Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
B2B Data
How to Find Business Decision Makers for B2B Sales
Find business decision makers for B2B sales with accurate data, buying signals and practical steps to identify the right stakeholders.
AI & Automation
AI in Go-to-Market Is Only as Strong as the Data Behind It
AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.
Lead Generation
Buy Business Leads: 18 Places to Find Them in 2026
Wondering how to find business leads? We’ve compiled a list of the top places selling business leads. Click to see the list!
Enrichment
13 Best Data Enrichment Tools for Reliable CRMs [2026]
This guide compares 13 best data enrichment tools and explains why accurate, compliant B2B data is critical for scalable revenue growth.
Posts on marketing
Customer Adoption: The Process, Benefits and Key Metrics
The customer adoption process is a broad topic. In this article, we break it down and outline strategies to improve your customer adoption rate.
The Ultimate Guide to Successful Trigger Marketing Campaigns
A comprehensive guide to creating effective trigger campaigns. This blog outlines their benefits, types and applications.
Performance Marketing: All You Need to Know to Reach the Modern Buyer
Performance marketing is constantly evolving, meaning marketers need to be testing new tactics! Here's some insider tips for how to reach the modern buyer.
From Spam to Glam: Easy Ways to Restore Your Bad Email Reputation
Are your emails slam dunking into junk folders everywhere? Click to find out how to improve your email domain for a squeaky clean reputation.
Email Nurtures: Why On-Demand Campaigns Are Better
Forget all about traditional email nurtures. This guide explores why you should switch to on-demand B2B campaigns. Click to read!
The Anything but Basic Guide to Google Ads in B2B Marketing
Want to create and launch a Google Ad campaign for your business? Click to discover everything you need to know about PPC for B2B.
From Prospect to Closed-Won in 10 days with Cognism
Learn how a management consulting company used Cognism’s B2B lead generation solution to convert prospects to closed-won, fast.
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Posts on marketing
Customer Adoption: The Process, Benefits and Key Metrics
The customer adoption process is a broad topic. In this article, we break it down and outline strategies to improve your customer adoption rate.
The Ultimate Guide to Successful Trigger Marketing Campaigns
A comprehensive guide to creating effective trigger campaigns. This blog outlines their benefits, types and applications.
Performance Marketing: All You Need to Know to Reach the Modern Buyer
Performance marketing is constantly evolving, meaning marketers need to be testing new tactics! Here's some insider tips for how to reach the modern buyer.
From Spam to Glam: Easy Ways to Restore Your Bad Email Reputation
Are your emails slam dunking into junk folders everywhere? Click to find out how to improve your email domain for a squeaky clean reputation.
Email Nurtures: Why On-Demand Campaigns Are Better
Forget all about traditional email nurtures. This guide explores why you should switch to on-demand B2B campaigns. Click to read!
The Anything but Basic Guide to Google Ads in B2B Marketing
Want to create and launch a Google Ad campaign for your business? Click to discover everything you need to know about PPC for B2B.
From Prospect to Closed-Won in 10 days with Cognism
Learn how a management consulting company used Cognism’s B2B lead generation solution to convert prospects to closed-won, fast.
HOLY COW 🐮: 5 Scaling Superpowers for Marketing Agencies is LIVE!
Explode your marketing agency's growth with how-to guides on account-based marketing (ABM), total addressable market (TAM) and intent data.