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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Common cold call objections and how to respond
9 Cold Calling Objections and How to Respond for More Sales
You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!
10 Cold Calling Sales Mistakes and How to Avoid Them
10 Cold Calling Sales Mistakes and How to Avoid Them
Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.
Objection Handling
Objection Handling for 2025: Steps, Tips and Script
Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.
View all Cold Calling

Sales

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Email Leads: 5 Ways to Get Them for B2B Business
Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.
AI Sales Examples
10 AI Sales Examples That Show What Works (and What Doesn’t)
Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.
Common cold call objections and how to respond
9 Cold Calling Objections and How to Respond for More Sales
You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

CRO tests
12 Website Conversion Rate Optimisation Tests You Can Steal
We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.
Marketing Mistakes
6 Common Marketing Mistakes (and How to Solve Them)
Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.
How to make your business stand outHow to make your business stand out
How to Make Your Business Stand Out: 7 Steps for Marketers
In a day and age when copycat marketing is rife, here are 7 steps you can take to make your business stand out against the crowd.
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Lead Generation

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How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
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How to Identify B2B Target Audience & Contact Them?
Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.
What is lead conversion rate and how do you calculate it?
Lead Conversion Rate: Definition, Formula & Benchmarks
Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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12 Best Sales Tactics to Close More Deals
12:31
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How to Find Decision Makers in a Company
06:06
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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Posts on sales
8 Ways To Use Customer Data To Drive More Sales & Revenue
What is customer data, and how can you collect it? Click to read Cognism’s guide on how to use B2B data for better sales and marketing.
Winning Sales Funnel Stages and Strategy Explained for 2025
Boost sales conversions with a winning sales funnel strategy! Learn how to build a funnel with easy steps, examples and a downloadable template.
The Ultimate Guide to Discovery Calls: Tips and Best Practices
Click for a step-by-step guide to an impactful discovery call! Featuring top tips, best practices, questions to ask and things to avoid.
What Is Account Based Marketing (ABM)? & 8 Steps To Start
Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!
20 Must-have Go-to-Market (GTM) Tools and Software for 2025
Struggling to enter a new market? You might be missing these go to market tools. Click to see the ultimate list for B2B sales and marketing teams!
What is a Go to Market Strategy? Guide for Enterprises
This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.
Top 17 Account Based Marketing Software: Compared (2025)
Discover the best account-based marketing software. Click to compare the tools and decide which to use for outstanding ABM success.
9 Top Market Intelligence Tools For Marketers & Sales
Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.
How to Create a Sales Prospecting List That Converts
Creating a sales prospecting list doesn't have to be daunting. Follow these clear steps to craft a list that converts prospects into loyal customers.

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