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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

17 Best Cold Calling Opening Lines to Win in B2B Sales
17 Best Cold Calling Opening Lines to Win in B2B Sales
B2B sales success starts with the best cold calling opening lines. What are you waiting for? Click to see 17 tried and tested lines that close more deals!
When is the Best Time to Cold Call in B2B Sales
When is the Best Time to Cold Call in B2B Sales? [2025]
Wondering when is the best time to cold call for maximum response rates? What about the worst times to call? Here are the answers. Click to see the stats!
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Buy Phone Database: List Of Phone Numbers For The US & EMEA
Discover accurate cell phone number lists in NAM, EMEA, and APAC. Check out the best databases to buy phone lists suited to your needs.
View all Cold Calling

Sales

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9 Top Market Intelligence Tools For GTM Teams + Use Cases
Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.
17 Best Cold Calling Opening Lines to Win in B2B Sales
17 Best Cold Calling Opening Lines to Win in B2B Sales
B2B sales success starts with the best cold calling opening lines. What are you waiting for? Click to see 17 tried and tested lines that close more deals!
10 Common Data Quality Issues And How To Solve Them
13 Common Data Quality Issues And How To Solve Them
Struggling with data quality issues? This article explores the top 10 challenges and offers solutions to ensure your data is reliable and actionable.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Demand generation vs lead generation
Lead Generation vs Demand Generation: A Side-by-Side Comparison
Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.
ChatGPT Marketing Examples
10 ChatGPT Marketing Examples to Improve Your Workflows
If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.
What is ROAS? How to Calculate Return On Ad Spend
What is ROAS? How to Calculate Return On Ad Spend
Discover the importance of ROAS and how it impacts your marketing budget. Learn how to calculate Return On Ad Spend and maximise your revenue.
View all Demand Generation

Lead Generation

B2B Lead Generation Tools
B2B Lead Generation Software: 30 Best Paid and Free Tools
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
Demand generation vs lead generation
Lead Generation vs Demand Generation: A Side-by-Side Comparison
Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.
15+ Best B2B Leads Database Providers to Try in 2024
15+ Best B2B Leads Database Providers to Try in 2025
In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on marketing
9 Top Market Intelligence Tools For GTM Teams + Use Cases
Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.
10 B2B Marketing Metrics & KPIs to Measure and Improve
The key to more revenue lies in your B2B marketing metrics. Click to see the 10 most important marketing metrics and KPIs that your CEO really cares about.
10 ChatGPT Marketing Examples to Improve Your Workflows
If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.
13 Common Data Quality Issues And How To Solve Them
Struggling with data quality issues? This article explores the top 10 challenges and offers solutions to ensure your data is reliable and actionable.
Contact Management Tools: 20 Best Solutions for 2025
Stay ahead this year with these 20 leading contact management tools. Explore features, benefits, and pricing to choose the right one for your business.
ABM Landing Pages: Steps to Create With AI Company Research
Discover how ABM landing pages drive engagement and pipeline from your target accounts, and see how Cognism’s data helps you build them effectively.
Sales Funnel Leakage: How to Prevent and Fix It
Is a leaky sales funnel draining your profits? This guide will teach you how to spot, prevent, and fix leaks to keep your conversions flowing smoothly.
9 Best AI Chrome Extensions For Sales And Marketers in 2025
Boost productivity, personalise outreach, and speed up your workflow using these AI-powered sales and marketing Chrome extensions.
What is ROAS? How to Calculate Return On Ad Spend
Discover the importance of ROAS and how it impacts your marketing budget. Learn how to calculate Return On Ad Spend and maximise your revenue.

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