You Use?
Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.
View all Cold Calling

Sales

Top 25 Sales Enablement Tools
26 Best Sales Enablement Tools for Revenue Teams in 2025
Discover 26 top-rated sales enablement platforms. Compare detailed features, pricing, and authentic user reviews to find your perfect fit.
LinkedIn Prospecting: Top Tips for Effective Outreach
LinkedIn Sales Prospecting For Outbound - 11 Step Guide
Follow the 11-step process for sales prospecting on LinkedIn to get replies and book meetings. You can also access expert tips and resources.
26 Best Sales Tools & Software Used by B2B Sales Leaders
26 Best Sales Tools & Software Used by B2B Sales Leaders
Looking for the best B2B sales tools? This comprehensive list highlights 26 essential software solutions to enhance your sales process.
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Demand generation tools recommended by pros-02
Demand Generation Software: 19 Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
Gated Vs Ungated Content: the Great Marketing Debate
Gated Vs Ungated Content: the Great Marketing Debate
What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.
12 Best Demand Generation Metrics to Track in 2024
12 Best Demand Generation Metrics to Track in 2025
Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!
View all Demand Generation

Lead Generation

B2B Lead Generation Tools
The Mega List of 31 Best B2B Lead Generation Tools & Software
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
Lead prioritisation
How to Prioritise Sales Leads: 6 Top Tips
In this blog, we uncover 6 steps to prioritise sales leads more effectively. Say goodbye to wasted time and hello to a smoother sales journey!
What is a Marketing Development Representative (MDR)?
What is a Marketing Development Representative (MDR)?
Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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12 Best Sales Tactics to Close More Deals
12:31
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How to Find Decision Makers in a Company
06:06
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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on sales
What is an AI SDR? Benefits, Use Cases, and Examples
Learn about AI SDRs and their transformative role in sales. Uncover the benefits, use cases, and examples that highlight their sales potential.
10 Sales Team Motivation Tips for When Morale is Low
How do you motivate your sales team? Read our top tips from Cognism’s B2B sales leaders to boost morale and improve pipeline.
What’s the Future of B2B Sales? Trends for 2025 and Beyond
What will B2B sales look like in the coming years? Explore the emerging trends and strategies for 2025 and beyond in this informative guide.
How to Build a SaaS Sales Funnel in 9 Steps
The first step towards mastering SaaS sales is designing and understanding your SaaS sales funnel. Here are nine easy steps to do it.
B2B Saas Lead Generation: Top Strategies, Tools and Tips
Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.
Intent Data: What It Is, How It’s Collected, and 7 Ways to Use It
What is intent data and how does it benefit B2B sales and marketing? Click to uncover everything to know about customer intent plus strategies to use it.
5 Effective Sales Coaching Tips
Unlock the potential of your sales team with these 5 effective sales coaching tips. Enhance performance and drive success today!
The SMB Guide to Cold Calling [+3 Data-Backed Strategies]
Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.
Generative AI for Sales: Ultimate Guide for Managers
How is generative AI transforming sales? This ultimate guide for managers explores AI tools and techniques to boost sales team performance.

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