Cognism | Blog | Connect | Marketing (10)

Sales

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

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Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Sales

5 Custom GPTs to Supercharge Your Sales Team

Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

Cold Calling

Common cold call objections and how to respond

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

10 Cold Calling Sales Mistakes and How to Avoid Them

Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.

Objection Handling for 2025: Steps, Tips and Script

Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.

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Sales

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Email Leads: 5 Ways to Get Them for B2B Business

Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

View all Sales

Demand Generation

12 Website Conversion Rate Optimisation Tests You Can Steal

We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

How to make your business stand outHow to make your business stand out

How to Make Your Business Stand Out: 7 Steps for Marketers

In a day and age when copycat marketing is rife, here are 7 steps you can take to make your business stand out against the crowd.

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Lead Generation

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

What is lead conversion rate and how do you calculate it?

Lead Conversion Rate: Definition, Formula & Benchmarks

Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.

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What is Content Marketing? Strategy, Stages & Tips for 2025

Click to read this step-by-step content marketing guide! Inside, you’ll find an effective strategy and tips to engage and grow your B2B audience.

13 Lead Generation Strategies & Tactics That Work

Uncover proven lead generation strategies that work. Implement these 13 tactics to enhance your marketing efforts and fill your pipeline with leads.

Customer Adoption: The Process, Benefits and Key Metrics

Read this blog to master customer adoption! You’ll learn the process, realise its benefits, and define the crucial metrics for measuring success.

Implementing a Demand Generation-led Paid Strategy

Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.

The Best B2B Email List Providers for 2025

What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.

Sales and Marketing Alignment: One Target for Better Revenue

Sales and marketing alignment is easier than you think! In this guide, we explain why it’s important for B2B teams and how to do it. Click to read.

Email Deliverability: Tips, Tools & Checklist for Improvement

Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.

Trigger Marketing: Types, Examples and Strategies for 2025

How can you use trigger marketing effectively to drive more leads and keep customers engaged throughout the buyer journey? Read this guide to find out!

Dark Social Explained: The Hidden Layer of Internet Sharing

What is dark social media, and how does it impact B2B marketing? Discover how it can be used and measured for better engagement & more revenue. Read more!