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Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.

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How AI Automation Can Supercharge Your Data Strategy

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DaaS: From System of Record to System of Context

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Demand Generation

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Demand Generation

Implementing a Demand Generation-led Paid Strategy

Cold Calling

How To Find Someone’s Phone Number [7 Ways]

Discover 7 proven methods and tools to find anyone’s phone number. A complete guide to boosting your connection rates and improving cold calling success.

Sales Process: Close More Deals in 8 Easy Steps!

Discover how to create a sales process that turns B2B leads into customers in this guide. Click to read and start crushing quota!

17 Best Cold Calling Opening Lines to Win in B2B Sales

B2B sales success starts with the best cold calling opening lines. What are you waiting for? Click to see 17 tried and tested lines that close more deals!

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Sales

Sales Outreach Tools: 26 Must‑Haves to Boost Your Pipeline

Want to enhance your sales? This guide lists 26 must-have sales outreach tools that can boost your pipeline and drive better results. Check it out now!

Outbound Lead Generation: 7 Key Sales Strategies

What is outbound lead generation? Learn the top strategies to attract and convert outbound leads in this informative guide from Cognism.

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Account Based Marketing Software: Top 16 Compared (2025)

Discover the best account-based marketing software. Click to compare the tools and decide which to use for outstanding ABM success.

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Demand Generation

Lead Generation vs Demand Generation: A Side-by-Side Comparison

Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.

10 ChatGPT Marketing Examples to Improve Your Workflows

If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.

What is ROAS? How to Calculate Return On Ad Spend

Discover the importance of ROAS and how it impacts your marketing budget. Learn how to calculate Return On Ad Spend and maximise your revenue.

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Lead Generation

Outbound Lead Generation: 7 Key Sales Strategies

What is outbound lead generation? Learn the top strategies to attract and convert outbound leads in this informative guide from Cognism.

B2B Saas Lead Generation: Top Strategies, Tools and Tips

Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.

How Much Does Lead Generation Cost? [+How to Optimise It]

Learn to calculate and optimise lead generation cost and compare it with the average cost per lead in your industry. Click to find out how.

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The Best B2B Email List Providers for 2025

What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.

How to Create an Ideal Customer Profile (ICP) With Template

What is a B2B marketing funnel? How do you create one and how can you use it to generate more leads? Discover everything you need to know in this guide!

7 Best Tools to Enrich Salesforce Data

Discover the seven best data enrichment tools that integrate with Salesforce. See their features and pricing, so you can choose the right one for you.

10 Best Ways to Use Intent Data in Your ABM Campaigns

Transform your ABM campaigns with intent data. Our guide contains 10 proven strategies to enhance your targeting and drive engagement like never before.

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

Marketing Experimentation: Unique Insights from Cognism’s CMO

Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

12 B2B Content Marketing Ideas to Drive Engagement in 2025

Are you stuck on how to increase engagement and revenue with your B2B content marketing? Click to see 12 ideas from the best in the business!

What is Account Based Marketing (ABM)? 2025 Strategic Guide

Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!