Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
The Truth About Where AI Will And Won’t Replace Sales Reps
Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.
Sales
19 Best Places To Buy Business Leads: Saas Tools & Websites
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
How SMBs Can Run Enterprise-Level ABM on a Lean Budget
ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!
Lead Generation
19 Best Places To Buy Business Leads: Saas Tools & Websites
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
Posts on sales
What is Outbound Sales? Strategies and Tips for Managers
Discover the essentials of outbound sales and equip your team with strategies that drive results. Learn valuable tips and boost your sales success today!
What is Personal Selling? Advantages, Process and Examples
Increase B2B sales and customer satisfaction with personal selling. Click to discover the techniques, processes and advantages of this sales approach!
Lead Automation: How Automated Lead Generation Grows Sales
How can you generate leads more efficiently? Lead automation, also known as automated lead generation, is the answer. Click to see Cognism's guide.
Objection Handling for 2026: Steps, Tips and Script
Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.
5 Custom GPTs to Supercharge Your Sales Team
Discover 5 custom sales GPTs that boost rep productivity, streamline workflows, and help sales teams sell smarter, faster, and more consistently.
11 Proven Time-management Hacks for B2B Sales Reps
Steal 11 proven time-management hacks for B2B sales reps, plus templates, tool tips and expert advice to book more meetings in less time.
10+ Tips to Get Past the Gatekeeper in Sales [+Scripts]
How to get past the gatekeeper is the most common challenge SDRs face in B2B sales. We’re sharing 11 tips to help you book more meetings with prospects.