Cognism Connect
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Cold Calling

10 of the Best Voicemail Scripts for Cold Calling in 2025
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!
Sales

How to Build a Sales Cadence: Examples, Tips and Tools
In this blog, we’re diving headfirst into the art of building a sales cadence that converts, giving you best practices, examples, tips and more.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Navigating European Market Entry: Strategies for Expansion
Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.
Lead Generation

What’s the Difference Between a Lead vs a Prospect?
Prospects vs leads: Learn the distinctions that can elevate your sales strategy. This quick guide will teach you how to define, nurture, and qualify them.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on sales

How to Build a Sales Cadence: Examples, Tips and Tools
In this blog, we’re diving headfirst into the art of building a sales cadence that converts, giving you best practices, examples, tips and more.

How to Identify and Solve B2B Customer Pain Points
Pain points! Every B2B customer has them. Here's a list of the most common - plus Cognism's tips for solving them. Click to see our guide.

10 of the Best Voicemail Scripts for Cold Calling in 2025
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!

How to Improve Sales Data Quality for Better Decision-making
Quality sales data is crucial for making effective decisions. This guide will help you enhance your sales data quality and drive better business outcomes.

Sales Automation Software: 24 Top Tools for 2025
What are sales automation tools? What are the best ones for simplifying B2B sales? Click to read our guide to the best automation software of the year.

What Are Sales Insights? Complete Guide for Managers
Discover sales insights: what they are, why they matter, and how you can use them. This guide for managers explains how data can transform your strategy.

Apple Call Screening Update: What iOS 26 Means for Sales Teams
Apple got call screening, but what does this mean for cold callers? Let's get into what the iOS 26 updates means for sales & how good reps get around it.