Cognism | Blog | Connect | Demand Generation (2)

Sales

Date-a-vendor Evaluation Playbook: 'We Need Better Data Quality!'

Find your perfect data match! Playbook 2 of the Date-a-Vendor series helps teams evaluate B2B data providers when quality matters most.

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Sales

Date-a-vendor Evaluation Playbook #3 'We Need Data Volume & Quality!'

Sales

Date-a-vendor Evaluation Playbook #1 'We Need More Volume!'

Back to Basics, AI Search & More: Q2&3 '24 at Cognism

Sales

The +1 Every Salesperson Needs: Q1 '25 at Cognism

Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Cold Calling

Cold Call Lists: How to Build & Where to Buy Them?

The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.

What is a Sales Development Representative (SDR)?

Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.

20 Examples of Common Sales Objections & Responses (2025)

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

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Sales

Date-a-vendor Evaluation Playbook #3 'We Need Data Volume & Quality!'

Evaluation Playbook #3 helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.

CRM Enrichment & Enhancement: The 5 Best Ways to Manage it

Is your sales team drowning in admin? Here are the best ways to enrich your CRM and further enhance your prospecting activities with data.

What is Email Deliverability? Plus 8 Ways to Improve It

Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.

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Demand Generation

Date-a-vendor Evaluation Playbook #3 'We Need Data Volume & Quality!'

Evaluation Playbook #3 helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.

Date-a-vendor Modelling Playbook: Email Prospecting That Actually Connects

Make cold emails feel warm. Learn how to craft data-driven, personalised outreach that resonates, scales, and actually gets replies.

Date-a-vendor Modelling Playbook: Matching Data With Your SDR Team

Turn outbound chaos into chemistry. Learn how RevOps can help SDRs find the right leads with data-driven matchmaking and smart modelling.

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Lead Generation

LinkedIn Lead Generation: Advanced Strategies for 2025

How can you generate leads on LinkedIn? It’s easy with this guide. Click to see 10 advanced strategies to boost your sales pipeline!

How to Build a B2B Sales Lead List

Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.

resource-card-lead-mining-software-67f8b9848b6ee

Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025

Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!

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GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

20+ Best Demand Generation Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

What is Demand Marketing? Definition, Tips and FAQs

Demand marketing is the modern way of doing B2B marketing. It helps to create customer engagement and shifts pipeline focus to prioritise intent.

Demand Generation Examples: 9 Best Tactics With Insights

Looking for real demand generation examples to inspire you? Then click to read! We’re sharing our tried and proven DG examples with actionable insights.

Demand Generation vs Lead Generation: The Main Difference

Learn the main differences between demand generation vs lead generation and how to implement both strategies to achieve the best marketing results.

B2B Brand Strategy: Unique Insights from Cognism’s CMO

Looking to enhance your B2B brand strategy? Transform your approach to B2B branding with these valuable insights from Cognism’s CMO.

SaaS Demand Generation: Building a B2B Revenue Machine

Learn all about SaaS Demand Generation from the experts. This guide covers tips, strategies, how to track your B2B success and a whole lot more!

How to Build a Winning Content Strategy for Your Brand

Content strategies should be ever-evolving to keep up with the needs and desires of prospects. Click to read our most recent content strategy evolution.

The Top B2B Marketing Podcasts for 2025

Listen to the best marketing minds share hints, tips, and hacks. See a list of the top B2B marketing podcasts, including The Loop, Exit Five, and more.