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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Posts on marketing

GDPR for B2B Marketing: Guide to Rules & Regulations (2025)
How does GDPR affect marketing? Read this guide for an overview of the latest rules and regulations with a checklist to ensure compliance in your business.
Enterprise Tech Stacks: The Ultimate Guide
Unlock business growth with the right enterprise tech stack. Our comprehensive guide covers tools, technologies, and strategies for maximum efficiency.
How to Expand Your Business Into France: 9 Best Strategies
When expanding your US business into France, you must consider the cultural and regulatory differences. Check out how Cognism adapted its GTM strategy.
The Ultimate Guide to eBook Marketing: Strategies for 2026
eBooks are an important part of many B2B marketers’ strategies. But we’re thinking about them all wrong. Click to read Cognism’s updated eBook guide.
Expanding Your Business Into Europe: Cognism’s Mistakes & Successes
We've done some trial and error when it comes to EU expansion. And we've learned a lot! Click to read Cognism's experiences expanding into EU markets.
How Can Marketing Help Sales? (Without Taking Orders)
B2B buying behaviour has changed, which means marketers are going to need to change to keep up. How can marketers support sales in this new world?
How to Expand Your US Business in the UK: 11 Best Strategies
When expanding your business into the UK, you need to consider some cultural differences. Check out our guide on adapting your US GTM playbook to the UK.
Updating Our SEO Strategy: Money Keywords
What are money keywords? How do you find them? Why are they vital for marketing and revenue? Get the answers in this deep dive into conversion SEO!
Email Marketing for Lead Generation: How to Close More Deals
Learn how to effectively use email marketing for lead generation to attract customers, drive sales and close more deals. Click to read Cognism’s guide!
 

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