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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

How To Find Someone’s Phone Number [7 Ways]
How To Find Someone’s Phone Number [7 Ways]
Discover 7 proven methods and tools to find anyone’s phone number. A complete guide to boosting your connection rates and improving cold calling success.
Sales Process: Close More Deals in 8 Easy Steps!
Sales Process: Close More Deals in 8 Easy Steps!
Discover how to create a sales process that turns B2B leads into customers in this guide. Click to read and start crushing quota!
Cold calling opening lines
17 Best Cold Calling Opening Lines to Win in B2B Sales
B2B sales success starts with the best cold calling opening lines. What are you waiting for? Click to see 17 tried and tested lines that close more deals!
View all Cold Calling

Sales

Sales outreach tools
Sales Outreach Tools: 26 Must‑Haves to Boost Your Pipeline
Want to enhance your sales? This guide lists 26 must-have sales outreach tools that can boost your pipeline and drive better results. Check it out now!
Outbound lead generation
Outbound Lead Generation: 7 Key Sales Strategies
What is outbound lead generation? Learn the top strategies to attract and convert outbound leads in this informative guide from Cognism.
Account based marketing software resource card
Account Based Marketing Software: Top 16 Compared (2025)
Discover the best account-based marketing software. Click to compare the tools and decide which to use for outstanding ABM success.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Demand generation vs lead generation
Lead Generation vs Demand Generation: A Side-by-Side Comparison
Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.
ChatGPT Marketing Examples
10 ChatGPT Marketing Examples to Improve Your Workflows
If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.
What is ROAS? How to Calculate Return On Ad Spend
What is ROAS? How to Calculate Return On Ad Spend
Discover the importance of ROAS and how it impacts your marketing budget. Learn how to calculate Return On Ad Spend and maximise your revenue.
View all Demand Generation

Lead Generation

Outbound lead generation
Outbound Lead Generation: 7 Key Sales Strategies
What is outbound lead generation? Learn the top strategies to attract and convert outbound leads in this informative guide from Cognism.
B2B Saas Lead Generation: Top Strategies, Tools and Tips
B2B Saas Lead Generation: Top Strategies, Tools and Tips
Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.
Lead Generation Cost
How Much Does Lead Generation Cost? [+How to Optimise It]
Learn to calculate and optimise lead generation cost and compare it with the average cost per lead in your industry. Click to find out how.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on marketing
12 B2B Marketing Trends and Predictions for 2025
Get ready for the future of B2B marketing! We highlight 12 key trends and predictions for the year ahead that every marketer should know.
The Ultimate Guide to Revenue Marketing
Learn how revenue marketing can transform your business growth! Explore our ultimate guide filled with actionable insights, the best tools, and more.
How to Find Someone’s Email on LinkedIn for B2B Business
Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.
B2B Technology: How to Buy Guide for 2025
Discover how B2B technology benefits your business with this informative how-to guide from Cognism. Click to learn how to get value from your tech stack!
What is Demand Marketing? Definition, Tips and FAQs
Demand marketing is the modern way of doing B2B marketing. It helps to create customer engagement and shifts pipeline focus to prioritise intent.
Demand Generation Examples: 9 Best Tactics With Insights
Looking for real demand generation examples to inspire you? Then click to read! We’re sharing our tried and proven DG examples with actionable insights.
B2B Marketing for Technology Companies: 10 Strategies for 2025
How do you market a B2B technology company? What's best practice for marketers this year? Look no further - read our top 10 strategies!
Prospecting vs Lead Generation: What’s the Difference?
Do you know the difference between prospecting and lead generation? Do you know which would work best for your business? Click to read Cognism's guide.
16 Important Lead Generation KPIs and Metrics
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.

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