The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Posts on marketing
SaaS Demand Generation: Building a B2B Revenue Machine
Learn all about SaaS Demand Generation from the experts. This guide covers tips, strategies, how to track your B2B success and a whole lot more!
How to Build a Winning Content Strategy for Your Brand
Content strategies should be ever-evolving to keep up with the needs and desires of prospects. Click to read our most recent content strategy evolution.
8 Account-Based Marketing Examples to Take Inspiration From
Take a look at some of the best account-based marketing examples from industry leaders and get inspired when creating your own. Click to see 8 examples!
The Top B2B Marketing Podcasts for 2026
Listen to the best marketing minds share hints, tips, and hacks. See a list of the top B2B marketing podcasts, including The Loop, Exit Five, and more.
Email funnel guide and template
Learn how to build an email funnel that converts leads into customers. Use proven templates and strategies to improve results.
Data Driven Marketing: Boost ROI & Master Audience Insights
Build a data-driven marketing strategy that turns customer signals into sharper B2B campaigns and measurable, trackable ROI.
12 Account Based Marketing Metrics for Increased Conversions
Campaign success starts and ends with tracking the right metrics. Increase your ROI with this list of the top ABM metrics to track from Cognism.
Reach the right people, faster
Quality, personalised and intelligent data drives smarter prospecting. See the difference for yourself.
