How to Pivot From Lead Gen to Demand Gen: A Guide for CMOs
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from a CMO perspective.
Marketing Pipeline: Crafting a Strategy to Drive Revenue
Discover the winning marketing pipeline strategy Cognism uses, plus the stages you need to include to drive more revenue and impress your investors!
Ungated Content: Why It Brings in Better Leads
Discover why ungated content wins the ungated vs gated content debate with insights from Cognism’s DG team. Click to uncover a new world of targeted leads!
What is an ABM Funnel? Features & Steps to Create One
Click to read this guide on how a personalised ABM funnel can help teams identify key accounts, boost sales and close deals.
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
Customer Adoption: The Process, Benefits and Key Metrics
The customer adoption process is a broad topic. In this article, we break it down and outline strategies to improve your customer adoption rate.
The Ultimate Guide to Successful Trigger Marketing Campaigns
A comprehensive guide to creating effective trigger campaigns. This blog outlines their benefits, types and applications.
