Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

What is Cold Calling? Biggest Challenges Solved + Resources
Solve the biggest cold calling challenges with Cognism’s guide to mastering the B2B cold call. Click for valuable resources, tactics & more!
Sales

Inbound vs Outbound Marketing: How Are They Different?
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

The Top B2B Marketing Podcasts for 2025
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.
Lead Generation

Inbound vs Outbound Marketing: How Are They Different?
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on demand-generation

Pre-Entry Marketing: Key to Successful Market Expansion
Looking to expand your market reach? Our detailed guide on pre-entry marketing outlines essential tactics to help you thrive in new territories.
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Illuminating the Dark Funnel of B2B Marketing
We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.

20+ Best Demand Generation Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.

The Ultimate Guide to C-Suite Marketing: Tips and Examples
Read Cognism's ultimate guide to C-suite marketing! It includes strategies, best practices and examples of effective marketing campaigns.

How Kaspr 2x’d Its Growth in EU Markets
Since its acquisition, Kaspr has gone from strength to strength. But how? Click to read 5 strategies we used to 2x Kaspr’s growth in 2 years.

Navigating European Market Entry: Strategies for Expansion
Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.

Implementing a Demand Generation-led Paid Strategy
Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.