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Sales

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

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Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Sales

5 Custom GPTs to Supercharge Your Sales Team

Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

Cold Calling

Common cold call objections and how to respond

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

10 Cold Calling Sales Mistakes and How to Avoid Them

Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.

Objection Handling for 2025: Steps, Tips and Script

Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.

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Sales

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Email Leads: 5 Ways to Get Them for B2B Business

Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

View all Sales

Demand Generation

12 Website Conversion Rate Optimisation Tests You Can Steal

We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

How to make your business stand outHow to make your business stand out

How to Make Your Business Stand Out: 7 Steps for Marketers

In a day and age when copycat marketing is rife, here are 7 steps you can take to make your business stand out against the crowd.

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Lead Generation

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

What is lead conversion rate and how do you calculate it?

Lead Conversion Rate: Definition, Formula & Benchmarks

Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.

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Sales Funnel Leakage: How to Prevent and Fix It

Is a leaky sales funnel draining your profits? This guide will teach you how to spot, prevent, and fix leaks to keep your conversions flowing smoothly.

What is ROAS? How to Calculate Return On Ad Spend

Discover the importance of ROAS and how it impacts your marketing budget. Learn how to calculate Return On Ad Spend and maximise your revenue.

12 Proven B2B Marketing Strategies for Mid-market Growth (2025)

Discover 12 effective B2B marketing strategies tailored for mid-market businesses—covering ABM, content, social selling, agile marketing, and more.

80+ Must-Know Email Marketing Statistics for 2025

Are you looking to enhance your email marketing strategy? Then click to read this list of the latest email marketing statistics!

Navigating European Market Entry: Strategies for Expansion

Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.

Top B2B Marketing Challenges and How to Solve Them in 2025

Discover the biggest B2B marketing challenges facing marketing leaders, from data compliance to GTM execution, and how to solve them confidently.

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Discover common SaaS marketing funnel mistakes and learn how to fix them to boost conversions, improve lead quality, and scale your growth efficiently.

Content Strategy: The Easy Mode Framework

Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.

Effective C-Suite Marketing Tactics: From Strategy to Execution

Discover proven C-suite marketing strategies that drive results. Learn how to engage decision-makers, optimise messaging, and boost ROI.