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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Outreach

Cognism blog resource card for the tag cold outreach
9 C-level Executives Email List Providers [2026]
Looking to build C-level executives' email lists in the US, Europe and APAC? Here are the best providers for finding top professionals' email addresses.
Cognism blog resource card for the tag cold outreach
The Best Cold Calling Strategy to Live By in 2026
Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.
Cognism blog resource card for the tag b2b sales
The Top 5 Ways to Book More Qualified Meetings From Cold Calls
Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.
View all Cold Outreach

B2B Sales

Cognism blog resource card for the tag GTM expansion
What is a Go to Market Strategy? Guide for Enterprises
This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.
Cognism blog resource card for the tag lead generation
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Cognism blog resource card for the tag ai and automation
The Truth About Where AI Will And Won’t Replace Sales Reps
Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.
View all B2B Sales

Demand Generation

Cognism blog resource card for the tag b2b marketing
How SMBs Can Run Enterprise-Level ABM on a Lean Budget
ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!
Cognism blog resource card for the tag b2b marketing
12 Website Conversion Rate Optimisation Tests You Can Steal
We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.
Cognism blog resource card for the tag b2b marketing
6 Common Marketing Mistakes (and How to Solve Them)
Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.
View all Demand Generation

Lead Generation

Cognism blog resource card for the tag lead generation
What Is Lead Generation? Top Strategies for Scaling Teams
A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.
Cognism blog resource card for the tag lead generation
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Cognism blog resource card for the tag b2b data
19 Best Places To Buy Business Leads: Saas Tools & Websites
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
View all Lead Generation

Posts on sales
Where to Buy Email Lists? 7 Top Databases Compared
Ready to enhance your email marketing? See our comparison of the top databases where you can buy email lists. Find the perfect source for your needs!
Sales Qualification: Ultimate Guide for Managers
Master the art of sales qualification with strategies tailored for managers. This guide offers insights to improve your team's lead qualification skills.
Email Leads: 5 Ways to Get Them for B2B Business
Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.
10 AI Sales Examples That Show What Works (and What Doesn’t)
Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.
9 Cold Calling Objections and How to Respond for More Sales
You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!
Virtual Prospecting And Selling Tips [2026 Guide]
We're looking at the challenges and solutions of remote prospecting. Click to learn the best practices for virtual prospecting using intent data!
10 Cold Calling Sales Mistakes and How to Avoid Them
Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.
11 Reasons Why CRM is the Key to Unlocking Business Growth
Workbooks CEO and CRM expert John Cheney gave us his 11 reasons why CRM is the key to unlocking growth in B2B. Click to read his insights.
10 Account-Based Marketing Tactics for Better Sales in 2026
Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.

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